Are you wondering how Google Spam Update may affect your website? In this video, you’ll learn what this update did and what changes you need to make to your SEO strategy.
Timestamps:
00:00 Introduction
02:29 Link Building
04:33 Future Proofing Your Link Building
06:11 Guest Posting
Resources:
HARO:
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Google just released a Google spam Update that had a huge impact on the Search results and in this video I'm Going to tell you exactly what this Update did plus what changes you need to Make to your SEO strategy in response to It lots of websites have already been Decimated let's take a look at why my Name is Matt Diggity I've been doing SEO Since 2009 and being an ex Silicon Valley engineer I like to approach SEO Scientifically in other words like a Freaking nerd this involves creating Test sites that solely exist to try out Emerging SEO tactics such as AI content And various link building strategies Then when an update hits I can monitor These test sites to determine if Google Went after said strategies and let me Tell you these test sites revealed a lot About this recent spam update so let's Start by first explaining what the Living hell is a Google spam update the First spam update released in June 2021 What we're experiencing right now is Another evolution of it or should I say The evolution of the AI known as spam Brain spam brain is Google's AI based Spam prevention system it came online in 2018 has been fighting the good fight Against the forces of spam ever since What does it fight against a lot of Stuff hack size light spam black hat Cloaking but more importantly stuff like
Unnatural links which definitely affects You even if you think it doesn't even if You've never built a link in your life If Google adjusts how it looks at the Overall link graph of the internet this Affects everyone let's take a deep dive Into Google's spam policy document to See what they're up to they're going After cloaking when people get traffic For certain keywords like Taylor Swift Chords and instead serve up a porn site Or doorway pages when a page just exists To funnel users somewhere else then we Have hack content when you suddenly find 10 000 new Japanese URLs on your site That are ranking for tentacle porn Keywords serious question why is always Porn then we have hidden text and links When you put white text on a white Background to try to ninja sneak some Content onto your site there's keyword Stuffing where they have a fine example Of someone who went into it with Keywords in their content unlimited app Store credit there are so many sites That claim to offer app store credit for Zero dollars but they're all fake and Always mess up with users looking for Unlimited app store credit and now we Get to the first section that definitely Applies to you link spam and the problem Is these release notes are too brief you Need to read between the lines you also Need real-life data to make true sense
Of it same for these important sections On spammy automatically generated Content or thin affiliate pages so That's what I got for you today let's Make sense of all this stuff so we can Adjust our SEO strategies so we can Recover from or even benefit from these Algorithm updates but real quick I Wanted to toss you an invite from my Free SEO training masterclass recently Updated for 2023. it goes over all my SEO strategies for getting websites to The top of Google sign up by using the Link of the pin comment let's start by Taking a hard look at how the Google Spam update is so intertwined to link Building not sure if you knew this but In July 2021 they actually released a Specific link spam update that was just Focused on backlinks and in fact this Latest update is again another link spam Update let's break down the links Section in the spam policy line by line Starting off with any links that are Intended to manipulate rankings and Google search results may be considered Lynx map wait a second isn't that the Entire point of building links because We want higher rankings in Google I'm Not building these things for fun anyhow Buying or selling links is a No-No Whether that be exchanging money for Links or exchanging a service for links Such as content which is basically what
Guest posting is okay well the chances Of you getting a completely passive and Natural link are exactly 0.0 on top of That excessive link exchanges are bad News using automated programs to Generate links obviously bad link Building from terms of service page Textual ads advertoria link placements Low quality directory or bookmark sites Clearly widget and plug-in links footer Links inform comments and signatures This covers a wide range of backlinks And even if you didn't build any of These links guess what I guarantee that Some of the sites linking to you did and Because of that they're now sending less Power to your site when Google releases A new spam algorithm update they refine Their system imagine that there's a paid Backlink that for years snuck by under Google's radar the algorithm has Improved so now that paid link is Identified for what it is and what they Do is they start to ignore it this Search engine land article puts it Clearly since 2016 Google has been Devaluing or ignoring most spammy links And Google States it clearly as well in Their December links update release Notes quote ranking may change as family Links are neutralized and any credit Passed by these unnatural links are lost Likewise this type of linked evaluation Could also happen to a scraper site that
Was once linked into your images now It's identified as spammy and now it's Ignored or some blog comment that was Once providing you value now completely Useless and this happens up the entire Chain of links which has a trickle-down Effect eventually driving less power to Your website in fact that's exactly what Happened to this site here in the October spam update it wasn't doing any Cloaking it wasn't hacked it just got Hit by linked evaluation so how do you Future proof your link building with Links that'll never get ignored that's The question at hand isn't it especially Because these days ninety percent of the Links that are built are done via value Exchange you're either trading money Guest post content or your own links in Exchange for links and these are all on Google's radar as no-nos let me explain How I approach link building and if you Reframe your strategy to look like mine You'll be set for years to come links Feed three main signals to Google's Ranking algorithm power relevance and Trust you need all three of these things To succeed on Google for power and Relevance you want to focus on getting Guest posts and Link insertions and Highly relevant articles to your website You want a high volume of these most Your link building profile will come From this bucket but Matt how do you pay
For this links because most websites Want you to pay for them you need to Understand how an algorithm might Identify a paid link if you get a link From a website with a high amount of Outbound links versus inbound links There's a high chance that they're Selling links I like to make sure that The amount of incoming referring domains Divided by the amount of outbound link Domains is greater than 0.12 also avoid Getting leaks from sites that are Selling links to anyone that wants them Before you get a placement run a site Colon domain name Casino command to see If they're linking to a bunch of Gambling sites another way to think About clean link building is the Following according to the study for Matres 90 of the internet gets no Traffic from Google another way of Saying that is only 10 of the internet Gets traffic Google's algorithm is Extremely stingy about traffic if you Get a link from one of these rare sites With traffic there's a high chance it's Not going to be ignored in fact a single Variable tested this with a hundred Backlinks and found that if you focus on Links from quality websites with traffic There's an 87 chance you'll get a Ranking boost what about Guest posting After all Google doesn't want you to Trade services for links and this
Includes content according to the survey From the homies that Authority hacker Guest listing is by far the most popular Link building tactic with 64.9 percent Of webmasters doing it to work around This is so obvious it's dumb you want to Make sure that in every article you get A link it just doesn't look like a guest Post it should look like the owner of The blog wrote it if the article says Something like guest posts or sponsored Content at the top that's a dead Giveaway if there's an author box that Says hey everyone this is guest post From Matt Diggity that's a dead giveaway Too now of course there's exceptions I'm Not going to turn down a guest post Opportunity from inc.com but don't go Ham and make a big footprint in your Link profile now let's get back to the Holy Trinity the Deathly Hallows Three Amigos of Link building power relevance And Trust we got power and relevance Covered now how about trust power and Relevance help get your rankings trust Helps the keep your rankings for the Trust category you want to focus on two Main link sources reactive PR and Proactive PR reactive PR is when you're Reacting to high quality High trust link Opportunities from places like help a Reporter out Haro or one of my favorites Quoted both of these platforms allow you To supply quotes to journalists in turn
Your quotes end up in high trust Websites like namecheap dr-92 or msn.com Another dr92 proactive PR is when what Am I talking about you're not an idiot It's the opposite of reactive PR check This out it's kind of embarrassing I ran A survey to find out what people thought Were the most influential tech companies Of the year not surprising PornHub made Third on the list this study got picked Up by none other than the New York Times About some pretty dark stuff but Nonetheless that's a dr-94 backlink what You probably notice is that for the Trust category I don't care about Relevance New York Times MSN they have Nothing to do with my site Ticketymarking.com the relevance is Taken care of with the guest posts and Link insertions this simple framework Allows me to think about link building Clearly with the ultimate goal of Protecting my site from giving any Spammy signals to Google actually it Gives signals of trust and authority to Google instead make sure to subscribe For more videos just like this one