Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing ideas to completely appreciate the book.
If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to totally value it.
But overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
So if you’re prepared to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it several times to fully understand it. Or simply make it your companion as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both innovative and brand-new online entrepreneurs.
How many service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online business only.
But don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale a company or start and follow proven ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you have not begun a business at all or have no company concept, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your idea of organization, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes, you don’t want to fizzle out.
So whether you’re a beginner who’s simply starting or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable company.
If you already have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in customers, and the tricks to significantly enhance your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to effectively structure your organization. You get to learn how to deliver your message and interact worth in a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to end up being more successful in their markets. Entrepreneurs who are built to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your service. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is crucial. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise supply your clients with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already learn about growing a successful organization. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is essential and has altered the way business owners and services approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret lays out where your target market (i.e., consumers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for many people. It’s arguably the most complicated aspect of running an effective online business.
Do you really understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best kind of traffic that you should pay attention to and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can include more qualified customers to your e-mail list and introduce a successful item that people are prepared and willing to buy right away.
In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these components and their elements, and determine the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail templates that have actually helped him to transition into an in-demand web and an appealing character online marketer.
The Soap Opera Sequence works because it profits from providing worth to your subscribers. This ‘value’ coupled with an irresistible open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Do not just enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You ought to be purposeful and tactical about it anyways.
You wish to be able to lead perfect consumers back to your deal. This might look basic however it’s powerful nevertheless!
When you’re sending Seinfeld e-mails, Russell also supplies excellent examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the whole car. What a horrible path to follow when developing a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to totally comprehend and execute the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is essential to creating the right kind of page, offer, and traffic that will cause sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company advice. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your product or services.
You can choose which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have an item you’re currently offering online (or even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can alter your entire organization amazingly. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you offer, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to fight with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what should take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. It’s “invisible”– which suggests there’s no pushy or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your organization’ significance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Basic methods that will work for any company design.
Establish and build relationships rapport with your customers.
You may require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the info).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for beginning and growing a business.
You’ll encounter a lot of aha minutes while going through the sections. You’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.