Do you want to win on Google SEO but feel that the knowledge you’re getting is overcomplicated? In this video, you’ll learn the 3 things that actually work in SEO today.
Timestamps:
00:00 Introduction
02:00 Single Page Optimization
07:09 Topical Authority
09:45 Backlinks
Resources:
Surfer:
AnswerThePublic:
Ahrefs:
SEO Minion:
Authority Builders:
HARO:
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Most of the SEO knowledge you'll consume Severely over complicates SEO this study From back Linko showed that there's over 200 ranking factors you need to consider Going well into the minutia of how long You're registering your domain for and Making sure that you're not Autogenerating content for your site but Wait a second in Google's search Guidance about AI they say that they'll Reward high quality content no matter How it's produced what what the not only Is learning SEO over complicated but Everyone's got their own damn opinion I Was recently asked at a conference panel What's working today an SEO if you could Boil your SEO strategy down to a few Bullet points what would they be in this Video I'm going to answer that question Very directly you're going to learn the 8020 of what's actually working in SEO Today these are the same Concepts that Got me this glorious traffic boner you See right here and earned me $39,000 Last month in just one of my affiliate Dashboards and it's not just me that Takes my Approach and it's getting Results OLG followed the same strategy And cashed in on over $600,000 but real quick I wanted to let You know that my course the affiliate Lab is on sale this Black Friday for 50% % off so if you want to join 5,000 Successful affiliate marketers and
Search engine professionals that are Crushing it with this training here's Your chance and as a bonus I'm throwing In a brand new course I made on personal Branding just bookmark the link in the Pin comment and come back on Black Friday let's start things off by Exposing the most useless piece of Garbage SEO advice you'll ever encounter Nearly every beginner SEO guide you'll Find on the internet will give you Advice like write for the reader as long As you're producing content that is Meant to satisfy the reader you'll do Well on Google sorry I just threw up in My mouth a bit I agree that if you write With a reader in mind that's going to Help with conversions for example if I Didn't write this article about learning Affiliate marketing with the reader in Mind it probably wouldn't keep people Engaged enough to get down to my call to Action which will ultimately Drive Revenue but guess what Google isn't a Human it doesn't read it's an algorithm A robot it looks at your web page as a Piece of code which it then analyzes Mathematically to determine whether you Should be on page one of Google or not And since satisfying Google is what Ultimately gets you organic traffic you Should focus primarily L on SEO pillar Number one writing for the search engine First in order to drive traffic and then
You work on converting and engaging the Readers because who cares if your Content converts at 100% if no one sees It I'm about to show you how to get Google to want to make out with your Content my affiliate lab student Katrina Follows the same process I'm about to Show you she doesn't get affected by Google updates and she doubled traffic For two websites in a recent update now First things first you need to Understand how search engines work Google doesn't know anything it's never Cooked a meatloaf it's never gone sky Diving it's never reviewed products like Hair straighteners so if you write Content on these subjects it inherently Has no idea of what you wrote is Complete crap or not but it does have a Very good reference to figure that out It's called page one of Google by Comparing your article against the top Ranking articles on Google for the Keyword you're going after it can then Determine if you're addressing the Search query properly and completely so The key to writing for the search engine Is reverse engineering the competition SEO is like playing poker except in this Case your competition is showing you Their cards you'd be a fo not to pay Attention to them this starts with Getting the search intent correct I'll Put it like this if you don't get the
Search intent correct you will not rank There's basically four different types Of searches informational search queries Represent when people are just looking For information such as how-to guides on How to do this or that for example the Keyword digital real estate is Informational then we have navigational Type queries like Twitter login or Matt Digity contact then transactional like Buy crypto online or car insurance quote And lastly comparative such as what is The best crypto exchange or coinbase Review if you open up the top result for The comparative search query best hair Straightener you'll end up on an article Like this the format which you're used To seeing is a listicle a list of the Top recommended hair straighteners let's Look at another example if you Google Buy collectible Nikes page one is going To be chalk full of e-commerce page Layouts like this so the moral of the Story is that to nail the search intent Your content should fit the format of The Articles already present on page one Next you want to make sure you're Completing the user search query and as Fast as possible if you're writing for The reader this is the actual Algorithmic Ben benefit of making that Effort Google's primary goal is Happy Users the more happy their users are the More people come back click ads and make
That sweet sweet 12 figure annual ad Revenue you know what's not a happy user Someone who spends 10 minutes on your Content to figure out how many calories Are in a damn apple or even worse Someone who has to go back on their Browser and then Heavens forbid click on The next search result because you Didn't answer the question fast enough It used to be the case that you wanted People to read your content for as long As possible this is known as dwell time And SEO professionals believe that this Was an indication that people were Reading and enjoying your content not Anymore this my friend is the age of Tik Tok in 5-second attention spans when was The last time he read a complete article From top to bottom every word yeah Exactly Google started releasing these Surveys after users clicked back on Their browsers asking how easy was it to Find what you wanted on the site so Answered the user immediately you see This article that ranks number one for Best VPN a keyword that can make over a Million dollars per month how long does It take you to figure out which is the Best VPN you don't even need to scroll Down next you want to structure your Article based on the heading structure Of you guessed it the top ranking Articles on Google this is the number One article for how many calories are in
An apple nicely done you get your answer 95 calories right away but the current State of the Google algorithm doesn't Just let you get away with writing an Article that just says 95 calories and Then calling it a day like it or not Your article needs a bunch of fluff Content in order to fit in with page one Don't blame me I didn't write the Algorithm it's not my Fault as you scroll down you'll see that They also get into the health benefits Of apples with this H2 subheading Drawbacks eating apples with this H2 fun Facts about apples and a whole bunch of Other junk that has nothing to do with Writing for the reader but once again Writing for the search engine so for you To compete on Google you want to Structure your headings accordingly open Up the number one ranking article and Use the free plugin detail to extract Out the heading structure of the article Then open up the number two and three Ranking articles and do the same thing Once you've gathered all these Subheadings then you create your article Outline as the master superet of these Three that's how you get to number one Algorithmically but how long should you Write your articles how long do they Need to be sorry to sound like a broken Record here but once again it's by Reverse engineering the competition
Google knows that to answer a search Query like how to tie a wins or not if You write 10,000 words you don't know What you're talking about so again use a Detailed plugin to check the top ranking Articles and come up with the average to Determine your target word length now we Get into the mega nerdy entity Optimization there's this concept called Tfidf it stands for term frequency Inverse document fre you know what it Doesn't matter all you need to know is That if you're writing a piece of Content for a keyword like bestvpn they Expect to see words like VPN show up a Certain number of times but also words Like internet and then even more Non-obvious words like streaming and Month that's why I use a tool like Surfer which will guide your writing to Optimize for the search engine it looks At the top ranking articles to determine What heading structure they use the Proper word count and most importantly What critical entities words and phrases Need to be in your content and at what Frequencies it's like bowling with the Bumper Lanes on you can't miss so so now That you know how to write a piece of Content that Google will algorithmically Obsess over what's next now we're going To level things up to the quantum Realm By leveraging the most powerful ranking Strategy existent today and that's
Topical Authority if you've already Heard me talk about topical Authority Before stay tuned because I got some new for you imagine I wrote the best SEO optimized piece of content in the World on Ant-Man but I decided to post It on my SEO and affiliate marketing Theme website digity marketing.com do You think it would do well oh hell no And that's because digity marketing is Isn't a topical Authority on the topic Of Marvel that said it is a topical Authority on the subject of affiliate Marketing just look at my keyword rank Tracker for all these affiliate Marketing keywords I can make a new post On anything affiliate marketing I want And it's going to make it to page one That's because I've already put in the Work and published a ton of content on Affiliate marketing to become a topical Authority First you create a topical map To begin you Source thousands of Keywords from different locations let's Say you wanted to build a topical map For diets start with chat GPT your Prompt give me 20 semantically relevant But unique topics under the main Category of diets and here you go the Keto diet Mediterranean diet so forth Now you can ask give me 20 different Keyword variations of the keto diet that Address a different search intent keto Diet meal plans how to start a keto diet
And so forth rinse and repeat and you'll End up with 400 keywords where else can You look answer the public is great for Pulling critical questions that are Asked in the niche ATR questions report Is great as well you should also be Looking at the people also ask section Of the search result you can use the Tool SEO minion to automatically click And expand into more questions and Download them into a sheet the related Searches at the bottom of the search Result is gold as well as the Autocomplete function if you're handy With apis Google's NLP API is a Tremendous asset and then there's good Old fashioned intuition if you're in the Diet Niche then each of these diets Likely has a meal plan keyword a side Effects keyword and some before and After photo keywords if youve done a Good job you're going to end up with 10,000 keywords but that doesn't mean You need to write 10,000 articles Keywords like keto diet meal plan and Free meal plan for ketosis belong on the Same page while keto diet side effects And keto diet vers Atkins diet belong on Separate pages to speed the Sorting Process up you should use a keyword Clustering tool which is going to save You hours of work or if you want me to Create a topical map for you go to leads Spring.org topical dmap dserv and I'll
Get you sorted now that you know what to Write it's time to get writing but you Want to aim to complete your topical map Before the next Google core algorithm Update topical Authority is recalculated During core updates why does it work This way it's too expensive for Google To always look at every website on the Internet every time a topic is searched Can you imagine how much of a cost if Every time someone typed keto into Google they searched all billion Websites on the internet for it it's Much cheaper if they have a set of Topical authorities in a given Niche That they've learned to count on so for You to move up as a topical Authority Someone else needs to move down so now You're cooking you're a Content Production machine what's left backlinks Backlinks have and always will be the Ultimate decision maker in the Google Algorithm and also the most Misunderstood on how to use them Properly here's two guacamole recipes How in Heaven's name would Google know Which of these guac recipes taste better Google ain't got no mouth what it does Is it relies on other signals primarily Backlinks to decide which recipe ranks Higher this is Google's quality Rader Guidelines over 100 pages of a bunch of Stuff like experience expertise Authoritativeness and trust that SEO
Professionals mistakenly believe is part Of Google's content algorithm psych Google has said themselves that eat is Largely based on links Google best Testosterone booster do you think that The Dallas Morning News great green wall Magazine or Outlook India are trusted Sources on male hormones of course not All they have in common are butt ton of Back Links of all the topics I'm asked To make videos about link building comes Up the most that's because there's so Much confusion surrounding it follow my Framework instead I break my link Building down into two categories on the Left we have high relevance high volume Links I don't care too much about Getting the most powerful links in this Category I just want a lot of them this Would come from Outreach to relevant Niche sites via guest posting link Insertions and Link exchanges and for These I'll either build these in house Or use Authority Builders to build them For me then on the right we have low Relevance High Authority links I'm Talking about links from sites like Forbes or americanexpress.com which Might not have anything to do with my Hosting review site but they're going to Build the T trust in eat to build these I'm going to be utilizing hor or digital PR which is creating viral stories that Get picked up by journalists and I'm
Building hor links in house and using Ferry and the Smart Cats at search Intelligence. co.uk for all my digital PR thanks for watching make sure to grab The affiliate lab 50% off this Black Friday