How To Make A Potato Gun Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to enhance your organization immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing principles to totally appreciate the book.

Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company immediately.

The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to completely appreciate it.

But in general, Dotcom Secrets is an important resource for anyone aiming to construct or grow an online business.

So if you’re all set to gain from among the masters of Sales Funn, make certain to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You might need to read it multiple times to fully understand it. Or merely make it your companion as you go about your online lifestyle service experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and brand-new online entrepreneurs.

The number of company books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online service only.

Do not be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to scale a service or start and follow tested ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.

Although, DotCom Secrets supplies smart insights and methods to:

Existing business owners: If you have not begun a company at all or have no business concept, the book may not pertain to you.

Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take steps that might challenge your concept of business, then you should use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been tested and proven to produce great outcomes, you don’t desire to fizzle out.

Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.

If you already have a company, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you must do to fail-proof your service, how to draw in consumers, and the secrets to significantly improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing service or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– because they complement each other and provide for starting and growing an effective organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to effectively structure your service. You get to discover how to provide your message and interact value in such a way that makes individuals wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and earn money to share messages that will alter somebody else’s life.

Both books are suggested to company owner who want to become more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you want your company. How does this understanding assist your consumers and customers?

This will help you to serve them better– instead of searching for out their pain points, how desperate they need solutions, and what they’re ready to pay.

In the secret formula, 4 simple concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your organization?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is essential when it pertains to constructing a sustainable service. , if there’s no worth, clients clients customers customers leaveCustomers

.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more customized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a successful company. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable worth adder drawn up.

The sales funnel is necessary and has changed the method entrepreneurs and services approach sales online.

It works because it takes into consideration the consumers’ behaviors– and moves them through the different actions of your value ladder until they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to determine or serve them. That’s why knowing how to specify your target market is necessary.

This secret lays out where your target audience (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous struggle for the majority of people. It’s probably the most overwhelming aspect of running a successful online organization.

Do you really understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.

He shows you the very best kind of traffic that you must take notice of and how it can change your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.

Make certain you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and positive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your e-mail list and release an effective item that individuals are prepared and ready to acquire right now.

In developing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these parts and their components, and recognize the best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 e-mail design templates that have helped him to transition into an Attractive Character and a popular internet marketer.

The Soap Opera Sequence works because it capitalizes on providing worth to your subscribers. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.

You wish to have the ability to lead ideal customers back to your offer. This may look easy but it’s effective nonetheless!

When you’re sending Seinfeld emails, Russell also offers great examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and methods for developing high-converting funnels are discussed in detail, in addition to and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. What an awful course to follow when developing a company!

The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless present for your business. Once you comprehend how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and execute the techniques in my own online company.

It not only opened my eyes to funnels and how to build them but also the seven stages that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.

This secret alone is basic to developing the ideal kind of page, deal, and traffic that will result in sales.

When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common service suggestions. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive purchasers for your services and items.

You can choose which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books offer millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, especially if you have an item you’re presently offering online (and even offline).

I imply if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a specific WORD can change your whole organization amazingly. That single word can act as bait.

Despite the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was distinct in its way. I had to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which suggests there’s no pushy or deception included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, helpful, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being a thought leader in your market.

Simple methods that will work for any business model.

Establish and build relationships connection with your customers.

Cons.

You may require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you execute the information).

The book is perfect for services that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.

You’ll come across a lot of aha minutes while going through the sections. More importantly, you’re guided on how to incorporate the idea into my own business.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<