The next thing I want to show you is What’s called lead shortcodes Now remember all of these things here Lead groups lead shortcodes right boxes There they’re just ways of targeting Different kinds of opt-in forms so in The case of lead shortcodes essentially What they are is content upgrades so if You’re an authority hacker pro member You’ll be probably or at least I hope You’d be quite familiar with content Upgrades because we have an entire Blueprint dedicated to it but if you’re Not essentially what they are is a way To offer some additional content within A blog post and in order to get that Additional content you have to enter Your email so I’ll just show you a quick Example from authority hacker actually This is our on-page SEO checklist and if You want to find our content upgrade you Can let me just scroll the bump this is A massive post there’s quite a lot of Comments in as well yeah just just at The end so imagine you’ve read a whole Huge article about doing an on-page On-page SEO Everything you need to do you get to the End and here’s this offer for on pitch Checklist so you’re like oh that’d be Quite useful click on it and then you Can enter your email here and that will Sign you up for our list and also send You our on-page checklist now what I
Actually recommend is when you’re to do Content upgrades properly do them as you Go So as you’re creating content you should Think about what the content operate for That piece would be now you don’t have If you’re doing a lot of content might Not be so worthwhile I tend to find it Works better and larger posts and it’s a Way to get some super specific because You know anyone who’s read this for down The article is definitely going to be Interested in on-page SEO it’s specific To the article specifically post and It’s a way to get a huge amount of Opt-ins actually and if we look this is The authority hacker thrive leads if we Look this on-page SEO checklist one’s Actually got seven point six Percent which is which is pretty good And remember that’s in addition to the Regular pop-ups which appear on that Page so in addition to the normal opt-in Rate of I don’t know whatever it is We’re getting seven seven point six six Percent of all people who have ever read This post have opted in for that that’s Pretty pretty big that’s a good way to Skyrocket list actually and getting a Lot of additional traffic and that the Checklist wasn’t difficult to create It’s just a summary essentially of all The points we’ve we’ve covered in the Blog post but created a nice little PDF
Format in as a list so again the beauty Of content upgrades are they work in Addition to your regular opt-in forms And pop-ups and while we’re here I Actually just want to point out Something I noticed normally I have a Before I have a 1080p monitor so this This looks very different but when you Shrink it down the the formatting that They they have like the spacing terrible We can’t even read that yeah there’s a Huge space there so definitely a big Minus point on on thrives tries to be Half there but as I said this looks Absolutely fine when you’re in a higher Resolution monitor as I guess most most People would be so I’m going to show you Real quick how to actually create Content upgrades it’s quite a simple Process similar to creating an opt-in Form so let’s go back to health ambition Here and you can actually see we don’t We haven’t really used content upgrades That much I’m really at all to be honest So let’s just create a new one again Give it a name just gonna call it test For the purpose of this exercise and Then that’s actually created the Shortcode right and in few in the future We’re gonna be pasting this code here Into our content wherever you want it to Appear but first we actually have to go And create the form and design it so Let’s go into edit here and we’ll have
To give it a to create a new form and Give it a name in a second and it works Very very much the same way as as before With the the content builder and the Templates and and all that so it should Be very familiar to you and you have the Full range of templates here to choose From in this case I actually prefer Having multi-step templates we found on Authority hacker certainly those those Tend to convert quite a bit better I Think cuz mostly because people think They can just press the button and Download it rather than you know seeing Their email seeing that they have to Enter the email so there’s a bit of kind Of the enter they commit to a certain Extent and then they’re keen follow Through if that makes sense So I’m gonna I’m going to choose this One here which is 51 and this is Actually if we go back to the dirty Haircut one this is actually what we Base this on we’ve designed this Ourselves again feel free to copy the Design this outline seems to work quite Well for us so yeah I mean you have your You have your design here and this is What’s going to appear on the page and You can edit this in any way you want You can you know you have the full range Of the editor at your disposal you can Really do what whatever you want change Any of the colors move things around you
Can change any of the text so the same As before so I’m not going to show you All that stuff again so let’s just use a Template as it is now the key difference Here Because this is a multi-step form is at The bottom here we have this to two Different states so the default state is Wall people will see initially and then After clicking this button state one is What they will see so when they click That they will see this sign sign up Below to access your your free product You can see back here when you click it It’s going to come up in a little sort Of window like this and we’ve customized All these things but and you can you Can’t – it’s it’s very very Straightforward to do all that stuff and Don’t forget as well that you have to Come to this this state one in order to Connect with a service and you can Connect using the API connection as I Showed you before to your to your Autoresponder so let’s just go do that Now and I want to show you one key Difference so here what we do is we use Something called asset delivery in order To deliver the actual lead magnet when Were when we’re doing or sorry in order To deliver the PDF or the document or The content upgrade and I’ll show you How to do that in the asset delivery Sections a whole section in this review
About about that so just bear that in Mind that’s that’s how we use it if you Don’t want to use that you can still Connect to your autoresponder and Deliver it that way so so that’s fine so Let’s just save that for now and make Sure this is saved here okay great now If we go back here and again a be Testing is available here but I wouldn’t Recommend you do that because content Upgrades don’t seem to have that that Many conversions unless you have a Really well performing piece of content So you know to get a hundred conversions Is it’ll take a while usually so If you have a what we actually do if When we have a very well piece of Content that’s doing very well we we use Like a big spike in traffic or something Like that we use that as an opportunity To a be test our form design and then we Use that in whichever one wins or Whatever learnings we have we use that In future future versions so yeah just Just bear that in mind now what you want To do is you want to copy this shortcode Right here it’s also it’s also available In the main sort of dashboard under the Lead short codes I think there’s a Coffee button there as well so let’s Just wait so that loads and yeah you Could just copy it directly from here Now it’s just a simple shortcode works Like any other shortcode in WordPress
You just paste it into your content and It’s going to display so let’s just take Example this is health ambition just an Article we posted recently and what I’m Gonna do is this is thrive content Builder we’re using within within WordPress so this is this you can see It’s the same designs and drive leaves But it’s a separate plugin so you you Won’t get this by default when you’re in Your blog post when you’re by thrive Thrive leads you have to have to buy This separately but it’s this is the way We use to manage content and again gales Done a pretty in-depth review of it all So if you if you are using thrive Content builder what you want to do is You want to put some WordPress content And that’s just a way to improve Anything which your WordPress theme Would would usually using a shortcode or Something like that so we can just paste In the shortcode here save it and if I Save this then If I load the page after it’s in saving It should Yep it should appear just in the second Paragraph yeah you can see it worked There and yeah that’s your that’s your Content upgrade inserted if you’re not Using thrive themes or its rive content Builders rather then you can just you Know edit just enter the shortcode Anywhere in the WordPress edit post text
Field so that would be you know here Where you normally type here and Normally type your article so it’s quite Flexible you can use it you can use Anywhere now the last part of the lead Short codes that I want to show you is The content locking option now this Slider here and again the slot try Formattings of it bit off if I just Expand that don’t see the content Locking so I can turn this on and what That does is it changes the shortcode Slightly so let me just copy and let me Paste that in a notepad to show you what It looks like so basically any content Within here is going to be hidden and It’s going to be revealed you could need To basically enter your email to reveal It using the same form as we’ve already Created I don’t actually recommend you do this There was a time not too long ago it was Quite popular but consistently what we Found is that people tend to enter fake Email addresses here because they get There they can see the content Immediately and it just yeah just so Many people Upwards of half of the people and your Fake email addresses in many many cases So yeah it’s it’s a nice feature that They’ve got it there but I would Recommend avoiding that