Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing ideas to fully appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody seeking to build or grow an online service.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may need to read it numerous times to totally grasp it. Or just make it your companion as you set about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both advanced and brand-new online business owners.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a company or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
Although, DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you haven’t begun a service at all or have no company idea, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can find out methods to double or even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of organization, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t want to fizzle out since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce terrific results.
So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative business.
If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you need to do to fail-proof your organization, how to bring in consumers, and the secrets to significantly improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– considering that they match each other and attend to starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your service. You get to discover how to deliver your message and interact worth in a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to business owners who want to end up being more successful in their markets. Business owners who are constructed to see chances in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your company. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable company. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a rewarding business. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually altered the method business owners and organizations approach sales online.
It works since it takes into account the customers’ habits– and moves them through the different actions of your worth ladder until they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret outlines where your target audience (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for many people. It’s perhaps the most overwhelming aspect of running an effective online company.
Do you really understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He shows you the very best kind of traffic that you need to pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it implies you can add more qualified customers to your email list and introduce an effective item that individuals are ready and willing to acquire right now.
In developing that appealing character, Russell Brunson defines the three components you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their elements, and identify the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have assisted him to shift into an Attractive Character and an in-demand internet marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring email sequences are over. Do not just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your offer. This might look simple but it’s effective however!
Russell also supplies good examples and written templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and methods for developing high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. What a terrible path to follow when developing an organization!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and implement the techniques in my own online service.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This secret alone is essential to creating the right kind of page, offer, and traffic that will result in sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully comprehend. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company suggestions. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, specifically if you have an item you’re presently selling online (and even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your whole company magically. That single word can act as bait.
Despite the industry you operate in, what you do, what items you provide, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this section because it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what should happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. When the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. It’s “unnoticeable”– which indicates there’s no aggressive or deception involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your company’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy strategies that will work for any service design.
Build relationships and develop rapport with your customers.
You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and beginning.
You’ll stumble upon a bunch of aha minutes while going through the areas. More notably, you’re directed on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.