Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing concepts to totally appreciate the book.
If you desire to learn from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to totally comprehend it. Or just make it your companion as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both new and sophisticated online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your company. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization just.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a service or start and follow proven ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.
DotCom Secrets provides smart insights and methods to:
Existing company owner: If you haven’t started a service at all or have no service concept, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that might challenge your idea of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes, you don’t want to fizzle out.
So whether you’re a beginner who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a profitable business.
If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable directions on what you must do to fail-proof your business, how to bring in customers, and the secrets to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and attend to starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your service. You get to learn how to provide your message and interact value in such a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who want to become more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your company. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is key. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters everything you currently learn about growing a lucrative organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is very important and has actually changed the method entrepreneurs and companies approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.
This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most challenging aspect of running an effective online service.
Do you truly understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the very best kind of traffic that you ought to take note of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it indicates you can include more qualified customers to your e-mail list and release an effective item that individuals are ready and prepared to buy immediately.
In producing that appealing character, Russell Brunson specifies the 3 elements you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these components and their components, and determine the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have assisted him to shift into a desired web and an attractive character marketer.
The Soap Opera Sequence works because it takes advantage of giving value to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This may look simple but it’s powerful nevertheless!
When you’re sending out Seinfeld emails, Russell also supplies excellent examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire automobile. When constructing a business, what an awful course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to fully comprehend and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This secret alone is basic to developing the ideal type of page, deal, and traffic that will result in sales.
There’s also the pre-framing concept that you need to totally comprehend when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization recommendations. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re currently selling online (or perhaps offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your whole business magically. That single word can act as bait.
Despite the market you operate in, what you do, what products you offer, or the business design, this is the part that some of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what need to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has successfully submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. However it’s “undetectable”– which means there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– consequently causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your organization’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your industry.
Simple methods that will work for any company design.
Build relationships and establish connection with your customers.
You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you carry out the information).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a business.
You’ll discover a bunch of aha moments while going through the sections. More significantly, you’re directed on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets free of charge.