Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing concepts to fully value the book.
If you desire to find out from somebody who has really made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
But overall, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it multiple times to completely grasp it. Or simply make it your buddy as you go about your online way of life business experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.
The number of company books do you still find pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company just.
However do not be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a company or begin and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to consider another book.
DotCom Secrets supplies smart insights and techniques to:
Existing entrepreneur: If you have not begun a company at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing product currently, then you can find out strategies to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your idea of business, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and secrets that have actually been checked and proven to produce fantastic results.
So whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding business.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to bring in customers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and attend to beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your company. You get to find out how to provide your message and interact value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and make money to share messages that will change someone else’s life.
Both books are advised to company owner who want to become more successful in their industries. Business owners who are constructed to see chances in competition instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is essential. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also provide your customers with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently know about growing a rewarding company. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and organizations approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret details where your target market (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most difficult element of running a successful online business.
Do you truly understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He shows you the best kind of traffic that you need to focus on and how it can change your company. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it indicates you can add more competent customers to your email list and launch an effective item that people are all set and prepared to purchase right now.
In developing that attractive character, Russell Brunson specifies the three parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these components and their components, and identify the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and a sought-after web online marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This may look easy but it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell also provides good examples and composed templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are discussed in detail, as well as and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire car. When developing an organization, what a dreadful path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to totally comprehend and implement the methods in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to creating the right type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to fully comprehend when creating a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service recommendations. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper purchasers for your product or services.
When you’ve comprehended how this works, you can choose which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have an item you’re presently selling online (or perhaps offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a particular WORD can change your entire business magically. That single word can serve as bait.
No matter the industry you run in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this area since it was special in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your organization’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple techniques that will work for any organization design.
Establish and construct relationships relationship with your customers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the info).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a business and beginning.
You’ll discover a lot of aha minutes while going through the sections. You’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets totally free.