Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to fully value the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to totally value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to fully comprehend it. Or simply make it your companion as you set about your online way of life business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both sophisticated and new online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your business. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to scale a business or begin and follow proven ‘shortcut’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You need to think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you have not started a service at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.
Confident online marketers: If you’re prepared to take steps that might challenge your idea of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been checked and shown to produce excellent outcomes, you do not want to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding company.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your service, how to attract clients, and the secrets to considerably enhance your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– because they complement each other and provide for starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your service. You get to find out how to deliver your message and interact value in such a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will change another person’s life.
Both books are suggested to company owner who wish to end up being more effective in their markets. Business owners who are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your organization. How does this understanding assist your clients and customers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 basic questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it concerns building a sustainable service. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you currently know about growing a lucrative service. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has actually changed the method entrepreneurs and organizations approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the various steps of your worth ladder till they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret outlines where your target market (i.e., customers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most complicated element of running a successful online service.
Do you actually comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He reveals you the very best kind of traffic that you should focus on and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can add more qualified consumers to your email list and launch a successful item that individuals are ready and ready to purchase immediately.
In producing that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their elements, and identify the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have helped him to shift into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it takes advantage of providing value to your customers. This ‘value’ paired with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of dull email sequences are over. Do not simply delight in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This may look simple but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also offers great examples and written design templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. What a terrible course to follow when developing a service!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and several times more because that very first time to fully understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This secret alone is essential to creating the right type of page, offer, and traffic that will cause sales.
There’s also the pre-framing principle that you need to totally understand when developing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service recommendations. It goes into the specific landing pages you can create in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
You can choose which you want to start with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, especially if you have an item you’re currently offering online (and even offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your whole company magically. That single word can function as bait.
Despite the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area since it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to deal with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what ought to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– consequently causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your business’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy strategies that will work for any business design.
Establish and build relationships relationship with your clients.
You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you carry out the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing a business.
You’ll encounter a lot of aha minutes while going through the areas. More significantly, you’re assisted on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.