Everyone welcome to the other Jakob Podcast this week I got pretty tired of Asking mark how is going so I’m not Gonna even let him talk right now I were Actually going to do just daily debates With each other Kika topic that is a Common question that we see in a Community and one of us is going to Prison for it and the other one’s going To try to destroy the other one and I Really like it because anyway I love Cutting him all the time so I think it’s Going great and if you enjoy these fall Nuts then please find the video that we Are posting on YouTube with this podcast It’s how you can search for Tory hacker Find a video and comment below to let us Know if you want to keep going with this Format or if you want us to go back to The old format of the podcast and today We are going to talk about how featured Snippets are changing the SEO game mark I’ll let you say hi anyway but I’m Looking forward to my it’s going to be Nice we don’t care Sorry alright so let’s talk about few Snippets here in January 2020 Google Changed the way few snippets work before You used to be able to have your Rankings for the fetus snippet if you Were number one and then you also had a Ranking in the search results which Meant you could get double traffic for This in January
Google has changed that they have moved That to become just one listing if you Get the fetus snippet you disappear from The organic listings below and that has Changed the SEO game way more than you May sing because before what you were Looking for is getting the highest Organic ranking plus getting the Featured snippet because you could get Traffic from both positions not anymore Now the video snippet is the position That gets the most traffic by far from All the ones that we’ve been getting but What is interesting is that the way You’re going to pick your keywords Massively changes based on our dynamic Because the featured snippet is not a Link building thing at all like a domain That has a lot of links has equal Chances to a domain that has very few Links to get the finished if at Google Is mostly looking for a specific format To pick the fitted snippet and so what That does is when you pick your keywords It’s actually changing the game because You don’t have to beat the top results Anymore because Google mostly peek at The video snippets from the top five Results so the game these days is Actually to try to make it to the top Five rankings for a given key World and after that it’s a pure on-page Game in fitting Google the exact format They’re looking for for the feature
Snippet that matches the most the pretty Primo logarithm do you have for these These days and so you’re able to Essentially get in the top five then I’ll do the like dr ninety sites with on Page and then you’re able to essentially Still the number one position without Ever matching the link metrics of the Top three you can just be in a top five We’ve been doing this a lot lately it’s Worked really well and this has allowed Us to outrank massive sites without ever Spending on link building it saves us a Lot of money a lot of time as well very Often going from five to one is a pretty Hard battle the hardest part of the Battle and you can skip it completely we Still you sniff it and that means that Spending more time on on-page and Getting the fittest ibid is almost more Important than link building once you Already get on the top half of first Page so that is basically my argument Mark you can go against it isn’t this Just over optimized keyword stuffing so I mean I decide I think it is at the Moment but I you know the way I’m Looking at it I was thinking about this And I was thinking you know the page you Want to do what’s working now do you Want to do what’s what kind of work Maybe in the future or something I think Right now The few snippets are it’s pretty trash
To work who picks them it’s pretty bad It feels like doing SEO in 1999 but and It will be refined in the future but the Thing is like google gives you a lot More get get out of jail free cards These days than they used to do in the Past and even if you like let’s say Optimizing for a lot of keywords in There which works really well if you Just think that’s it’s really easy to Just go tweak your page and get indexed In Google search console and come back You know because it’s just like the Walls on your page it’s not links or Anything like that how do you know so You say you have to get into like the Top 5 to get the feature snippet Like if you if you turn the gas off for Link building and all the stuff you need To stay in that top five how do you know Where you are in that top five without Or you don’t they like drop out so I Mean I’m there for it was pretty Dangerous if you like stop or slow down Link building and that In that sense because you just find Yourself like not with no features never And number seven one day yeah I I agree Can happen I think the best way to do That is to monito like the bottom of the Top five and see where the leaf metrics Out and try to make sure you match them If you want to stay in the long term but It’s like to be frank what I’ve seen is
Like we were getting the fittest Neighbors so we were top five we got the Fittest knee but and when we lost the Fittest impact we were like number Thirteen or something so it feels like Google is not refreshing your organic Rankings as long as they keep you in the Fittest impact position and then they Refresh it as soon as they pick another Feature snippet they recalculated and it Goes that way so the way it works right Nice is very basic and and surprisingly They seek and and then they recalculate That so actually as long as you’re able To hold your fist if it is okay if Someone’s fighting for the physics knee But yes they will recalculate your Position especially if you’re bouncing Between you and someone else you know I Still think there’s a lot of you know it Feels like that’s not really a kind of Scientific consensus on the matter that That seems quite open to interpretation The obviously I think it’s like the I Challenge you to find a guide that Explains exactly how 50 synthesis done We actually did a data study on few Snippets and what we found is that our Google is looking for like a type of Sentence preposition so it’s like pretty Like what where how etc and you cannot Have like a sentence structure that They’re looking for and then they’re Looking for the key words inside the
Sentence and also the bolded cues so Like whatever let’s say you type your Query I don’t know like best aquarium For goldfish and then maybe you get you Know like a chrome you get recipient and You get like a bunch of synonyms if you Had these walls in your feature snippet Bait which is what you use to get your Features needed then you will tend to Pick it up basically you mentioned those Stopping other core activities to do This like how realistic is that I didn’t Say stuff I say it’s more valuable than Doing lean building yeah so so that Would imply that there’s a point when You have to make a decision I’m gonna I’m going to turn the dial down in link Building turn the dial up in yes betting Time on features niphas which makes Sense but You know you start reading quite a fine Line there I mean the thing is like it’s Like when you when you start eating you Don’t stop drinking right so it’s kind Of the same thing it’s like it’s like You you can have a balance in the way You you handle things but if I yeah That’s my point though it’s just it’s Not like I’m not necessarily saying you I don’t think you should be dialing down Link-building I think this is just Something extra you need to do you need To find more time more resource more People to assured in an ideal world with
Like you know a lot of people who are Listening to like one and then zyk Cetera and I think I think the main Thing about this is that when you pick Your keywords you don’t need to be like How do I beat number one because it’s Not necessary anymore and actually it’s A massive opportunity for smaller sites Because the cargo is a very heavily Favors high domain authority sites etc And I’m using that mechanic you can Actually just take these keywords that You will have no chance of taking Because of that mechanic and you just Need to be in the middle of page one to Have a shot at actually getting the most Traffic for a given keyword and I think That changes everything for site Builders in my opinion even if like sure You need about it’s a balancing act Obviously like if you are if it’s a very Competitive query and everyone’s Building things and you’re not as soon As use the finished niche you’re gonna Drop on page to something and it’s very Likely to happen and also Google will Change these things pretty quickly at This point is fittest impact is still And you make any case at Google and so We should expect it to be both fast and What’s working now and the Premio way It’s working right now it’s probably not The way is going to work this is the This is I think the danger though you
Know you stop everything in your Business and you get everyone doing your Feature significant and then next Tuesday it’s it’s likely to change I Know you can say that for anything and In Google but like really spidey senses Tingling on this like it’s not Sustainable the way like it literally is Just keyword stuffing in it really Depends on how you do that at the time We’re recording this imagine if you can 5 X 2 revenue by taking 50 snippets and It only lasts six months I know it takes You six months to just get back to a Baseline novel to just recover from Spending it’s probably stay off the Money like I’m not saying I’m not saying Don’t do this I’m just saying find extra Resource to do this while still doing The content and links like stuff you Need to do to maintain your rankings Anyway there’s a there’s a balancing act Here but it’s a much more important Thing that most people pay attention to Right now and also they don’t understand The dynamic of you don’t need to be top Of the page yeah when you pick your Keywords and that changes everything you Open so much so many more rises in terms Of the keywords you can rank for it’s Crazy and that changes keyword research In such a deep level that people really Haven’t understood yet I mean it’s worth Pointing out that when you’re doing
Keyword research for for a keyword it May be a while before you start ranking For it so don’t necessarily bank on yeah This dynamic being the same it was January it was introduced and the Dynamic will work the same there’s the Way you get a fish asleep at night no I Mean like top five being Auto featured Snippet because if that happens and People are always you can be competing For top five and then once they get There doing the over optimization for Featured snippet which is abandoning for Google and it so therefore doesn’t argue There is right there is an argument to Say like play the game the way that you Can play and then just fix it after Because it’s like if you can really Increase your revenue by a lot and I’m Willing to lose some time after that and Just have the money in the bank and then Do something else as the money you know So that’s basically for the argument any Final words no all right well if you Enjoy this format of podcast that is Shortened to the point where we just Fight with each other please give us a Thumb up on YouTube go and subscribe on The all the podcasts on your platforms Choppers are coming on youtube if you Want us to continue with this format I Will see you tomorrow with another Episode right [Music]