Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally value the book.
If you want to learn from somebody who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to totally value it.
However overall, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it several times to totally grasp it. Or just make it your companion as you tackle your online way of life company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and innovative online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online business just.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to begin or scale an organization and follow proven ‘faster way’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing business owners: If you have not started a service at all or have no service idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can learn methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of business, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and secrets that have been checked and proven to produce fantastic results.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful company.
If you currently have a company, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable directions on what you should do to fail-proof your service, how to draw in clients, and the secrets to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– because they match each other and attend to beginning and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your business. You get to discover how to provide your message and communicate value in such a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are recommended to entrepreneur who want to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, four easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it pertains to building a sustainable business. If there’s no worth, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you currently understand about growing a lucrative company. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is essential and has altered the way business owners and businesses approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder till they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is essential.
This secret lays out where your target market (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s probably the most daunting aspect of running an effective online business.
Do you truly understand how traffic works in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation expertise.
He reveals you the very best kind of traffic that you need to pay attention to and how it can change your company. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it implies you can include more qualified customers to your email list and launch an effective item that individuals are prepared and all set to buy immediately.
In creating that attractive character, Russell Brunson defines the three components you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these components and their aspects, and identify the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to transition into a sought-after web and an appealing character online marketer.
Due to the fact that it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your deal. This may look basic but it’s effective!
When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and strategies for building high-converting funnels are discussed in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a dreadful course to follow when building a service!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and execute the techniques in my own online business.
It not only opened my eyes to funnels and how to build them however also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This trick alone is basic to creating the right type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to completely comprehend when developing a funnel– particularly if you want visitors and results in trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your products and services.
Once you’ve comprehended how this works, you can decide which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re presently selling online (or perhaps offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how using a certain WORD can change your entire business amazingly. That single word can act as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to battle with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what should happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– therefore causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your organization’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Easy strategies that will work for any service model.
Build relationships and develop relationship with your clients.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you execute the info).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a business.
You’ll come across a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to include the idea into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.