Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing principles to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online company.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it numerous times to totally grasp it. Or simply make it your companion as you tackle your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and advanced online business owners.
How many business books do you still find relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell discuss are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your organization. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online service only.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale a business and follow tested ‘faster way’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
DotCom Secrets supplies smart insights and techniques to:
Existing business owners: If you haven’t started an organization at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can find out strategies to double and even triple your sales.
Positive online marketers: If you’re prepared to take steps that might challenge your concept of business, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and tricks that have been tested and proven to produce excellent outcomes.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative company.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you ought to do to fail-proof your company, how to attract consumers, and the tricks to significantly enhance your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– considering that they complement each other and provide for starting and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your service. You get to discover how to deliver your message and communicate worth in such a way that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and earn money to share messages that will change another person’s life.
Both books are recommended to business owners who wish to become more successful in their markets. Business owners who are built to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your business. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, value is crucial. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also supply your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you already understand about growing a successful company. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has actually changed the method business owners and businesses approach sales online.
It works since it considers the customers’ habits– and moves them through the various steps of your value ladder until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to define your target market is important.
This secret lays out where your target market (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s probably the most complicated element of running an effective online company.
Do you actually understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He shows you the very best type of traffic that you must take note of and how it can transform your organization. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can add more competent consumers to your e-mail list and introduce an effective product that individuals are prepared and all set to buy right away.
In producing that attractive character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these elements and their aspects, and recognize the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into a sought-after internet and an attractive character marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You want to be able to lead ideal clients back to your offer. This might look basic but it’s powerful however!
When you’re sending Seinfeld e-mails, Russell also provides good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are discussed in detail, in addition to and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire automobile. When constructing a company, what an awful course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your service. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a few years ago (and several times more because that very first time to completely comprehend and implement the strategies in my own online company.
It not just opened my eyes to funnels and how to develop them but likewise the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This trick alone is fundamental to producing the ideal kind of page, deal, and traffic that will lead to sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business advice. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re currently offering online (and even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can alter your entire company amazingly. That single word can function as bait.
No matter the industry you operate in, what you do, what products you provide, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this area since it was special in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to battle with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what ought to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thus causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will influence you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your business’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Basic methods that will work for any company design.
Build relationships and develop connection with your clients.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the info).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a service.
You’ll discover a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to include the concept into my own service.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and business. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets free of charge.