Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to completely value the book.
Dotcom Secrets is a great resource if you want to gain from someone who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing concepts to totally value it.
But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online organization.
So if you’re all set to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it several times to totally grasp it. Or just make it your buddy as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and brand-new online business owners.
How many business books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online company just.
But don’t be constrained by that because the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale an organization or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.
Although, DotCom Secrets supplies wise insights and techniques to:
Existing business owners: If you haven’t started a company at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your concept of company, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You do not want to fizzle out since you do not have the skillset, tools, and tricks that have actually been evaluated and proven to produce excellent results.
Whether you’re a newbie who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.
If you currently have an organization, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you must do to fail-proof your service, how to draw in clients, and the tricks to substantially boost your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– since they match each other and attend to starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your organization. You get to discover how to deliver your message and interact value in such a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will alter somebody else’s life.
Both books are recommended to business owners who wish to end up being more effective in their markets. Business owners who are developed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your service. How does this understanding assist your consumers and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is crucial. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a successful service. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is very important and has changed the method business owners and businesses approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the different steps of your value ladder till they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret outlines where your target market (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for most people. It’s arguably the most daunting element of running an effective online service.
Do you really comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you need to take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it means you can include more qualified consumers to your e-mail list and launch an effective product that people are ready and prepared to purchase right now.
In producing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their aspects, and determine the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have helped him to shift into an Attractive Character and an in-demand web marketer.
Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You should be purposeful and strategic about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look basic however it’s powerful however!
Russell likewise supplies fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole lorry. What a horrible path to follow when constructing a service!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a few years ago (and several times more because that very first time to totally comprehend and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to build them but likewise the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is basic to developing the best kind of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization guidance. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
As soon as you’ve understood how this works, you can choose which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have a product you’re currently selling online (or perhaps offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire company amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what items you provide, or business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was special in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– therefore causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your service’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your industry.
Simple strategies that will work for any company model.
Build relationships and establish relationship with your consumers.
You might need to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you execute the details).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re directed on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets for FREE.