Hey guys welcome to this video where we Are going to look into the eight rafts Sitexpro now the site exploring a traps Is the the traditional or the more old Version of the product that is Essentially a link index so it compares With Mars it compares with majestic SEO And it has a lot of information about a Lot of domains link data and rather than Running through the features and showing You everything that there is inside Which I just did two minutes ago and Took half an hour and was extremely Boring what I’m gonna do is I’m going to Run through a real-life case study and a Real-life case study is in my case for Authority hacker I have been spotting a Computer that has been growing pretty Well and I want to know you know what He’s doing that’s working well and how The site Explorer can help me understand What he’s doing and that competitor here He’s gonna be niche hacks nice trucks Come is a pretty good site by my friends To oka who blogs about mole as the same Topics that we do on authority hacker And I have been having my eye on in for A while and he has been doing pretty Well so I want to learn from him so that I can you know tweak my strategy and and And do things differently in terms of Emulating his growth so if I actually Looked at his site overall I can see That he’s posting quite regularly
September 28 September 25 sent up with 24 22 compared to us where we post a Couple times a month like September 22 August 26 August 17 July so we basically He basically posts something like six or Seven times more than us right now However he has quite a bit less Engagement let me just get back to his Side so if I look he has like you know Like 16 comments and maybe let’s look at The average number of shares he has but Usually it’s a bit less so let’s just Check it out he has 199 shares now on Authority hacker we pretty much Consistently get over 200 shares the Last one we got the last post we had has 291 shares at this point so yeah overall We get more engagement but I suspect he gets a little bit more Traffic so the first thing we need to do In a traps actually is to go in a lab And I like to do a domain comparison to Get a bird’s-eye view of you no way is Winning where I’m winning so I like to Do automatically con niche hacks comm And what a traps is gonna do is it’s Gonna take all the metrics like you know The backlinks to shares etc and Basically see which domain is winning Here and you can see in the main rating Which is a trapeze version of the PageRank or the domain Authority if you Use to the most metrics you know he’s Winning by your points so it’s not a lot
These social metrics actually in a traps I don’t think are very accurate because It’s actually showing showing the number Of shares of the home page but like my Home page doesn’t get shared that much It’s really more about the content Whereas apparently he actually gives his Home page shed a lot but like you know a Google+ for example we got shared on Google+ for some reason however the link The reference domains and the link Metrics are pretty interesting so he has 459 you know linking root domain and I Have 250 so he has almost double the Amount of linking root domains that we Have and even in terms of reference Pages which is the number of pages that Link to him he has you know three and a Half times more links than us you know That’s quite a lot so you know I would Expect that he gets more SEO traffic for Two reasons he has more backlinks and he Posts more often if we go back you can See he put six to seven times more than Us so you know one of the things that Seem to be working for him is posting a Lot and posting very regularly now if we Actually dive down into that you can see That the amount of text link is about The same 99% 100% but this one is Interesting no following verses do Follow links now nofollow links are Essentially links that do not pass PageRank that are not supposed to help
In Google I suspect they help a little But I don’t have data to prove that but What’s interesting is like most of our Links are do follow so they actually Count for search engines 66 percent are aware as for him only 29% Are which means that a lot of the She has despite the factory has much Much stronger link metrics are actually Nofollow links that hopefully should not Help too much in certain it so I Actually despite the fact that we see That he has like way way way way more Links actually we’re pretty close in Terms of do follow links ie links that Should come for search rankings so it’s Actually not completely lost much and we I think have a little chance of Competing if we do things right now what I’d like to do as well as I’d like to Check this referendum main graph so you Can see that he studied before us Actually like you can see we started Like in 2014 he started in 2013 so he Basically has something like eight or Nine months advance on us but you can See that we’re pretty close in terms of Growth of referring domains if my curve Was on top of his it would roughly Follow each other so really he has this Time but if I want to catch up with him I’m gonna have to make up for that Difference here which at this point is You know like 200 domains or something
But given the fact that two-thirds of Them on nofollow really we’re talking 60 60 route linking root domains for Following so if I was able to you know Catch up 60 links so keep in mind girls Plus get 60 more then I would basically Be able to catch up with his level of Authority so that’s that’s the idea that Gives me an idea of like the numbers I Need to achieve in terms of okay how do I catch up with that side 60 linking Root domains with do followings and I Should be there more or less now let’s Just jump a little bit in a site Explorer and look a little bit deeper Into what kind of links he has so that I Can get an idea of the kind of links I Should be trying to get or maybe the Stuff that haven’t done and he has done And so on and you can see that when we Go in the sitexpro there is a lot of Data here so you can see that there is The EHS rank and the extra-strength Is essentially a metric that a trust has That gives you an idea of where you are Across all the sites that they have Indexed so like they are like billions Of sites on the internet it gives you Your position essentially and your niche Ax is seven hundred and twenty thousand I know for a fact that Authority hacker Around 1 million so we have something Like 200,000 size to to beat it before We actually get to beat him so that’s
That’s interesting what what’s Interesting is that actually if we look At the metrics here he’s actually going Up and down quite a bit like he has been Going up and doing down etc whereas if I Actually let me just open a new tab with So that we can compare it so if we Actually check mine you can see that Mine is always going up basically but I Was still lower than him quite a bit now If we look at the reference pages you Can see that overall you know it’s Growing the yellow line is what I’m Looking at the the blue line is not that Interesting because it’s just like it’s Basically the number of reference pages But sometimes you know when people post On their post your link is gonna be on The attack page is gonna be on a Category page etc now it falls down in The archive which essentially means that There is this drop here which doesn’t Mean is bad really what you’re looking At is the yellow line so he’s he’s Growing you know pace of like to Sweetings a day whereas for us we’re Growing at a pace of something it’s Pretty similar to this reading today Then what I can do is I can actually Look at his Oh landings vs. lost Referring domains so basically what You’re looking at here is you’re looking At am i getting more links than I’m Losing and that’s the case because it’s
A different representation of that curve So we’re both around the same now or Getting traffic is an interesting one It’s not 100% accurate for example on Our other side health ambition the truth Is hrs for example will tell you what Losing traffic otras is actually it’s Table so you need to be a little bit Careful in terms of what you read here It’s not absolutely true but that’s the Best guess that hrs can get and extras Basically is telling me that new tracks Table but you know the traffic index is Around like three thousand seventy and This is not the number of users per day Either this is just a random number that Atrix uses I know for a fact that if you Look at Authority hiker it says we are Like 3552 right now we don’t Get nearly as much traffic from Google Every day I wish but we get 700 to 800 a Day so that’s that’s not that but what’s Interesting is that you can compare These numbers right so we are around 3,500 he is around you know between five Thousand and three thousand seven Hundred twenty so we’re actually pretty Close in terms of road traffic even Though he has a little bit more Authority maybe we do a little bit Better job at our keyword research and You know we get a better hit rate for Our content and as a result we are able To pull almost as much traffic as him
Which is a good idea but still if I was Able to get his authority then that Would be a pretty good thing to have Actually and the next part is probably One of my favorite part and I talked Quite a bit about it in the content Explorer video so if you haven’t read The full view if you’re on YouTube right Now or something there’s other videos That teach you how to use a traps and I’m gonna talk about this one basically This allows you to see the top content Of the domain so I can see the number of Linking root domains I can see the Number of shares across social networks And so on so it’s pretty interesting to See the best content for them in terms Of links not in terms of traffic it’s Quite important so for example how to Pick a profitable niche and blog for Leaving 56 cents per share the secret ah A roundup an expert roundup that hit Twenty two links so if I was doing a Roundup and may be like talking to the Same people he has been talking to maybe I’d be able to get some of these links As well and actually emulate some of his Authority remember I need sixty links in Total right so if I get if I get even Half of that it’s like I get over I Liked thirteen percent of the links I Need four for me to catch up so that’s a Pretty interesting piece of content and Basically he’s just been doing a classic
Expert roundup here where he has been Interviewing these people linking up to Them and asked them to share it and it’s Been working pretty well for him given The fact that we saw he gets on average 100 shares per piece of content here he Is almost at eight hundred that’s a Great piece of content now the question Is is the topic work got him successful Or is the experts work got him Successful and that’s something that you Probably just gonna have to wing and try To Understand same here he did a second Expert roundup learn how 44 experts use Facebook ad to drive traffic to their Blogs and he got another 14 linking with Me so one thing that I could learn if I Am NOT doing them and I’m not doing them Actually is that expert roundups walk It’s a they’ve walk and the bigger olive Shells they get a lot of links and it Works pretty well So if I was trying to learn something From Stuart here is that his top content Is always an expert around the post so If I was to start if I had to tweet my Strategy based on what I learned here Based on the a través data is that well Given my current strategy I already have As much grows as him and I know his Fastest growth species our expert Roundup so if I start doing spear and UPS then I should be able to start
Bridging that gap and catching up with His authority now if I keep going I Could basically discover new things like For example 31 ways to promote your blog Post and get blog traffic block traffic Is a hot topic so I probably should just Write about that at least post work and It worked really well for him selling Kingroot domains That’s probably his highest linked to Peace now I would just click through to Check you know the quality of the post And whether I can top that up or not And well it’s basically it’s basically At least post if I wasn’t really nuts I Could probably top that up he got a lot Of shares as well he got 120 comments so Yeah if I want to emulate his growth It’s like well here’s the kind of Content I should be creating now in Terms of anchor text I know Stuart is a white hat guy but if you Have a competitor that uses you know Grey hat SEO PP ends that kind of stuff When you let when you check the anchor Cloud it’s usually a good way to figure Out if they’re cheating with Google so If they have a lot of like commercial Keywords as an in context which a lot of People using PB NS do then you would Spot that right away here and as a Result you’ll be able to say okay this Guy uses PBS let’s dive into the link Profile and that’s actually what I’m
Gonna do even though store is not using PB ends I’m just gonna go and dive into His link profile so you can see that Well this page was pretty full of Information but there is more A lot more inside a trip so what I my Favorite view by far is the links page And I’m gonna go into that and we’re Gonna be doing a bunch of field training Because the truth is if you just look Into someone’s link profile it’s a bit Of a mess I mean there’s 4896 links Going through like this and browsing Would not be a good idea which is why I Like a trip because I can filter down so The first thing I want to do is well I Just want to pick the most authoritative Link for every single domain so that I Will be able to you know get a better Idea without having to go super crazy On you know checking stuff out and you Have this option here where it’s like One backlink per domain and as soon as I Clicked it we went from almost five Thousand links to five hundred well That’s a little bit more manageable now If I remember from our analysis earlier We know that Stuart has a lot of Nofollow links and we we’re not gonna Really focus on trying to build these Kind of links nofollow links they do Help a little bit but it’s not the kind Of Link’s I want to focus on a lot but Basically I can see that he comments a
Lot he he drops a lot of block comments On quick sprout on and bounds on niche Pursuits and all these places so Basically if I wanted to emulate these Kind of links I would need to I would Just need to find all these sites he Comments on put their RSS feed in my RSS Feed or something like 50 or something And then I would be able to to to like Emulate these nofollow links but really That’s not what I am interested in right Now that’s a pretty easy tactic so let’s Go and check he’s do follow link and From five thousand links we’re down to Three hundred links and all of them are From different domains so like this is Gold this information is gold because I Mean first of all now a traps actually Tells you the kind of links that these Sites have and it’s like it actually Tells you like oh you can drop a comment Here oh this is what personing if it’s a WordPress think it’s probably editorial Or key colony block promotion tips let’s Check it out and then if I check it out That’s basically an expert That he got featured in if I just come And F Stewart actually he actually Wasn’t featured and he actually just Dropped a block comment but for some Reason his blog his blog link sorry is Do follow because apparently this site Is using a blog plugin that allows you To drop a do following to your post in
Your comment and that’s a pretty easy Way to build links if you ask me I would Probably not run that on my site but if That size quality and they actually Filter their comments then that’s Probably something that I would be Looking at if I wanted to catch up in Terms of his link so you can see in like Two seconds we literally uncovered a Great link opportunity that’s a domain Rating 57 that’s a highly shared page It’s not bad to have a link on that page Well I just need to go and comment there Then he got a link on HubSpot well he’s Linked on HubSpot I don’t think it’s a Comment link I think he just got an Editorial link this one is pretty hard For me to get so I’m just gonna skip it But then you can see like all these WordPress tags are essentially blogs and All I would need to do is I would need To figure out if I can do a guest post Or if these people do a roundup or that Kind of stuff and I would be able to go And copy these links essentially so Matthew Woodward for example I know for A fact he takes guest posts right for me So you know he has had links here once Again in a roundup and I would be able To drop a guest post all I would try to Look for the person that created that Roundup and I actually happen to know That person there was a person in that Niche that just keeps doing roundups for
Other people and so if you actually get To know that person it’s very easy for You to actually get dropped in his round Up so I can see that getting into Roundups is a good idea and then I could Just basically keep checking what they Do now one last thing I want to show you In the 8 reps checker because this video Is running pretty long already but the Truth is analysis take time one thing I Want to show you is the top pages and The top grossing pages so top pages is Essentially an extension of what we saw Earlier in the view where I can Literally run down all his content and See how many Link’s they got so I can see that you Know for example this block promotion Tips got 38 backlinks so if I was to Create something similar I know I could Outreach to these people I know I could Also you know I would show anyone that Ranks for that etc and so that’s a very Easy way to bring some content and then Get the links that they got and finally The grossing pages is a pretty good Complement complimentary tool sorry that Shows you the number the changes in Reverend omein in the last seven days And thirty days so it allows you to show To see sorry what is hot on his site so I would be able to say okay so you know This site doesn’t have a lot of Backlinks but it’s getting a lot of
Backlinks recently that’s a new post and It’s getting it got three links like in The last week so what is that what kind Of things did it get let me actually put This single page inside the site Explorer Bishop because you can actually Put single pages and not be able to look At the links he’s got literally in the Last few days so that I have an Opportunity to go and run after these Links so you can see yeah so he’s got Twelve links let’s just check the note For the do follow links that’s mostly These site basically so I can see that It’s probably yeah it’s just a site Where you can submit your story where he Got a link from so hey I just discovered A new site where I can submit my story And get links from and get referral Traffic from etc so that’s basically how You use the ATF’s site Explorer it’s Really powerful if you actually take the Time to use it And take the time to you know actually Take action on the information you get So like getting this information about These hacks was very useful but now I Need to act on it I need to start Creating expert roundups I need to you Know drop comments on these places where I can drop comments I need to get into These expert roundups and all these Things so I’ve figured out a lot of Tactics that I could use to grow my site
Just by looking at my competitor and That was just one competitor I could Look at many many many more competitors And get a ton of data a ton of tactics And then put together a very sound Strategy where I’d be able to then get Back to it works and execute on these And get these backlinks catch up Not already grow my traffic so I hope That you enjoyed I hope that was Actionable and I gave you a lot of ideas On how to use H refs it takes a bit of Time it takes a bit of use – and it Takes a little bit of experience of Doing it but the truth is if you don’t Start you will never have that Experience so if you liked it I Recommend you check out a trips I Recommend you check out the full review Of written on Authority hacker.com Slash 8 reps – review and I’ll see you In the next video have a good day [Music]