Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to completely appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone seeking to build or grow an online organization.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it several times to totally grasp it. Or simply make it your buddy as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.
The number of organization books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.
But don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to begin or scale a company and follow tested ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
Although, DotCom Secrets supplies wise insights and techniques to:
Existing company owner: If you haven’t begun an organization at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your concept of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Because you do not have the skillset, tools, and tricks that have been tested and proven to produce great results, you don’t want to fizzle out.
So whether you’re a novice who’s simply starting or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding business.
If you already have an organization, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you should do to fail-proof your business, how to attract consumers, and the tricks to significantly enhance your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they complement each other and attend to starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your service. You get to learn how to provide your message and communicate worth in a manner that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are recommended to company owner who want to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your organization. How does this understanding help your clients and consumers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is key when it concerns constructing a sustainable company. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your consumers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently know about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is very important and has altered the method entrepreneurs and organizations approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the different actions of your value ladder until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret describes where your target audience (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most daunting aspect of running a successful online business.
Do you actually understand how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He reveals you the best type of traffic that you need to take notice of and how it can change your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it suggests you can include more certified consumers to your e-mail list and introduce an effective product that people are prepared and prepared to buy right away.
In developing that appealing character, Russell Brunson specifies the 3 elements you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their components, and recognize the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have actually assisted him to transition into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works due to the fact that it profits from providing worth to your customers. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your deal. This may look easy but it’s powerful!
When you’re sending out Seinfeld emails, Russell also provides good examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and strategies for developing high-converting funnels are gone over in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole car. When building a service, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to totally comprehend and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to build them however also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is fundamental to developing the best type of page, deal, and traffic that will cause sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely understand. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business recommendations. It goes into the particular landing pages you can produce in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
When you’ve understood how this works, you can decide which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have an item you’re presently offering online (and even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire business magically. That single word can function as bait.
No matter the industry you run in, what you do, what items you use, or the business model, this is the part that a few of the effective business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your business’ importance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Basic strategies that will work for any business model.
Build relationships and develop connection with your consumers.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you implement the information).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the areas. You’re guided on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.