Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to completely appreciate the book.
If you desire to discover from somebody who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to fully appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to fully understand it. Or just make it your companion as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both new and advanced online business owners.
How many organization books do you still find relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your service. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online company just.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to start or scale a business and follow proven ‘faster way’ that has actually been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
DotCom Secrets supplies wise insights and strategies to:
Existing company owner: If you haven’t started a business at all or have no company concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your idea of service, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. You do not wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful organization.
If you currently have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your company, how to attract consumers, and the secrets to considerably improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and attend to starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your company. You get to learn how to provide your message and interact worth in such a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to company owner who want to become more successful in their industries. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your organization. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, value is essential. If there’s no value, consumers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise offer your customers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a lucrative service. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to construct a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is necessary and has actually changed the method business owners and services approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the various steps of your value ladder till they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why knowing how to specify your target market is important.
This secret lays out where your target audience (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most overwhelming aspect of running an effective online company.
Do you truly understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He reveals you the best type of traffic that you need to focus on and how it can change your company. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it means you can add more competent clients to your email list and introduce an effective product that people are ready and prepared to acquire right away.
In creating that attractive character, Russell Brunson specifies the three elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these parts and their components, and recognize the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to shift into a popular web and an appealing character online marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look simple but it’s powerful nevertheless!
Russell likewise supplies good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are discussed in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. When developing a business, what a terrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your company. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however also the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.
This secret alone is fundamental to producing the ideal type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to fully understand when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company guidance. It enters into the particular landing pages you can develop in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
As soon as you’ve understood how this works, you can choose which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re currently selling online (or even offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can change your entire business magically. That single word can serve as bait.
No matter the industry you run in, what you do, what products you offer, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to battle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what must occur as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “invisible”– which suggests there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and entertaining– thereby triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your company’ significance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Easy techniques that will work for any service model.
Build relationships and develop relationship with your clients.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a company and starting.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re directed on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.