Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing principles to fully value it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
So if you’re prepared to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it multiple times to totally understand it. Or just make it your companion as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and sophisticated online business owners.
How many organization books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your business. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization only.
Do not be constrained by that since the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to begin or scale an organization and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets offers clever insights and methods to:
Existing business owners: If you haven’t begun a service at all or have no company idea, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your idea of service, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes, you don’t want to fizzle out.
So whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding organization.
If you already have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the tricks to significantly enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they complement each other and offer starting and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your organization. You get to discover how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and earn money to share messages that will change another person’s life.
Both books are suggested to business owners who want to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding help your clients and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is essential. , if there’s no value, customers and clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters everything you already understand about growing a profitable organization. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is necessary and has changed the way entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why knowing how to specify your target market is very important.
This secret lays out where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most challenging aspect of running an effective online business.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you must pay attention to and how it can change your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it indicates you can add more qualified customers to your email list and launch a successful item that people are ready and prepared to purchase right away.
In creating that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these parts and their components, and identify the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail templates that have actually assisted him to transition into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it takes advantage of giving value to your customers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not just delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This may look easy but it’s effective nevertheless!
Russell also supplies good examples and written design templates to speed up the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are discussed in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When building a service, what a terrible path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to develop them however also the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is basic to producing the ideal kind of page, deal, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to completely understand. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization suggestions. It goes into the specific landing pages you can create in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, especially if you have a product you’re presently selling online (and even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole service magically. That single word can serve as bait.
Regardless of the industry you run in, what you do, what items you use, or the business design, this is the part that some of the successful business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to deal with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “invisible”– which suggests there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– consequently triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your service’ importance using the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Basic strategies that will work for any organization model.
Build relationships and develop relationship with your customers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a business.
You’ll encounter a lot of aha minutes while going through the sections. You’re directed on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.