Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing concepts to fully appreciate the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to totally appreciate it.
However in general, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to fully comprehend it. Or merely make it your companion as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both advanced and brand-new online entrepreneurs.
How many organization books do you still discover appropriate in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a service or start and follow tested ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you haven’t started a company at all or have no organization idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can find out strategies to double or even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your idea of organization, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have been tested and proven to produce fantastic results, you do not desire to fizzle out.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful service.
If you currently have an organization, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your service, how to bring in consumers, and the tricks to considerably increase your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they complement each other and attend to starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your company. You get to discover how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to company owner who wish to become more successful in their industries. Business owners who are developed to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your service. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is crucial. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also supply your customers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you currently know about growing a rewarding organization. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has changed the method business owners and services approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the various actions of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to define your target audience is important.
This secret details where your target audience (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s probably the most difficult element of running an effective online organization.
Do you really understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the very best type of traffic that you must focus on and how it can change your business. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can include more certified customers to your email list and launch a successful item that individuals are prepared and ready to purchase right now.
In producing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their elements, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have assisted him to transition into a sought-after internet and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your subscribers. This ‘worth’ paired with an irresistible open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily get in touch with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead ideal clients back to your deal. This may look simple however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also offers good examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are gone over in detail, as well as and what you really must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a horrible path to follow when developing a service!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely comprehend and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to producing the right type of page, deal, and traffic that will lead to sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to fully comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service suggestions. It goes into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your products and services.
As soon as you’ve comprehended how this works, you can choose which you wish to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have an item you’re currently offering online (and even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your whole organization magically. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you provide, or business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this area since it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what ought to take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. However it’s “undetectable”– which means there’s no pushy or deception involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Easy methods that will work for any service design.
Build relationships and develop rapport with your consumers.
You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you carry out the info).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a service and beginning.
You’ll encounter a bunch of aha moments while going through the sections. More notably, you’re guided on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets free of charge.