Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to totally value it.
But in general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
So if you’re prepared to learn from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it multiple times to fully comprehend it. Or simply make it your companion as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and sophisticated online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service only.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale a service and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you haven’t begun a company at all or have no service concept, the book may not be relevant to you.
Product owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your concept of business, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and secrets that have actually been tested and proven to produce excellent outcomes.
Whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful business.
If you currently have a company, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you need to do to fail-proof your business, how to draw in customers, and the tricks to considerably improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– since they complement each other and provide for beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your business. You get to discover how to deliver your message and communicate worth in a manner that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their markets. Business owners who are developed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding assist your customers and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 basic questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it comes to building a sustainable organization. If there’s no worth, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise provide your clients with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you already know about growing a profitable business. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is important and has actually changed the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder up until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret lays out where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for most people. It’s perhaps the most challenging aspect of running an effective online service.
Do you truly understand how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.
He reveals you the very best kind of traffic that you need to take note of and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it indicates you can add more certified consumers to your e-mail list and release a successful item that individuals are prepared and all set to acquire right away.
In developing that appealing character, Russell Brunson specifies the three components you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their elements, and identify the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have helped him to shift into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your subscribers. This ‘worth’ combined with an irresistible open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look simple however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell also supplies good examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re struggling to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a business, what a terrible path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your company. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely understand and execute the strategies in my own online organization.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the right type of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to totally comprehend when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company guidance. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re presently offering online (or even offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can change your whole business magically. That single word can serve as bait.
No matter the market you run in, what you do, what items you offer, or business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this section since it was unique in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Basic methods that will work for any service design.
Establish and construct relationships relationship with your consumers.
You may require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the information).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a business.
You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re guided on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly suggest that you get a copy of DotCom Secrets for FREE.