How To Create A Sales Funnel Using Email Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to improve your business immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing ideas to totally appreciate the book.

Dotcom Secrets is a great resource if you want to learn from somebody who has actually generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to fully appreciate it.

But in general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.

So if you’re prepared to learn from one of the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might need to read it multiple times to totally comprehend it. Or simply make it your buddy as you go about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.

The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still effective today.

You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to begin an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online organization just.

Don’t be constrained by that since the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale a service or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.

DotCom Secrets supplies clever insights and techniques to:

Existing company owner: If you have not started a service at all or have no business concept, the book might not relate to you.

Item owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.

Confident marketers: If you’re ready to take steps that might challenge your concept of service, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a service that stands the test of time. Because you do not have the skillset, tools, and tricks that have been evaluated and shown to produce terrific outcomes, you do not want to fizzle out.

Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding company.

If you already have a company, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you must do to fail-proof your service, how to draw in consumers, and the secrets to significantly increase your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– because they match each other and offer starting and growing an effective organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to successfully structure your company. You get to learn how to deliver your message and communicate value in a way that makes people wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will alter somebody else’s life.

Both books are advised to business owners who want to become more effective in their markets. Business owners who are developed to see chances in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the simple marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you desire your service. How does this understanding assist your consumers and clients?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, 4 basic questions were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they obtain from your company?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Value is crucial when it concerns constructing a sustainable organization. If there’s no worth, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll also provide your clients with a more customized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you already learn about growing a lucrative service. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is important and has changed the method entrepreneurs and companies approach sales online.

It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder up until they’re all set to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.

This secret details where your target market (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s arguably the most overwhelming element of running an effective online company.

Do you truly understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.

He reveals you the very best kind of traffic that you ought to pay attention to and how it can change your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will cause a sale.

Make certain you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?

As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it indicates you can add more competent clients to your e-mail list and release an effective item that individuals are prepared and prepared to purchase right now.

In producing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an attractive character using these elements and their elements, and identify the best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five e-mail design templates that have helped him to transition into an in-demand web and an appealing character online marketer.

Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open story hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of uninteresting e-mail sequences are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops excitement in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.

You want to have the ability to lead ideal customers back to your offer. This might look simple however it’s powerful!

Russell likewise supplies good examples and composed templates to accelerate the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s a possibility that you’re making the above error.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What a horrible course to follow when developing a company!

The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your organization. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and carry out the techniques in my own online company.

It not only opened my eyes to funnels and how to build them however also the 7 phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, seven-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.

This secret alone is basic to producing the right kind of page, offer, and traffic that will lead to sales.

When producing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely comprehend. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common organization advice. It goes into the particular landing pages you can create in the 7 structure phases that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyper purchasers for your services and products.

When you’ve understood how this works, you can choose which you want to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have a product you’re presently selling online (or even offline).

I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how using a specific WORD can change your whole service magically. That single word can function as bait.

Regardless of the industry you run in, what you do, what items you use, or the business design, this is the part that some of the successful business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to deal with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what must take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and entertaining– thus triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short however you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Simple techniques that will work for any service model.

Build relationships and establish relationship with your customers.

Cons.

You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you carry out the details).

The book is perfect for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for starting and growing a service.

You’ll come across a lot of aha minutes while going through the sections. More notably, you’re guided on how to include the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<