Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
If you desire to find out from someone who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.
So if you’re ready to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to fully understand it. Or simply make it your buddy as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
How many service books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You should think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you haven’t begun a company at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can discover methods to double and even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your idea of business, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce terrific results, you don’t desire to fizzle out.
So whether you’re a novice who’s just starting or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative company.
If you currently have a service, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you should do to fail-proof your business, how to attract customers, and the secrets to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and offer starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your service. You get to find out how to deliver your message and interact value in a way that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and earn money to share messages that will alter somebody else’s life.
Both books are recommended to company owner who wish to become more effective in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your company. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four basic questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it comes to developing a sustainable organization. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also provide your customers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you already learn about growing a profitable company. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have a reliable value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is very important and has changed the method business owners and organizations approach sales online.
It works since it takes into account the clients’ behaviors– and moves them through the different steps of your worth ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is essential.
This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s probably the most challenging aspect of running a successful online business.
Do you truly understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He reveals you the very best type of traffic that you need to take notice of and how it can transform your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it means you can include more competent clients to your email list and introduce an effective product that individuals are prepared and ready to purchase right now.
In creating that appealing character, Russell Brunson specifies the three elements you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their elements, and recognize the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have assisted him to shift into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works since it takes advantage of offering value to your customers. This ‘worth’ coupled with a tempting open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You want to be able to lead perfect customers back to your deal. This may look easy however it’s powerful!
Russell likewise provides fine examples and written templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and methods for constructing high-converting funnels are discussed in detail, along with and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. What a horrible course to follow when constructing an organization!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless present for your service. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely comprehend and execute the methods in my own online service.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is fundamental to producing the right type of page, offer, and traffic that will cause sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully comprehend. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business suggestions. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and products.
Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have a product you’re presently offering online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your whole organization magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you use, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. Once the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your market.
Basic methods that will work for any company design.
Establish and build relationships connection with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the information).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a service.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re directed on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets totally free.