Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing principles to totally value the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to completely value it.
But in general, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online organization.
So if you’re ready to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may have to read it multiple times to completely comprehend it. Or just make it your companion as you go about your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both innovative and brand-new online entrepreneurs.
How many service books do you still find relevant in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your business. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization only.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a company or start and follow tested ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
Although, DotCom Secrets supplies wise insights and techniques to:
Existing entrepreneur: If you have not started a company at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take steps that may challenge your concept of company, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You do not want to blow over since you lack the skillset, tools, and secrets that have actually been checked and shown to produce fantastic outcomes.
Whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful company.
If you already have an organization, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your service, how to draw in customers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– since they complement each other and offer starting and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your business. You get to learn how to deliver your message and communicate value in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will change another person’s life.
Both books are suggested to business owners who wish to become more effective in their industries. Business owners who are developed to see chances in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your service. How does this understanding assist your customers and consumers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your organization?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it concerns developing a sustainable organization. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also offer your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you already learn about growing a successful organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is very important and has actually changed the method business owners and businesses approach sales online.
It works since it takes into account the clients’ behaviors– and moves them through the various steps of your worth ladder up until they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to define your target market is essential.
This secret lays out where your target audience (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for most people. It’s perhaps the most daunting aspect of running an effective online service.
Do you actually comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.
He shows you the best type of traffic that you should focus on and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it indicates you can include more qualified consumers to your e-mail list and release a successful item that individuals are willing and ready to acquire immediately.
In developing that attractive character, Russell Brunson defines the three components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these parts and their aspects, and recognize the best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email templates that have actually assisted him to transition into an in-demand internet and an appealing character marketer.
Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look simple but it’s effective nonetheless!
Russell likewise offers fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. What an awful path to follow when building a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a few years ago (and several times more because that very first time to completely understand and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to develop them but also the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, or even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is essential to creating the best type of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you require to totally understand when creating a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization suggestions. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your services and products.
As soon as you’ve understood how this works, you can decide which you want to begin with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re currently selling online (or perhaps offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a certain WORD can change your entire company amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what items you offer, or business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this section since it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your service’ relevance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Basic techniques that will work for any service design.
Establish and construct relationships relationship with your consumers.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the details).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and starting.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re directed on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.