Hey attorney hackers welcome to the Authority hacker podcast If you’re like me when you created a Brand new piece of content and you Pulled your heart into it the first Thing you want to happen is that people Find it And are amazed by it the problem is most Of the time you spent So much time putting the content Together that you don’t really have a Plan For promotion and that’s what we’re Going to be trying to solve In today’s episode we are going to give You the best ways to promote your Content In 2020 to get traffic on it On day one let’s get started [Music] Hey everyone welcome to the toy hacker Podcast today i stole mark’s fleece as You can see usually he wears this one But i guess i took it so How’s it going mark now that i stole Your fleece i guess it’s cold Really cold actually uh actually it Actually is very cold here i’ve My heating on but that’s not that Uncommon for for the north of scotland Um how it’s going in uh seo terms and in Online marketing world Uh pretty interesting actually so we Started a new website fairly recently
And we’re going through that whole Writer-on-boarding education process uh It’s been a while since we’ve Had to train like brand new writers how To to write In the way that we we want to so i’m i’m Remembering the pains of Of doing that at the moment yeah it’s Pretty uh It’s i mean it’s interesting to like It’s fun because we go through this Again uh but it’s It’s a bit painful on this side it’s a Quite specific side technically so Um getting specialists to like people Who are not necessarily writers but are Specialists in the topic to write Like writers the way we want et cetera Is actually like is teaching them a new Job basically Which yeah it’s a little work um Anyway we are not going to talk about This today before we actually jump into The podcast i just want to make an Announcement Audrey hacker pro our most advanced Course Of training and community is coming back In two weeks more or less um and so Just a heads up we’re going to be Producing a bit more content before that And we’re going to be dripping you a bit More information about that in the next Few weeks
But it should be fun and there’s a lot Of h pro members that come to premiere Of this podcast as well so If you actually uh want to meet some hp Members you can actually come On youtube to the premiere of the Podcast every monday and if you’re on Youtube you might as well click on the Subscribe button click on the like Button and do all these things that help Us Do better and then if you’re on the Audio platforms well come say hi on Youtube at least Before that and uh we are actually live On the chat when we do these on youtube So it’s pretty fun But yeah we will give you more Information about attorney hacker pro What’s coming up we have some surprises With that launch coming up etc so we’ll Give you expect more information coming Soon but it should be fun Um now let’s jump onto the topic of the Podcast which is Content promotion content promotion is One of these topics When when you google it uh the content Is absolute crap And uh and it’s just like not actionable Etc i mean I i know it’s like some big names in seo Ran for it but to be honest like the Common promotion
Is very terrible and i have a bit of a Different take on that topic so i think It’s going to be interesting to talk About this and You know how this works in 2020 et Cetera which um Which is quite subtle um but i wanted to Before we actually jump into this smart Before we actually give tactics to People and like things to do with Examples etc Um i wanted to talk a little bit about Like what’s the what’s the point like Basically you have a choice with your Time right you can go and create more Content maybe do link building do all These things that A lot of people who resent this podcast Usually do or you can do content Promotion why would you trade that time Doing link building and content creation For content promotion i i don’t think That’s a A good question it’s not a zero-sum game In that way like You can for sure do both and you you Probably should do both Um i think especially in the early days Of your site Uh when you’re perhaps in like sandbox Type territory Uh then content promotion is one of the Few things which you can Do which will have meaningful results
Like pretty much straight away if You do it well um so i i wouldn’t Say i would ever be in a situation where Let’s do this or let’s do this it’s like How can we Add this to our our process and i think The underlying theme of what i’m going To say today at least is These content promotion tactics which We’re going to share Are processes that canon should be added To your content Publishing process yeah i think it Depends It depends on your monetization model so It’s like the problem with Content promotion the way it’s been Like you know promoted uh usually is That it’s kind of like a one-off burst You know it’s like oh go post it on Facebook go post it on twitter or Whatever Like or like random stuff that would Like Might give you a bit of traffic and it Just dies off whereas when you do seo You kind of get that compounding effect Which in the end Just ends up completely overwhelming Content promotion and i think Um i think that’s why people are often Asking that question that’s why a lot of People are just not doing it well um We’re gonna talk about some stuff that
Actually compounds and Has similar effect to seo and i think Actually That for me it does help seo In indirect ways at least i mean first Of all Um i you know like i’ll take some Examples on some sites but like Some like when i promote a page properly And i get let’s say a thousand plus People check it out through promotion That could be you know an email Or something or like some social posts That go really well even retargeting Something like this Um these posts i don’t know if it’s Because i promote the best content Or if it’s because um of the promotion Itself but these posts tend to do a lot Better in search in general And i feel like when there’s a certain Amount of traffic hitting a page in General it tends to do better For us in search and it tends to rank Fast you know it’s like one of these Things where You know sometimes page pages takes Three to four months to rank or Something and it’s like It’s a bit sluggish or as pages you Promote it usually they just pick up Really fast and I wouldn’t be surprised if we will use That data uh and i’m going to talk about
Google discover here so right Like when you visit uh if you use Android and you click on the little Google icon of your search bar on top of The bottom depending on where it is on Your phone Um you get this google feed called Google discover it’s also on chrome Mobile when you open a new tab it’s Essentially like created content based On on your browsing history You know new posts they might have all Like topics you’ve been googling etc That are popping up here and um google Essentially uses that data to push Content to people And so i wouldn’t be surprised that if They also use the same collection of Data and processing of data To maybe influence part of the algorithm And how things rank because for me When i drive traffic to a page it tends To Essentially rank higher i don’t i don’t Have any scientific Proof or any like concrete tests very Difficult to To assess but yeah like anecdotally There’s consistent theme that Heavily promoted and well-promoted Content does better in search Yeah um and one thing as well that i Think that people kind of like Look at it backwards is that promoting
Content Done properly builds your promotion Channels it builds your ability To gather across so like i’ll take an Example the premieres of this podcast Right usually like 40 minutes before i have a couple of Channels where i know where to promote The premiere And if you’re watching now you might Actually have seen some of these Promotion items on some specific Facebook groups etc like well i know the Owners etc i’ve talked to them Stuff like that and i know exactly um Where i’m gonna get the people to show Up and then Well i don’t i mean for youtube it’s a Little bit different it’s a bit more Direct because the more people watch Early And like like and comments and talk Cetera the better the video does after That and then youtube distributes it Um but the the ability to be Able to gather people is something that Makes people want to work with you Um so like you know my ability to bring You know a thousand plus seo people in Less than 24 hours to any given page Makes a lot of people talk to me And makes a lot of people ask me to work With them and essentially hopefully tap Into the ability to gather these kind of
People Towards something that is to their Interest and so Promoting useful content is a Good way to essentially build this Ability that then Can be traded for other things like Links like exposure Like higher commissions like uh things Like that that You know eventually make an actual Impact on your bottom line so it’s not Just Any and essentially it grows like that Brand that people want to tap into Basically and so You should allocate it backwards like It’s not you build your content chat Your promotion channels to promote your Content It’s like you build your content to Build your promotion channels Uh and essentially be build a crowd Around around you that will pay Attention to what you’re sharing and Pushing to them And i think if you look at it that way Then it you know it changes completely The perspective on what you’re trying to Achieve here Um and a lot of the like age pro members Now have massive followings with their Sites And as a result like brands give them
Like three times higher commission rates Or Even just consider you know sponsoring Them and things like that like open It opens all these doors that you Wouldn’t get as A shitty exact match domain affiliate Site It’s kind of one of those things that Does start to differentiate Your old school affiliate site from a Proper authority site because these These extra things are kind of Contributing towards Branding in a way but not in the sort of Airy fairy way We think about it but in like concrete Measurable Things which you you can you can utilize To get results as we’ll see Yeah so anything else you want to say on This point or should we just jump into The tactics let’s do it that’s why People are here All right uh i’ll start and the first One which is Essentially like kind of like a Continuation of what we are just talking About Is repurposing your content for popular Platforms in your niche so it’s like The point is that most people like say You show like you want to post on Facebook right
It’s like there’s two ways to promote Something on facebook you can either Just take your link paste it and kind of Like press post And to be frank facebook’s not really Gonna give you much distribution Not many people are gonna see this etc Um what you’ll see me do for example When i promote one of these podcasts or Anything else really Is you’ll see me write a post that has Value on its own It’s like if you were not to click the Link but just read the post You would get some value away like i Would give away maybe so one tactic that We share in this podcast for example Probably what i’m gonna do when i share This podcast is like i’m probably just Like gonna write about one tactical Right about that concept of like Promoting content builds your channel Versus um You know the opposite like you you build Your channels to promote your content Like maybe i’ll write about something Like that And that’s that’s the thing and we do That for the emails as well On a toy hacker so when we promote these Podcasts via emails We actually don’t rewrite what we talked About on the podcast we actually take One of the points in a podcast
For example for the news roundup last Week we wrote only About the ahrefs free plan like should You give them your gst data because That’s what people were talking about And that was interesting And we’re able to kind of like take that And like maybe expand a bit more than What we talked about on the podcast or Hit different points And make the email something of value People would read and we’re like oh by The way we have like seven other points We talked about in our podcast click on The link to go check it out And then people then go check it out so It’s like that is my favorite way of Promoting Content these days and that works for Pretty much any platform Like i mean this podcast essentially was An audio podcast that became a video Podcast it’s also repurposing In a way when i talked to john dixtra he Talked about pinterest and how he makes Pins from his Posts and like essentially he repurposes The text content into an image and then Shares that And has value on its own uh this Marketing example website that we talked About Uh two weeks ago one week ago Um was uh he does that on twitter he
Creates essentially Twitter post value on their own you can Read it not click to the link and people Do that And i think for icos it’s very hard to Understand that because Again of that think of like i want this Promotion to drive traffic to my site Versus i want to build my channels so That i can drive traffic later maybe i Think as well A lot of people in the seo space have Have a problem with Understanding that they can promote Their article They can promote different aspects of Their articles so if you had an article How to clean a paintball gun uh and then There’s maybe like four steps you need To do to that there Most people think okay well i need to Promote a list of steps that’s like my Featured image and my facebook share um Image that i’m i’m creating whereas What we’re saying is you can actually Like break that down into smaller parts So like Step one disassemble so how do you Actually disassemble maybe there’s a Picture or Some sub steps to that and you can um cr You can post those things individually Um it doesn’t you don’t have to Have the entire guide as one post and
You can have A sequence of them kind of thing and This can be this is small enough to be a Facebook post or something or like a Twitter Thing or whatever and you can just like Have an image post not a link post an Image post With like some text and then at the end It’s like read the four guide here and Put a link And then you might think well this is Not gonna get as many clicks as like a Link post where i Actually put the url and it’s like a Full link with the featured image et Cetera But actually because it’s like an image Post you get like way more de uh Delivery by facebook like if people Engage and like and comment etc and we Share You’ll reach like 20 times more people And you get at least as many clicks if Not more but you’re also getting a bunch Of followers And next time you share something you Actually get more rich you know and just Kind of Like that’s so key to understand though Because most people think that Well if i just share my link then uh People will come and And read the article but actually
They’re making a decision Of should i click this link and read the Article based on what i can see here and If it’s just a shitty Image or you know just some text say hey I post this new blog post check it out Then i’m fine but When you actually start bringing in some Of the value of your Article of your content into the social Media posts in in this case And and start giving away that that Information Then people are more likely to say oh Actually that’s that’s really good i Like that i’m gonna engage with that That’s what you’re saying you know Facebook shares it and all that but Then because they’re engaging with it so Much on this platform they’re more Likely to go through And actually find oh i want more of These tips where do i where do i Actually Uh read the full article you’re you’re Increasing your conversion rate of your Of promotion if that makes sense and You’re yeah you’re cruising you’re Increasing the size of your audience for Your next share as well and so that’s The thing and then If you let’s say you have this you know These 10 steps uh Article then you can make 10 posts like
That and it’s like a 10 image post or Like one is a video one is an image or Something like that And that works really well and then it’s Like then it’s not as scary To be like oh how can i share a lot of Content without Um like you don’t have to come up with Something new you just need to repurpose What you have already like It’s much easier and you can have many Posts from one main blog post or Something And um but really the value is like Create content natively that can be Consumed on the platform Without clicking if people want that’s How you get distribution essentially I would just add to that as well that This works really really well For any story based social media so Instagram stories facebook stories Where you know people people love that That clicking effect so they’re They’re going through they’re seeing Seeing what’s new okay uh step one of Cleaning a paintball gun is this oh Interesting step two is this oh Interesting step three It creates that um you know i just Watched this uh the social dilemma thing On netflix Have have you seen it yet we watched the Beginning and then i was like i know
Everything I mean everyone everyone i’ve spoken to Says i know everything but just watch it It’s actually quite interesting there’s A few A few good subtleties about it by by Like how They get people to engage better with The the platforms and stuff anyway this Is Exactly what’s going on here so you’re You’re training your users to to Kind of consume your content in this way Which i which i think is pretty cool I just want to add another kind of sub Point or different way of of thinking About this Um call it content inception and that’s Where you make Content about the fact that you’ve made Content Uh as a way to to promote it so you can Let’s say again our paintball gun Example uh For for my imaginary paintball site uh Rather than just posting the list of of Points or even The social media mini posts it’s like i Can make I can go on facebook live and say hey Guys you know i had this it Had this issue me my friend were out Playing paintball and Uh he didn’t clean his gun properly so
We both Got shot and died and lost the game or Something like that so i decided to make This post about it How to clean it properly so your gun Won’t misfire etc etc You’re you’re using the same topic and You’re And you’re still trying to get people to Go to it but the fact that you’re Talking about it almost from like a Third third person Perspective um from the In relation to the content itself um Sorry that’s kind of confusing Uh will enable you just to just just to Talk about it easier and to To create content like kind of naturally Where you’re just i said On a facebook live or it doesn’t have to Be facebook live yeah like to Add to what you were saying actually i Did it last year for atari hakka we were Releasing the stats posts That were cool but honestly they went Over the head of many readers On the toy hacker and the thing i was Doing is i was i just created uh I did it only on facebook at the time i Would do it on youtube as well now uh Probably like twitter and all of these At once with something like restream And uh and i was just reading the blog Post with people
But i wasn’t just reading it i was kind Of like really explaining it in very Very plain terms i was looking at the Graphs And i was like oh actually do you Understand what that means that means That You know actually google rewrites have The title tags and like let’s just go And google something and then i’ll show You how that works etc And i would just like open a tab and Like show to people in real life what That means and What that implies and the reactions were Like you know there was a lot of Reactions and people are engaging There was actually more people engaging With than with the actual blog post just Because of the format and because it was More casual etc it wasn’t As uh as complicated to consume et Cetera so Yeah you can take content and create uh More content from that content Commentary on your own content etc That’s what we do with the newsletter as Well for this blog as i mentioned we Essentially for this podcast rather we Just take one point and we expand And it’s something different even if you Watch the podcast you might get Something new in a newsletter And then as a result we get way more
People to engage And also it means that it’s a lot less Pressure on you because you don’t have To come up with new stuff all the time You just Take just a slightly different angle on The same On the same topic basically i i quite Like it actually This is very easy this is very easy Because you can also go back in time for All the content you’ve ever created And repurpose it in this way as well Talk about Why you created it how you created it This is what we should do actually for Toy hakka we should do live streams on Like outposts because i know A lot of these old ones people like some Of the Email marketing stuff etc i know it went Over the head of a lot of people But uh it’s also like when that stuff Came out our audience was much smaller It was some Some of it was like three four years ago So they won’t have seen it and they Wouldn’t have Gone back to that page in the blog Necessarily we haven’t really Repromoted it again so it’s a great Opportunity to do that Plus it’s the old adage you know people Follow people
Not companies so as much as you think Your Affiliate site or authority site is a Kind of library of content getting loads Of Search traffic hopefully people also Care about the person behind it about You so i think that’s one of the reasons Why Kevin who runs epic gardening we’ve done A few case studies and he’s been on the Podcast before Is so successful in in that space Because he has this gardening website But People are really interested in him and They’re following him Personally so by him creating that kind Of content it’s Also a good way to actually interact on A more personal level which i think A lot of seos miss out on yeah kevin is Basically the next jamie oliver of Gardening basically Um he actually you know it’s funny he Created Uh a youtube channel just for his Personal stuff basically And uh even without posting anything he Had like tens of thousands of Subscribers etc and people followed him Et cetera so Yeah that works very well again it Depends on your style of business
If you’re just like this faceless Affiliate guy Not gonna work so well to do this uh if You are actually trying to create Something a little bit more original and Um again try to build that following so That you can trade that With brands and for higher commissions Foldings for all these things etc Um you it works quite well actually it Gives you A massive advantage of all the people Who go the faceless 38 route which is why we talked about is That we Don’t want too many sites we’d rather Walk on a few sides but do it properly And be able to do these things basically One thing i want to add to this and i Guess it’s really a debate or a question For you Is we we talked about like a lot of Different promotion channels here So like facebook instagram live email All these these stories um should you Promote On all these platforms right away uh I mean there’s many platforms that you Would never promote on right if you have A gardening site I don’t think you’re going to be Promoting on linkedin for example That would uh i mean maybe there’s a Niche but it’s probably a small one
Um so i i it’s one of these things where It’s like it’s kind of like the same Philosophy a starting size for me where You want to pick one channel and do it Properly So for example now we’re focusing on Youtube Uh youtube and email for example Autohaka would be like youtube and email That’s kind of like the two channels We’re kind of focusing on right now We’re trying to get better ideas we’re Trying to increase frequency on youtube There’s gonna be more videos coming in Different styles not just podcasts etc Um and then just nail that kind of like Original messaging native Uh creating this kind of like format That works for the platform etc and Really get high engagement on this Um versus trying to do every platform in A shitty way you know Um so my idea is just to pick one or two Platforms kind of focus on them And once you do well then build it into A process maybe bring stuff in so that You do less stuff So for example like you know where we Started re Working on the newsletter for toy hacker Right initially i was just writing it And eventually like now bro there’s one Of our writers that helps us And kind of like pre-write it i still i
Did it heavily you know it’s kind of at This point where like I get it but like i might rewrite half Of it um But we’re kind of like refining the Process of giving him information so he Can do it and i Can slowly take my time back and that Time might be Invested instead into experimenting on Twitter for example like i’m not doing It now but i could take that time Or i could just be like i want to double Down on youtube which is what we’re Doing right now actually Um and then and then kind of like once Youtube Is better same initially i was editing The videos i was doing a podcast Remember Um and then eventually we brought out uh An editor and now we’re still working on This b-roll stuff And so on um and uh and my time is kind Of like giving back so now i can start Working on other types of videos So i like the idea of like kind of like Really going slowly but Seeing significant improvement into each Channel Because there’s too many shitty accounts That get zero traction On all these social platforms and it’s Very easy to just post and get nobody to
React to your stuff And so and that’s why you want to nail That kind of like Um you know platform-based messaging It’s almost like you can’t even post the Same stuff On facebook as you would post on twitter When you’re like actually You know that would kind of make sense But if you want to do it really well Then it’s not how you do that if you Want to do it on twitter you create These threads With like multiple posts one behind Below the other Um it’s playing a lot more like tagging People so that they will share Uh also hashtags player role etc was on Facebook Uh there’s probably a bit of a paid game At the beginning something like this Like paid ads and so on and so it’s Gonna be quite different so like Yeah i don’t think you should do Everything at once first of all look at What your competitors are using the People who are doing well Via these platforms like what are they Pushing the most if you’re mostly in b2c Initially it’s gonna be Youtube instagram pinterest maybe Facebook um but then facebook pages You know if you’re just a pure content Site i would say don’t even bother that
Much with facebook maybe you have a Facebook group That’s what works really well for um Kind of like b2c niches Um and then like do these really well Pick them one by one youtube on its own Is a massive project doing it properly Is really really difficult And um yeah and then and then Instead of trying to go to a thousand Platforms do four or five really well You know More wood behind fewer arrows basically Yeah Uh and i think that’s the mistake with People like they think they can just go Like on twitter post the link On facebook post the link on linkedin Post the link and then you ended up Doing it all Terribly but the difference between uh Uh just posting the link and actually Thinking about it and doing a really Good post is like Zero or one visitor to like thousands or Hundreds of thousands potentially in Some spaces so linkedin for example i Would use this publishing platform that They have right they have a blogging Platform in linkedin Where you can post full like you don’t Have to post the full article you can Post some kind of like condensate Version of it and then eventually
Put a call to action to the full article Or even directly to a lead magnet for That matter maybe on linkedin that’s the Better thing to do Maybe you send people directly to a cta Or maybe you just repost your content et Cetera like this There’s many i haven’t done it so i Can’t tell you exactly what’s the best Way But each platform works well and i think That’s kind of the trap of like social Schedulers you know Like social schedules like you know Buffer and hootsuite etc essentially you Write the same post you take like Twitter Facebook et cetera and you post and it’s Like nothing works it’s like it just Like falls flat i don’t even use them Anymore personally Like we use agora pulse to like answer To messages because it kind of makes An inbox for all the social media in one Place so it’s quite handy But for posting i always post natively And use all these features That you have from the network so like On facebook you can put this feeling for Example you can be like Feeling happy or feeling sad or feeling And like just that adds an emoji next to Your status and that might get this Point two percent extra
Engagement rate which makes you above Average which makes facebook distribute Or post more than the others etc like And you don’t have that in your social Scheduler they haven’t built it you know Build a few do it properly do it Natively and by the way my favorite tool Lately for all these things is actually Canva Canva has been amazing um basically You can just post text and usually these Platforms don’t distribute your stuff A lot when you post things i still post Links On groups because that gets distributed Quite well but like on the page or Something If you want actual distribution you need Images or you need videos And you can do these really easily with Canva premium and they have this resize Function that resizes your images Exactly for each social network Etc so you can have a degree of Repurposing but you can even Just change each one a little bit Differently et cetera if you want to do Something different on on each network And so on So canva has massively improved our Ability to quickly Do these this this social sharing images Like We use designers for like big guys and
Things like that etc but For the really the social promotion we Tend to just Diy it on canva and that works really Well it’s so good these days like uh Really it’s a almost a true replacement For photoshop from like a marketing Perspective no wonder i think it’s not Just that It’s a replacement for a cheap designer Because um like the way you don’t need To know anything to use it And you like i mean and you can use the Templates if you have no taste at all Uh so it’s it’s quite powerful And you know you can put your brand uh Your brand colors so it’s all there you Can upload custom fonts for example if You have custom brand phones Um yeah you can do a lot and now they Even have stock photos and stock videos Built in so you don’t really need to Uh import anything you can just build Everything in and Uh in terms of promotion and social Stuff that works really well just going There and starting to create images from Their templates You’ll get way more engagement than you Used to have before So yeah i would recommend it uh very Much and it’s also really easy to use on Mobile I use it on my my phone and my ipad and
It’s like you can do everything actually Um so that’s basically repurposing as a Whole Like it’s a it’s a bit generic but Basically What you need to take away from this is Don’t just Put your link create content for the Platform create a post that only those And stance if someone reads it And doesn’t click on your link they Still get value they might still like Your post they might still engage they Might spend time on it as well if they Just spend time reading That is considered engagement by most Networks and they will Distribute more and more people will see It basically And you might get shares etc when you do These things so that is it now let’s go To the next one which is going to be Ego baiting and i’ll let you uh talk a Bit so Ego ego baiting is when you mention Other Websites bloggers people in your post And then you let them know that you’ve Done that and ask Them to engage somehow most Most often ask them to share it for you To promote it to their audience It’s kind of it’s almost a win-win Sometimes people suggest doing this to
Ask for links And you can do that for sure but often You don’t get the best response because I mean who who likes linking out to Other people you know uh I think a better way of thinking about It from a share perspective Is that it’s more a win-win from the Point of view that You’re obviously getting the the traffic From from them if they’re if they’re Sharing it But they’re sharing the fact that they Got featured somewhere so that like Elevates their brand In the position of um their audience or Anyone reading their Social media as as well so if authority Hackers featured on Uh you know any of the seo news websites For example for sure we’re gonna be Posting about that on our social media Because Um you know that’s that’s kind of like An elevating elevation of our our brand Status Uh but you can i think it’s a lot of People actually Know about this and understand How it works but not that many people Really do it on a consistent basis It’s really important to think about This as you’re creating your content And as you’re publishing your content so
That you’re you’re timing your Messages your outreach messages for this Uh to go out At the same time as you you published Your your content it’s it’s very Important to like Hit that initial um wave i think with With with doing this um a few more Practical tips on this Um actually just to give you one example From authority hacker we do this a lot With with tool companies So whenever we mention a tool on the Podcast Uh or in any of our blog posts i know Some tools we mention over and over so We don’t do this every week but We mentioned one that we haven’t talked About for for a while or it’s the first Time i mentioned often we’ll we’ll Reach out to them say hey we we actually Mentioned your tool on this list of Cool productivity seo tools or whatever We Um we’re mentioning we’re talking about This this month Uh do you wanna share it or something Like that and that works quite well Especially because tool companies kind Of not directly competing with us As well uh sometimes uh and To be honest in im people are quite good About sharing Our our stuff and sharing each other
Stuff even people who have other courses And who are directly competing with us But I understand in some industries that That Doesn’t happen so much so for im A tool company is kind of related to What we do but not directly competing so They’re more likely to Share than than a direct competitor You would think a few specific tips to Make This whole process i guess more Shareable and i i got this from when i Was a guest on the The hustle and flow podcast is what they Did They created uh a facebook and instagram And there may have been a couple other Networks specifically sized Images that had my head on it the quote Uh from something i said in that that Episode and Uh it like a the description or whatever The the title of that That show and they pre-wrote the the Share for me if i wanted so they clearly Have a really refined process for For doing that but it just gave me a Really good idea that that’d be pretty Cool If we were able to do that for let’s say Every time we mention a tool on the Authority hacker podcast if we had
Someone to create Uh you know a nice featured image of What we said of the specific quote we Said And then sent sent that to to the people The tool companies at the exact time We were publishing that that podcast or You know because you do the same for any Any piece of content Um so that’s yeah that’s something i Haven’t done but i really want to Try that i think it’s a it’s a great Great way of getting so easy to do with Canva especially if you have templates Like you can do templates as well and Just like change the photo change the Text And then just like export it that’s a Five-minute job Maybe put their logo or something and Then that’s quite easy that’s the kind Of stuff that like that’s the kind of Process You can build and like if you want to Build processes around these because you Know social media feels always very Nebulous and Uh like kind of like non-scripted Um you can definitely do this and that Works really well and create like A code template create um I don’t know like a tip of the day Template that is also an extract from Piece of content et cetera
And you do this query square images so You can put it on facebook it takes the Maximum space you can put it on Instagram as well and then you can also Put on linkedin et cetera so you can Repurpose this and Yeah that’s something i want to build Actually i want to build a grid you know With like um Like how where you can repurpose each Thing and so You kind of have like content type as Lines and you have network as vertical And you just have a cross and you’re Like okay if you create this you can Post it here here and here And i think um i think that’d be quite Useful for people to actually build this Uh this thing Okay i want to talk about hacking social Communities It’s something that i’ve done a lot To start authority hacker actually um at The beginning i did that quite a lot I’m going to give you several ways i did This um The reason i did it for toy hacker is Because we had zero chance as a dl0 site To rank For anything and we had an email list of Over 10 000 people before we even had Significant traffic and so The main reason that happened is through These things i’m going to talk about
Right now Um which is which is going to be quite Interesting so i’m going to talk First i’m going to talk about facebook Groups because there’s pretty much Facebook groups for any topic out there So Whatever an issue and you can use that It’s quite powerful So facebook groups you know the obvious Thing to think about is like oh i’m just Going to go and post my link there Except Most people who try to end up being Banned and their post gets deleted etc And it’s gone right and it’s like it Doesn’t work it doesn’t work many times You might be able you might get away With it once but like if you post Like what like several posts a week or Something it’s hard to get away with it But here’s a way To get away with it it’s a little bit Less rich but It work you can do it many times and the Way you do that Is let’s say let’s take another example For post again let’s take the Cleaning your paintball gun example Right Um my i would go on a facebook group of That paintball And and i would post or make a post like Hey guys
I just finished my first game with my New paintball gun How can i clean it properly i don’t know How to do this and i would just ask that Question but i would try to make it Quite engaging maybe Even slightly controversial i’d be like It’s dirty as or something i’d say Something that You know triggers people like you know They put these like laughing emojis and React or like Laugh and kind of make fun of me a Little bit in the comments Just uh my goal is to get as many Reactions as possible right Um and what happens is in groups when People Engage with any kind of content they Essentially soft subscribe To that thread which means anytime There’s a significant Update to that thread someone replies Etc They get a notification and then they Might check click on a notification and Go check What happened on that thread right Unless they unsubscribe that’s how it Happens So what you do is you create that very Engaging post slightly controversial Post Get hundreds of people to interact if
You have a big group and then Let it let it go for like maybe a few Days While it’s still going with engagement And then when it’s done be like hey guys I figured out the solution and actually Uh in case since it had a lot of Reactions i made a blog post about this You guys can check it out it’s just a Comment on the thread it’s below it’s a Comment you didn’t edit the original Post or something Yeah it means don’t even see it that Means of the facebook group or whatever Group are even on linkedin etc i’m Pretty sure it’s the same Don’t see this but everyone that i Interacted or most people they Interacted get a notification of your Comment Click it it scrolls them directly to Your link and then quite a few people Will click If you do that um and that’s how you Drive traffic from facebook groups Without being completely obnoxious and Sharing your link directly You essentially make people subscribe to The topic when you care about the topic Because That’s the power of this as well it’s Not just random people it’s the people Within a specific group That also care about that topic that
Engage with your thread which means Essentially the best people in the group That facebook has reached and then these People will actually eventually get to See Your link or at least have a chance to Click on your link and i think That’s uh that’s an easy way and you can Repeat this many times On the same group and most admins will Not care and not even realize what You’re doing so that’s one way You can hack communities and facebook Communities Slightly less traffic than if you had Your link in the front but you can do it Many times and you can do it all the Time and you will get more traffic Eventually Um another one which is a little old School Um but i did that also to start our Hacker that’s what i’m gonna i’m gonna Share Is uh blog comments right so a lot of Blog comments still In the name link to the website of the Person that commented And so and i’ll tell you the exact size I did it on when we started i did it on Neil patel On quick sprout at the time and i did Unleash pursuits That was the two sides i did nitrous
Removes these comments and neil patel Still has it if you want to go ahead And what i did is i subscribed to these Blogs rss feeds And i set a refresh time of one minute So within one minute of them publishing A post I would have a notification on my Desktop and hopefully i was working at That time And usually if you know what their Schedule is then you can be around Sometimes and i will always be the first Commenter And for these blogs that will then blast These posts to their email list etc Your first comment is going to have a Lot of impressions and if you drop some Interesting and or controversial comment Once again You’d be surprised i used to get like Some comments get 3 400 clicks in like Three four days which You know it’s not really a scalable Thing but let’s say you’re in personal Finance for example Same kind of situation as if you’re in Online marketing it’s very very hard to Build up the seo it would take time etc But you could monetize before you even Rank by doing this getting 300 people to Your site And then i retarget them i put my Retargeting pixel on them and we’ll talk
About this later but then i will start Advertising every new post i have Hopefully they share some And do that every time these blogs post And get a little bit of residual traffic Every time and then build up my Audiences that i can promote to You can monetize that way uh quite well I have a question that was i have a Question about blog Blog commenting so when you were doing That trying to be like the first comment Commenter uh how good was your comment It was not bad it was okay it was better Than average like you know it’s like I would usually do what i did now i Would drop like A trick that people don’t know about or Something like something that’s like Impressing people so like that thing for Example people were like oh that’s Pretty cool all the facebook groups Thing i think a lot of people will be Like oh that’s pretty cool i’ve never Heard that before Um so i would try to drop something like This quickly Like with that because i need to be fast As well so that i can be first which the Position matters a lot if you’re like Number five You already get like 10 times less Impressions than the number one comment Which is right after the article
Um so it’s like it was kind of a Compromise between speed and value But what’s the what’s most important is That you get approved first Um so i would do that and then i would Also tweet to them i’d be like hey great article dropped a comment Or something like this like Kind of like so new patel doesn’t give a but spencer did It um so so that’s essentially like i Would do something like that and then Yeah it’s like you know do that several Times a week and that kind of adds up You know and i did that For like seven or eight sites i can’t Like i can’t remember all of them at This point because it’s been a few years Now but I i would do that and i had the rss Thing that was essentially Uh pinging me and i was just jumping on It as soon as it was there Do you think that’s still relevant in 2020 Yeah i think it is like i think like There’s a lot of sites that still have I mean backlinko for example still has Links in the comments i think for Example i think I think he does he did a redesign so i’m Not sure but he he did have it this year For sure And so like if you’re number one and and
It’s all like Finance sites etc finance blogs for sure They run on like Shitty old wordpress and for sure they Still have the links in the comments you Just want to be approved Um so no it’s it’s not relevant for Every niche It’s one of these tactics that doesn’t Scale right it’s like i wouldn’t go and Do this now Um i think it would be kind of a waste Of time i’m better off doing a Good youtube video now like if i reach You know 15 000 people with a good youtube video It’s a much better use of my time then Try to run after Uh some comments you know so it’s kind Of like it makes sense at the beginning Of the site and or When when you’re really hurting for Traffic you know And your traffic is highly valuable um The next one i want to talk about is Social averting communities so something Like reddit Um photo hacker did it for inbound.org At the time there’s also Growthhackers.com i think Um for marketing and there’s some for WordPress i think managed wp has one for WordPress et cetera so there’s many of These
Social voting community hacker news is a Massive one as well These communities try to fight against Essentially organizer voting of stuff But generally you can still play it And so um that’s when you build a circle Of friends and people who All would like to at some point push Some content there make At the time we had skype rooms and then Every time someone or one of us would Post a link like you couldn’t share the Link directly because that’s how they Would flag you but Who would go on the news the new content Page and just avoid that thing Maybe drop a comment like engage Basically with the submission of the Link And then uh sure enough every single Time we got a thousand plus visits every Time you publish something Because uh we were hitting number one Every single time basically and that was Another way i was hiking that Uh and that can still be done already That can still be done and reddit has Pretty much separates for everything Uh so these things can be and you don’t Need you’ll need as many people as you Think like a dozen people is enough to Overtake a lot of these communities and Get thousands of visits or hundreds of Visits depending on like how big the
Community is But what that what that’s essentially Doing is mimicking what would be Organic virality yeah in that way or the The beginnings of it so that reddit or Which whichever Uh platform you’re working on will then Start to show that post to lots of other People Might people voted after that yeah if It’s good it’s like people you get Natural Votes it’s just like the first few ones Are almost impossible to get Yeah and so like that’s what you do you Just keep that and then Provided your stuff’s not crap then yeah You you actually will get and you get Thousands of visits from this it’s Really powerful And actually i think after a certain Number of votes ready turns the link Into a do follow link Or they did for a while um and so like Again Probably helps your seo quite a bit so That was the main ways i was doing this You wanted to talk about quora et cetera As well yeah just so just as It’s actually kind of almost uh in Between blog comments and social Up voting because there’s there’s an Element of both strategies in there but Uh quora back in the day not so much
Anymore yahoo answers Um depending on your niche stack stack Overflow as well Um good q a type sites Uh where people are asking uh questions And Often you’ll get average-ish answers Uh to those questions so it’s it’s not That challenging to come in and provide A better answer especially You know if you’ve already written an Article about this you’ve researched it You’ve got most of your content most Your key points there Uh and i find the trick with something Like quara is just give A ton of value in your in your Comment make it really really good you Don’t have to be fast Like you do with a blog comment but just Make it make it hit really hard but you Can get it Voted yeah that you use the same same Tactic to get a few people to upvote it And because Hardly anyone up votes answers on uh Quora it only takes a few people to to Get yours Up to to number one really i have a hack For this one actually so the trick is Find the pages related to your niche on Quora That are ranking on google with ahrefs Yeah so you can just type keywords
Related to that Because if they’re ranking they’re Getting constant traffic essentially you Can piggyback right core i forget to get People to click on your link Every day so it’s like almost organic Traffic it’s just indirect Um so you can literally put quora in Ahrefs or icm russia whatever you want To use And then just find the pages related to Your initial get the most organic Traffic by you know filtering top pages And then putting Keywords related to your niche like you Know paintball or something like this And then find these and then it’s Sometimes i believe even worse crafting Content for these Just so that you can go and answer and Put your link Averted to the top and just essentially Get that click through Uh from quora every single day not just When you publish it And i think that’s that’s where it Becomes quite valuable to do this Because you can essentially Get the google traffic before you rank On google which is quite cool I just want to add there’s a really fine Line with this between Spamming it and like kind of abusing the System and
Making it worse and you really really Have to have Pretty awesome answers and pretty Awesome content on your site that you’re Linking to because Especially somewhere on reddit i mean They will eviscerate you Uh if you’re if you if they get any Semblance that you’re doing this as like A promotion strategy Uh so you have to be very very careful i Actually interviewed Greg from empire flippers several years Ago on on our podcast about That how they got uh um ama that they Did Onto the first first page of of reddit Which was pretty impressive so Um i think we’ll put a link to that Episode somewhere in the the show notes You guys can check that out as well if You’re interested in more Details about that yeah um actually So the next thing i want to talk about Is cheating with giveaways It’s kind of cheating because it’s like People don’t really care about your Content but you can Essentially when you use giveaway Platforms like linda io even king sumo Etc Um you essentially tell people hey you Have a chance to win something But to have more chances of winning do
These actions and some of these actions Will be let’s say following you on Social media which is great it’s another Way to essentially make your content Promotion Better later and and some of these also Are just literally just share that piece Of content or retweet that tweet that Essentially promotes that piece of Content That kind of stuff like um share this on Facebook So that you get more chances of winning This um and i actually did this For our page on ahrefs review on a toy Hacker at the time We were also much lower authority we Don’t rank number one anymore but we had Number one for like four years Uh but hfs actually cut their program This year so i don’t care that much About being number one Let’s be honest uh we literally lost That ranking Like a week after they cut the f8 Program and i was like okay fine Um anyway um all of these to say what we Did is when we released the review We were much weaker than most of our Competitors but what we did is I managed to bargain and a free ahrefs Account to give to our audience like a Free yearly Uh ahrefs account was like two grand or
Three grand like quite a bit of money And i use this platform i use glenda io And On the review page itself i embedded The giveaway and and one of the actions Was share this page And they would click and it would just Open their facebook or twitter something And they would share it that page got i Think 2 000 Shares or something uh and then and Within a week bomb shot top three you Know like um And that it’s like again it’s these Social signals etc i don’t know if like This is real something but i know i can Just tell you the story but what Happened I don’t necessarily know the science Behind it i know that this happened and I know Every time i’ve done that i was able to Essentially use This content promotion to hack Rankings as well and getting uh getting Quite a bit of traffic so that worked Really well for us and on top of that You can get people to follow you on Social which then Have small chances of them interacting With your content later which gives you More Uh distribution and all that stuff that We talked about before so really
Giveaway is actually Quite powerful in that aspect the Problem with giveaways is a lot of People who really don’t care that much About you will enter Um so you’ll get a lot of like followers That are like not so great not engaging Too much etc Same with emails you can collect emails That way but you know You usually when we do a giveaway i also Deleted thousands of email addresses a Few months later because they haven’t Opened a single email that we’ve done And and that’s part of it but also you Know when i look at ourselves some People that entered the other giveaway Ended up being customers too so it’s not All trash Just there’s a lot of waste in there but It still works really well and you can Cheat Your promotion with giveaways and you Know you can use that as like social Proof right so We don’t really display this but a lot Of people still do you know social share Account you know So uh for a long time this review had Like 3 000 shares and there was the Counter of shares On the side of the page and it would Look so authoritative et cetera And that would get more people to link
To the to content et cetera and that Worked really well you know That ihs review actually had a lot of Like organic links as well Not just because of the shares it was Also pretty good but um But yeah so like you can cheat with Giveaways basically um And the last tactic i want to share is Retargeting actually i want to talk um I like i i like to it really depends on How you monetize if you monetize with Random previews or ads don’t spend money On advertising like you can do Giveaways you can do all the like native Sharing and like organic stuff etc That’s that’s fine But you’re not gonna make your money Back with retargeting most of the time Unless you are in a niche where the Offers pay Hundreds of dollars and you might be Able to do okay but Other than that um i like to use Retargeting again for this kind of like Initial engagement on posts and then Um just uh yeah just getting more people On the on the content and getting people To engage with the brand then Eventually they get more organic reach To all the content you’re sharing as Well so i tend to do retargeting as well So when people hit our website You guys enter audiences i’m sure you’ve
Seen our ads on facebook and whenever There’s a new piece of content we’re Able to kick-start Its distribution with a few hundred Dollars in that and that works quite Well for us basically Now we’ve talked about all these tactics But i want to talk about a few other Things as well i want to ask for example The question Like should you be promoting every piece Of content because i think It’s also kind of a mistake it’s like Not every piece of content is Is worth sharing i would say oh like It’s worth like annoying people It’s like we have like all our sites Have like kind of like support content That targets really niche keywords that Only affects Very few people like in you know imagine You talk about one specific Old paintball gun model that has good Search volume but Really like on social media it’s really Not going to be that interesting to People something like this like Am i going to waste my time creating Custom posts and custom images for this Etc No i’m not i think i think that’s kind Of the mistake it’s like you need to Identify what’s actually going to be Relevant and interesting to people on
Social and All these things versus uh what makes Sense for seo and You know it’s very frequent that for Many of our sites 80 to 90 of the Content is just not worth doing it for But 10 like the best stuff that we do then i Would definitely do it for and kind of Like build our brand around that Um i think a a good way to look at this Is Every piece of content you have has an An innate Shareability or virality score to it In order to identify that though you Just have to try and like try Lots of different types of of content And then As long as your promotion strategies are Good Then you can look at the actual metrics As most social media platforms are going To give you that and You know we see it with our podcast for Example with with youtube you see the Types of Episodes which are are hitting home and Then you can Do more of those or promote more of it And yeah yeah youtube is much better Than uh audio podcasts for that because All your podcast people kind of like Auto download and you cannot get the
Same number every Every week um another thing i wanted to Talk about as well Is people like kind of like listening to This podcast and being very excited About trying all these things Getting some spikes of traffic to their Site and being quite excited about it The things like The question is is all promotion traffic Was it now Especially if you’ve historically doing Been doing on the seo You tend to have very relevant traffic When you do seo people are looking for That solution right now And so they tend to convert well etc and You’re used to a high conversion rate on Your pages or like making good money From your traffic And that’s not all traffic’s like that a Lot of social traffic is complete junk Right so you could be Submitting your url on stumbleupon for Example which Will drive traffic around these days so I’m pretty sure it’s still easy yeah Um like you know i and and you could try To do that And and essentially you’d get some some Organic kits and you’d see some You see some traffic in google analytics Right um the only Way you’re going to make money from this
Is if you’re just monetizing with ads Because that will pay you per page So it’s probably worse if you’re doing Um If you’re doing that but if you’re doing Anything else if you’re selling products If you are doing affiliate even uh Chances of promoting Of converting stumble upon traffic it’s Pretty much zero you’re gonna make no Money from this and so You’re kind of wasting your time so you That’s why i like the idea of like Slowly building an audience that engages With content that is related to what You’re doing versus Just randomly going at that so same Another way to get a lot of people to Your site but that wouldn’t be very Relevant Is giving you an iphone like if you do a Giveaway for an iphone Everyone except mark is interested and Uh And so that’s uh that’s not going to get You the right customers right whereas If we do a giveaway for a trust for Example on toy hacker then Well people who care about seo care About this and the mums of people who Care about seo sign up because they tell Them to sign up But uh mostly it’s targeted people and We get
Like we get more relevant people so be Careful and always ask yourself the Question is it the right kind of people Interacting with my content You know don’t go on like free giveaway Groups et cetera and post your giveaways There don’t do all of this et cetera You’re just gonna get freebie loaders And you’re gonna build a trash audience And it’s gonna actually mess up with Your Profiles because if a low percentage of Your Followers interact with your content Then it’s not distributed at All so you want to build this properly You don’t want to go on fiverr and buy Them and do all this stuff et cetera Because that’s how you yourself up So uh i would just add to it there’s two Ways to think about it So one is how to get new eyeballs new Visitors uh to To discover you and then another way is Like what People who already know about you maybe They already follow you on facebook or Instagram or whatever How do you get those people to engage With you more and like Elevate that relationship very Importantly if you’re Hoping to sell them something something Someday and you’re running a larger kind
Of authority site with your own products And that not just Hoping to get them a click on your Affiliate link for that one Affiliate you can do that like look for Us people use our feelings because they Trust us you know Um so it works also as an affiliate and And that’s the that’s also one thing That people don’t realize it’s like People make a lot of money on like Youtube recommending stuff based on the People who follow them for example As i feel it it’s just a different way Of doing it instead of just ranking on Google You have people following you and Trusting your advice like when we Recommended like software seo et cetera Well we made quite a bit of commissions Based on our recommendation and that’s Not now we’re ranked number one but we Didn’t used to Um so yeah that that’s that also works That way Um so yeah that’s basically it for the Promotion tactics anything you want to Add to finish it All right well if you guys enjoyed this Episode well uh don’t forget to Subscribe either on the audio platforms We’re on spotify we’re on our google Podcast apple podcast all of them pretty Much
And or if you want the full version of This you can actually go on youtube Where we add some video on top you can See our Amazing faces sometimes our dogs uh And we hope to see you next week as well So see you next week and have a good Week bye Like kind of naturally where you’re just I said on a facebook live or it doesn’t Have to be facebook live it could be Um you know on How the i’m going with that [Music] You