Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to totally value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from someone who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to totally appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online organization.
So if you’re prepared to learn from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to completely understand it. Or just make it your buddy as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both sophisticated and new online business owners.
How many service books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization just.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale a company or start and follow proven ‘faster way’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You need to consider another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing company owner: If you have not begun a business at all or have no organization concept, the book may not pertain to you.
Item owners: If you have an existing product already, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your concept of company, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have been evaluated and proven to produce great outcomes.
So whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful organization.
If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you must do to fail-proof your company, how to bring in consumers, and the tricks to substantially enhance your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– since they complement each other and attend to beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your organization. You get to discover how to provide your message and interact worth in a way that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will change somebody else’s life.
Both books are recommended to business owners who wish to become more successful in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your business. How does this understanding help your consumers and customers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is crucial. , if there’s no value, customers consumers clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you currently understand about growing a successful organization. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and companies approach sales online.
It works because it takes into consideration the customers’ behaviors– and moves them through the various actions of your worth ladder up until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to define your target market is essential.
This secret describes where your target audience (i.e., consumers who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for most people. It’s probably the most challenging aspect of running a successful online service.
Do you actually comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you must pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it means you can include more certified customers to your e-mail list and introduce a successful item that people are ready and prepared to buy right away.
In developing that attractive character, Russell Brunson specifies the three components you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these parts and their elements, and identify the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have actually assisted him to transition into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it takes advantage of offering value to your subscribers. This ‘value’ combined with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This may look basic but it’s effective nevertheless!
When you’re sending Seinfeld e-mails, Russell also provides excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and methods for building high-converting funnels are talked about in detail, as well as and what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole vehicle. When constructing an organization, what an awful path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to completely understand and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This secret alone is basic to creating the right kind of page, deal, and traffic that will lead to sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to completely comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service recommendations. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your services and items.
As soon as you’ve comprehended how this works, you can decide which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (or even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your whole organization amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you provide, or business design, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this area because it was distinct in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what need to occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. But it’s “invisible”– which suggests there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– therefore triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your organization’ relevance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Easy strategies that will work for any organization model.
Build relationships and establish connection with your clients.
You might require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the details).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing a company.
You’ll discover a lot of aha moments while going through the areas. You’re guided on how to include the concept into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.