Welcome to this podcast episode where We’re going to be talking about how to Handle starting a new website on Different budgets and you might have Given different advice over time because We were casually talking about these but Really depending on your financial Situation and how much you’re able to Put into your project your decisions Will change massively both on the Strategic level but also on the tool Setup level hiring Outsourcing Etc so in This episode we are going to be Dedicating some time to talk about what Each project here should be doing either You’re starting with zero dollar budget Or more than a hundred thousand dollar Budget we are going to be covering that So let’s get started Everyone welcome to the Atari hiker Podcast today we are going to be talking About a topic that is interesting to a Lot of people not just beginners and That is When I start a new website how do I Allocate my budget like what do I put The money for all the content what do I Put the money for the link building Where do I put the money for the tools What tools do I get Etc and I think that Is something that has been confusing a Lot of people because you know when we Are talking usually more casually about That topic on the podcast on the video.
Or anywhere you might have consumed Content from us and from other people That people kind of have their go-to Setup but it really depends on their Financial situation and the budget they Have allocated to the project they’re Doing and like some like if I was really Really struck for money I would make Different decisions use different tools Than if I had a big budget for something And so we’re going to be trying to Address all these different use cases in This podcast and I think that’s going to Be interesting because then whether you Are someone that has lots of resources Or someone that really doesn’t have a Lot of resources to start a project you Can just pick this section where we’re Gonna talk about that and then you can Pretty much copy that setup and Understand why we are making these Recommendations because we’re going to Be breaking that down so uh before we Actually join in before we actually Bring my welcome to the podcast because Like he’s already smiling I can see uh It’s I just want to thank everyone who Joined doing the auto hacker Pro launch I know there was a lot of promotion Going on I someone told me that on Twitter the truth is we have tested These things and we do marketing and we Tell these things and we see what works Best for our launches and we do what
Works best and so when we a B test these Things uh quite often the heavier Promotion tends to win at the test and That’s why you’ve seen that it is over Now a lot of good members like a lot of Good stuff is happening uh on both the Pro and the Platinum Community uh the Platinum is new it’s been fun I will Probably talk about that later but for Now Mark how’s it going it’s going good Thanks I just got back from a long trip To Chiang Mai and to Bangkok and just Before that I was in Brighton and Brighton SEO Um as in I was just at home dcdkk Conference in in Thailand which is Fantastic so to everyone I met at all Those conferences and all the various Meetups and masterminds and events and Part parties are around them it was it Was great to meet everyone and yeah it’s Like it it’s really cool just to meet People face to face who you know like Our stuff and it’s always a bit weird When people come up and like hey Mark I’ve listened to all 296 episodes Already I feel like I really know you Here like who are you oh yeah I don’t Have a question yeah if someone has Listened to all the podcast episodes do You think that they have heard more of You than your parents have Um no I was always a kid that was like When are we there yet how does this work
Why do we do this like so how many Episodes until we cross that point Well I don’t know we’re coming out for The big 300 I think this year yes uh Which is which is a milestone in itself But I don’t know it would it would Really have a thousand plus oh yeah Probably more than that All right I think that’s just an Interesting question sometimes uh to to Wonder who heard more about you anyway That’s not what people are here for People are here for to basically know How we would start a new project start a New website with different budgets and I Think the one we’re going to start with Is the one that actually like there’s Quite a few people who listen to us that Have no budget like they’re just you Know times are hard right there’s all These inflation stuff there’s all of That it’s quite hard to put some money Aside for uh non-essential things Essentially because when that when you Have a business that doesn’t make you Money it’s I would call it non-essential At that point uh and uh and yeah a lot Of people want to get started but really It’s it’s going to be hard to squeeze Some dog like to squeeze the budget for This so Um well let’s talk about these people First I mean the thing is like you know It’s not really possible to do it with
Zero zero yeah that’s what I was gonna Say so we’re gonna talk to like you know You’ve managed the lowest amount you can A few dollars what’s the minimum amount Of money you can spend Uh and still actually you know have a Site I took a note for this though I Think um I think you can start kind of Like an online business with zero dollar Uh it’s not a website though I don’t Think you cannot build a website but I Think you know if you’re really like a Topic expert and you know your topic and You can uh shoot videos with your phone I think you can start building a social Profile uh I think if you do like short Videos for example like you do short Videos that go on Instagram that go on Tick Tock and go on YouTube shots you Can start building an audience like you Can and then you can start being Sponsored you could you could start Making some money somewhere it’s hard to It’s kind of a different path Um but it’s it is possible uh to start a Business that way if you have absolutely No money but you need some expertise I Think if you have no expertise no access To things and you can and like no value To add then I don’t think you can but if You have the value to add but no budget I think that’s that’s what I would start If you’re really at zero but if you want To start a website that’s pretty much
What we’re gonna talk about now Basically uh do you want to start or Should I start uh you go for it yeah Yeah so I think the first thing to think About when you are on really really low Budget is the strategy right the top Level how do I actually make this happen And and I think Niche selection is going To be one right you want to go for a Really small Niche I think because Um you know it’s like the way I’m Looking at it now like people talking About topical Authority and like having You know covering your Niche Etc if you Pick a small Niche you don’t need that Many pages to cover your Niche if you Pick a big Niche you need lots of pages And think of Google like they give you a Completion rate like you know when you Play a game on like a console or Something or a PC game they tell you oh You completed the game at 72 or Something like this well that’s pretty Much the same for a website you want That completion rate to be as high as Possible so that Google takes you Seriously and for it to be as high as Possible while you like essentially Can’t have any help you’re alone like You can’t pay anyone I you need to pick A really small Niche so my my Recommendation is that because you won’t Be able to create lots of pages and you Want the high completion rate you want
To pick a smallish and you I would Actually probably focus on an affiliate Mainly site over ads because if you Wanted to make money with us you tend to Need lots of traffic you tend to need Lots of content and it’s going to be Difficult to to get to that point in a Short amount of time whereas if you were Ranking for a few gcf8 kilos you could Do that so I would start a site that is Focused on the specific uh product Category slash even single like single Product or like really something uh Really Niche so for example like I put An example I put like pizza ovens for Example like I would literally make a Site just about that just about make Your pizzas at home yourself basically Something like really really small and Then the idea is like make some dollars And either you can expand your site or You can sell it or you can maintain it And install another project or something Like that that has a bigger scope once You have the dollars but other than that It’s like it’s gonna be difficult Otherwise so I think that decision like Really picking that thing where as a Single person you can essentially get The high completion rate of talking About your topic is going to be be Crucial if you are going to be running On low budget more important than which Hosting you’re picking Etc and I think
As well with that you know the the Narrower you go okay the lower the Ceiling is but yeah the more the less Competition there is and the more likely It is that you’re going to be the person That can dominate there even with Yourself little experience and that’s Really what you want you want your first Attempt your first go to be a success so That you build that momentum and can Generate that income and can go on and Do bigger and better things Yeah I wrote like make an Overkill Micro Niche site basically yeah that’s that’s Pretty much the idea if I was in this Situation that’s what I would do Actually I would like become an expert In a new start nobody bothered being an Expert at Um and then and then your chances of Success are high and it’s still doable As a single person so that’s pretty much The strategy part like anything you want To add then we can talk about tools Etc No let’s just jump into the tools and And this is I think really where you you Have to spend some money if you’re on a You know zero or close to zero dollar Um budget there’s there’s certain Unavoidable things such as a domain and Hosting Um and I see here you’ve you’ve written Some very Blasphemous words you want to Explain yourself here like yeah
Absolutely uh actually yeah so I mean I Was looking for like the absolute Cheapest right and it’s like uh side Speed school but when you’re at that Level of bootstrapping it doesn’t really Matter that much like what’s gonna Matter is like how well your content is Put together together and a few good Links you’re going to get to your site And so Bluehost was the cheapest so it Was 35 dollars for a whole first year But then you know basically the way These cheap hostings get you is like the First test trip uh and then the renewal Is much more expensive so the renewal Was 120. Um so the idea is like uh I I actually Wrote Bluehost because it’s the cheapest But my favorite is actually siteground Which is going to be coming at about 40 Dollars uh per year I think so like five Bucks more but they have a good caching Plugin so you get a bit better side Speed uh still not amazing like they Still put lots of sites on the same Servers Etc like it’s a cheap hosting Right Um but uh but yeah so the idea would Probably be if you if you still didn’t Make much money by your by the end of Your first year but ideally you make Money by your first year and you don’t Really care about the renewal that much Um if you don’t you can ping pong
Between these two actually so you can do Your first one host and they have free Transfers so you just go by siteground And you just ask them for transfer they Transfer from Bluehost and yeah after You transfer back Etc so you could Really like essentially like play on These first years you really do have to Set yourself a reminder though because I’m not 100 yeah They may do a little bit early and yeah It’s got to be a bit bit careful with That but you know if we’re really Looking for like the best bang for your Buck Yeah it’s high speed is is not it’s not The biggest concern at this point and You won’t have great uh Great Performances for as little money as this You know it’s just not happening so it’s Good enough so you can rank so is that 35 including a domain or is it including A domain yeah wow that’s pretty good Actually that’s pretty good so it’s like Yeah it’s like okay I I would do that if I really have zero money I would do that Then um for Q you need some tools for Like Q researching building Etc like in An SEO tool basically uh we always talk About ahrefs but it’s by far the most Expensive tool these days uh and again If I was strapped for cash I would Probably not go for that because it’s Just too much money or even at 99 bucks
Like you have some limited functions Etc So uh I checked and Uber suggest is Still by far the best bank for your buck It’s 12 bucks per month you can even buy The lifetime for 120 if you have a Little a little bit of cash on the side So it’s quite nice Um if you’re really struck for cash Literally just by the 12 bucks per month Like you don’t even need to maintain That subscription probably you can Extract a lot of data in two or three Months and then uh and then cut that Subscription and then that’s that’s Where I would go basically but what Uber Suggests has that makes it good enough Enough is you can put a URL of a website And you can see what keywords they rank For what pages Drive the most traffic Etc which is plenty to do keyword Research from like you could find decent Keywords from that the data is not as Good as something like ahrefs uh it’s Not going to be as accurate Etc but You can build a site that does okay and You can probably find decent keywords You know for a fraction of the price Here same with the link data like you Know it’s probably like 60 I haven’t Checked I can’t remember but like it’s Maybe 60 or 70 of what ahabs gives you But again for a fraction of the price so You can find size to outreach too you Can see the links that the best things
That point to a given competitors page Etc and if you add up all of that Together it’s enough data that you can Realistically achieve success at a much Lower price than a tool like ahrefs um And so I think that does the job And for teams and you know all of that I Put the free version of generate plus Plus generate blocks so you get like you Know you kind of offset the cheap Hosting here because the the theme is Like very light and uh it’s it’s kind of Like the best you can get for site speed While still like General blocks is still Nice to build Pages the free version is Quite generous to be honest it replaces A page builder and still like you can Build like complex layouts Etc the free Version of generate press on the other Hand is a little bit more constraining Like you can’t fully customize your Header Etc so you’re still going to have A bit of that generic side look you know Um so it’s like yeah it’s it’s going to Be the limitation I think you can take a Free trial on canva as well to like make Your logo Um and that’s where we go probably uh I Would look for like free logo Um vectors or something and try to edit It or something like that but like I Would go for something really cheap but The first version of authority hacker Our logo was literally a uh
We got off of of Shutterstock so it was It was a paid one at the time maybe or Something no it was Shutterstock but you You can buy you know one-off Um Vector images and then we literally Use that and some text and that was Authority hacker that was all I would um I would pay for what months of canva if You really have to do some design Because they have a built-in stock photo And stock vectors in there now and Built-in logo Builder Etc so I think It’s 10 bucks and then it’s like if you Really want to like customize your site And you can afford the 10 bucks then That’s probably the best 10 bucks you Can spend for design Um so because then you can also download As many you can make custom images for Your posts Etc like make a bunch okay Let’s say you know the way we build Sizes we plan the first like 100 pages So let’s say you have that five bucks on Canva you prepare all your featured Images for the posts that are coming Etc Uh and so you download all of these on That five bucks and then even if they’re Not written when you get to post post Them you have the image ready for Example you can really squeeze that Basically I also wrote a bunch of Productivity tools so uh you you’re Gonna need to keep yourself organized Like you need a to-do system you need to
Document Stuff Etc so I put Asana as a Free task has a free plan for like That’s the two we use still but we use The paid version but there’s a free plan For like three projects or something Which is good enough to get started uh And I put the free notion plan as well So you can you know if you want to write Sops if you want to document things if You want to take notes about your Competitors Etc it’s a good place to go And I guess you put Google workspace at Six bucks per month this is a kind of Optional one right so if you’re going to Be doing any kind of Outreach it’s just So much easier so much easier if you Have a like Gmail for your domain Because so it’s Google Google workspace Used to be called G Suite it’s about six Bucks a month it allows you to connect Automatically or very easily into Certain tools like the free Hunter Outreach tool uh so if you are doing Link building highly highly recommend Doing this if you’re if that’s still too Much money most hosting plans or many Hosting plans actually offer like a free Email thing and you can set it up in you Know Outlook or mail or one of these Programs and uh it’s it’s free but just Know that you’re probably going to end Up switching to Google workspace Um later anyway yeah yeah so this one is Not too bad especially if the other
Productivity tools are free like Asana You can literally run it for free when You’re on one Army which is nice and I Think that when it comes to you know Zero budget or low budget sites I mean You’re obviously going to be doing a lot Of the work yourself right yeah as you Have more money to spend on things you You know spend money to save time but You don’t have any money so you’ve got To invest a lot of time and the two Biggest areas where you’d be spending That time are on initially certainly Writing content creating content and Building links and really you’ve no Other option you’re going to be writing All of the content yourself Um so you’re probably not going to be Competing on volume with you know sites That have yeah budgets and 10 writers or Whatever but that’s fine uh especially If you’re going for you know this Micro Niche or like a smaller kind of Market Segment Um that that there’s perhaps less Competition in then you still can do can Do a good job there and you usually Don’t need that much content to you know Have enough kind of relevancy and volume And cross that threshold where Google Sees you as kind of like a legitimate Site and can start throwing some traffic To towards you it also means that you Really get to understand the content
Creation process if you’ve never done it Before and you just hire a bunch of Writers often you’ll get not such good Content and because you don’t know the Ins and outs of actually writing it Yourself it’s quite hard to give Feedback sometimes and to manage writers If you if you don’t know what that that Job really is and that’s especially true On kind of when it comes to research and Structuring and outlining and the whole Sort of search intents that side of Stuff As well when it comes to link building Again you’re going to be doing all this Yourself there are fortunately quite a Few easy cheap well free ways to to do It I would get started really early on With Harrow so if you go to Helperreporter.com I think it is or.net Um they’ll send you an email three times A day with questions from various Journalists and you can just respond to The ones that you think you can answer That are relevant to your business or to Just online businesses in general There’s there’s usually quite a few that You know any business or any online Business can can answer uh so I would Get going with that it’s free I would also uh start doing some kind of Higher quality Outreach this is where I’m having a look for good guest posting Opportunities good sites that I can do
Maybe some link exchanges with although If you’re a brand new site they’re Probably not going to want to do that Because you don’t have too much value But just any site that I can establish a Relationship with Um and then I’m going to write something You know quite targeted quite Specialized to them to try and do Something with them basically and you Don’t this doesn’t cost you anything you Use your free email or your Google Workspace tool to to do this if you do Want to take things a little a step Further and do some more sort of process Systematized Outreach then you can use The hunter.io has a free Outreach tool Which you can use it does like automated Follow-ups you can import lists and it Works with templates and it’s kind of Like a mail merge thing your bottleneck With no budget is going to be finding Emails for Um for all the sites you want to Outreach to however we do have a podcast I think it was episode 140 so it’s quite A few years ago uh where we talk about How to find contacts emails so it’ll be A bit more manual work you’ll have to do And I believe Hunter also has a free Um limit I think you get 25 yeah per Month or something it’s not a lot but so It’s not much but if you’re doing kind Of higher end like more quality rather
Than quantity Outreach it’s a it’s a Good place to start and it’s it’s not Going to cost you anything Yeah I mean I think I think that’s kind Of the the thing uh with the strategy That people need to understand is like It’s really about picking that Micro Niche nobody ever bothered making a good Cider bar and making it better than Everyone else uh both are in terms of Link building in terms of content Because you can compete on quantity Anyway but I think if you really get Into an issue you can it’s not hard to Compete on quality in these Micron Issues because most of the content is Pretty crap uh and so yeah that’s pretty Much the approach and use all these kind Of like free tiers of all these tools Like as I said like you know Asana Notion Um Hunter Harrow is free as well Etc and Just like all the first years of Hosting Etc and add all these up to make it a Lot cheaper than it would be otherwise And uh essentially put something decent Together and make some money and then Not worry about starting to upgrade These things and I guess do you have Anything else to say about the zero Budget No let’s move on to the thousand dollar Budget Yeah so this one is interesting one
Thousand dollars like it’s still not Enough to hire help like you’re still Gonna be a one-man Army Um but it’s enough to hire software help And we’re gonna talk about that uh Especially as we get to the content part Um but like you can improve your Productivity significantly by improving The tools you’re gonna use and making a Bigger stack of Technology uh behind you And that’s really what this theory is Going to be about and what’s interesting Is so we’re going to talk about for Example AI writers here like you know You can access something like Jasper or Something like that and you and it’s Like well you should not automate all Your content price the general General Generate button it can help you output Content faster and that actually affects Your strategy because if you’re able to Output A lot more content be using these kind Of tools you’ll also be able to go for Ads monetization like it’s something That opens up because you you’ll be able To probably output like you know it’s it If you have access to AI tools It’s kind of like easier to make Average quality articles in volume Versus in the previous strategy you Don’t have access to these tools because You don’t have the budget so it’s kind Of better to fight on quality because
These tools can touch it so it’s like I Think I think here you can go for both So it opens up your strategy and Therefore opens up Niche opportunities Which is uh which is an interesting Point I think that’s that’s kind of what This theory is about it’s about using The tools so the difference is in terms Of uh sorry before we do that do you Have anything else you want to add on The strategy level for this uh no Okay so uh the site setup uh I will Actually still keep my cheap hosting and So it’s going to be controversial Because like oh yeah one thousand dollar You could buy a better hosting Etc but Really site speed is not as much about Hosting these days I used to be before Because Um there’s all these caching layers with Cdns that cache pretty much everything For you at this point and I’d rather add Have a sheet hosting and then have a Premium CDN that essentially does the Last layer between the user and the Website because our servers these days Our sites are so cached that they don’t Really serve the site to the users like About five percent of traffic ever hits The track the server you know uh 95 is Stays on cloudflare or stays on the we Use Bunny and that’s what I would Recommend I would use cloudflare APO so Cloudflare IPO allows you to Cache your
HTML on cloudflare servers it costs five Dollars per month you install the WordPress plugin of cloudflare you Tickerbox and now Cloud first is going To start caching your ice cream email so Like you know the text and the Structural Pages Etc on their servers And yeah about 70 to 80 of the time your HTML is going to be served by cloudflare And your server will never have heard of That visit that hit your website um and So that that’s really fast like we use That on a Toyota hacker right now for Example like that’s really really fast And then I would add another layer of Caching I would add bunnycdn with uh They have a new uh cache like SSD Replication so let’s get a little bit Technical here a CDN is a server that Essentially hosts your files closer Geographically to your visitors so that Let’s say I want to load an image on Your site instead of like loading it on The server in New York when I’m in Bangkok it has you know a server in Singapore and just close it from there And it’s closer and faster basically the Problem we see the end is they expire Right so if the image hasn’t been called From uh the Singapore server for like 48 Hours they remove that file from the Server But now the CDN Services have a Replication system that has extra
Servers that in this case will keep uh The files the image file forever and if The CDN expires it just grabs it from That server that’s just next to it right And so it allows it to essentially have Permanent cdns that makes it more Consistent in terms of speed than it Used to be historically and so services Like I know I lost you Mark I’m sorry Um but services like Bernie have that And it’s very cheap right you pay around Half a dollar per month per GB store and Like for a small site that we have we Use about like 1GB to 2GB so we’re Talking like about 0.5 to 1 dollar Budget per month for the replication and For the CDN maybe two or three bucks Right so we’re talking like three or Four bucks per month with a service like Bunny to Cache your JavaScript files Your CSS files and your image files Um and so essentially if you have that And you have the HTML on cloudflare you For like a few bucks per month you can Get all your files like we go on the Edge and even if you have a sheet Hosting behind you so it’s still going To be pretty fast so that’s what I would Recommend because it’s cheaper than Upgrading your hosting it’s better if It’s only a couple bucks a month would You not be inclined to put it in the Like zero dollar strategy well zero Dollars like you know there’s a free
Tier CDN on uh on all these cheap Hostings anyway so I would just use that Especially if you’re starting you have No traffic like if you’re really really Low budget do that then sure upgrade to That if you want we’re talking like Less than 10 bucks a month if you don’t Add the image Optimizer option the image Optimizer you know it resizes the image Based on the size of your device so you Know we are working on like 5K screens With Mark we have huge YouTube screens If I load the page on that on that Screen I want the largest possible image So that it doesn’t look pixelated but if I load it on my tiny iPhone then I don’t Need the image to be as big so the Service which resizes it it’s a smaller Size file and therefore the the page Looks faster on these devices that Service is a bit expensive with burning Because 9.95 a month so you can add that On top uh you don’t have to but uh it’s It’s up to what you’re comfortable Spending basically but I would rather do That than I would do that then I would Upgrade the hosting than the other way Around because that’s the the thing that Most users see most of the time the Hosting tends to limit you more if You’re working like if you’re working on Uh your databases Etc and uh and the Resources you have behind that but Otherwise I would prefer having better
Caching Um so that’s the that’s that’s the Hosting part Uh if you have the budget if you have One key budget I would get ahrefs as Well I would get better data it’s just Better tools really I think this is the Big difference here you know you know Okay there’s a few tools here and there But that is the it’s going to cost you a Lot of money to to have your ahrefs even For a few months you know you’re Spending minimum 100 bucks a month like Two months probably 200 bucks so it’s It’s take it’s taking you know 20 40 of The the budget in total here but it Makes quite a big difference in terms of The data the quality of the data you get And really what you can do with it in The research and that’s that’s really Important to get that right I think yeah Like you know this size the success of These low budget sites is really about Decision making like it’s decision Making and quality of execution that’s Really the two things that will uh make Or break your site uh so I think even if It’s like 20 better decisions it’s Probably worth it because the chat it Increases your chances of success Significantly higher because it’s it’s Really what these projects are about I Would also upgrade to generate price Premium so that you can make your site a
Bit more branded I think it’s 49 bucks Or something for the for one year I will Still keep the free generate blocks Because it’s good enough uh so I Wouldn’t pay for that but I would do That and maybe I would use Fiverr for my Logo and branding so that I can get an Actual chip designer to do that uh and Then you can upgrade the feel of yours With these two things you can upgrade The fill of your site significantly over The pre the previous tier without a Massive budget basically so you’re Talking like like a hundred bucks budget Maybe for for Branding something like That which is not too bad Etc and on top Of that I’ve added Again you can’t hire help to write it’s Just like you’re not gonna get much for Whatever is left after you upgrade these Tools Um so what you can do is you can upgrade Your content tools so so if you want to Write content yourself grammarly premium Really helpful to like make your content More readable more interesting Um yeah it’s just it’s really useful uh I put Jasper boss mode so you can if You’re going for like high volume of Content outside Then again I would not just have you Generate my content but I would use it As my text editor and then I would write And I would have it help me like you
Know you press this shortcut I think It’s a common you or something and I Just finish your sentences or helps you Like outline if you get good at it it Can really probably 2x your outputs uh If you really really get into it so I Would definitely consider that Um I put surface here 49 a month it’s Quite interesting because Jasper Um so the 49 dollars per month tier for Surfer only has 10 content editors you Know that tell you what keywords to add Etc but they have 20 audits in there so You can kind of like hack it because you Could publish your content and it will Tell you what to change and the keywords You need to add to it after it’s Published when you audit your page so You kind of you can still kind of like Make one page one page optimized per day We server just playing with both tools Rather than one but then you spend less Money as well because you still need to Be budget conscious at least yeah I Think Um so yeah if you’re going for the ad Site I will try to do like one article Per day with Jasper and optimize it with Sofa I considered using phrase.io Because it’s both the AI writer and the Optimizing tool it’s kind of like tier 2 For Boost and and if you add like enough Characters Etc is about the same price I Would rather do that uh do the Jasper
Boss mode and surface here and you’ll be Around the same price anyway so I would Probably do this Um and yeah that’s the tools you can use And if you want to build on that site I Think yeah just aim for like one article Post it per day optimize with server uh And uh and maybe you can go for free Grammar if you’re using Jasper because It’s already writing pretty the the Mastery of English of Jasper is pretty Good the fact checking is terrible and Needs to be done but um but like the you Don’t necessarily need premium if you’re Using Jasper because the style is going To be decent just to add to this as well That if you’re an authority hacker Member if you have Tas or H Pro remember We have a discount section if you log in And go to the just The top and many of these tools we’ve Negotiated sometimes exclusive discounts For for our members so you you can save Even more money if you’re if you’re Already a member yeah Yeah so that’s pretty much what I would Do I try to like you know compare to the Previous tier you’re still in one Army But you’re like you kind of have like a Mech you know you just like you upgrade It uh and your site is is definitely Gonna feel nicer because of The Branding Effort and it’s gonna feel uh much Smoother to navigate because of the
Extra caching basically Um so yeah I think that’s what you get For 1K no no extra help yet uh and don’t I I wouldn’t try I think a lot of people Have this low budget and try to like Hire help but You’re gonna get like a few articles and And honestly it’s not gonna change very Much are you going to get like a couple Of links from a service or something and Again It’s not going to make or break you’ll Say at this point you need to still do Everything Um yeah No I think it’s only when you start Moving up to sort of like starting out With a 10K budget that then that opens The doors to start to to hire hire People specifically and even then it’s Not that crazy like it’s like you can’t Do everything you want uh like uh Because content still adds up to be Quite expensive yeah so you can kind of Think of this like you know if you are Starting just with like 10K cash sitting On your desk most people aren’t Necessarily doing that but you can you Can maybe think of uh you know the site Starts to make a bit of money or you Know you have another job and you can uh Portion like you know a bit money a few Hundred bucks a grand or something a Month to to it to get going
Um so all of those approaches work work With this but but generally you’re going To be hiring writers and maybe maybe Um some help with with link building but Probably just focusing the content Because that’s what’s going to take most Of your time Yeah uh so should we jump to the 10K Yeah let’s do it okay so so the 10K is When you can really start opening up Your Niche a little bit more I think you Don’t need to be that micro microniche I Still wouldn’t go for a big Niche back 10K I’m not starting to find inside you Know like uh I don’t think uh oh like a WordPress site for example like if you Check the WordPress which is extremely Competitive Um yeah I wouldn’t do that but like you Know you can go a little bit broader Especially if you’re going for like Um an ad site then then you can go quite Broad like you can do like a home and Garden and just go for like low Competition keywords Etc you can do that Um But uh but I tend to prefer small issues Personally but if you’re doing ads then You can go a bit bigger uh Outsourcing Starts becoming something and I think um So I think it’s like this that debate of Like okay what’s the goal of that 10K is The goal that 10K to be break even so Now the site pays for it bills which I
Think for most people that would be or Like will you be able to top up more Because if you if you really need to hit Break even with 10K you still need to be Quite budget conscious like you need to Be quite careful and still Um like to get a site to be completely Break even knowing that it’s not going To cost you a dollar and then you can Grow it for free basically uh with just 10K um I would still do a lot of stuff Myself Um I would get help but I you know I’d Be very very careful of what I put my Money uh and if you can top up more then That’s when you can start trading time Like you can get time back in exchange For money basically and so like you need To be a bit careful on that it’s still Not a huge budget it’s an acceptable Budget and you can definitely start a Site that does well with 10K Um but you need to not put your money Like everywhere I need to be very Careful I don’t know what you think About that but yeah yeah so I mean I Just want to sort of like look at the Tools you’re going to use Um differently and there’s not that many I mean most of what we talked about yeah We want 1K budget is is the same you’ve Put cloudways as like the hosting and The yeah Honestly you you could also think about
Doing that even earlier Um you know if you’re sort of like a 2K Or something yeah yeah 1K before yeah Um and then what’s rocket.net by the way Okay rocket.net is uh it’s kind of like A new hosting company and they kind of Have an interesting angle so basically You know how I talk like a cloudflare Clashes your API your HTML so Etc well Basically rocket.net does all of that Stuff does and gives you access to the Enterprise level of cloudflare which Normally costs 200 per month so it’s a Better network of servers basically it Basically does all this stuff that I Said with bunny Etc and and cloudflare Uh just on on an even higher tier and They don’t necessarily offer you like Great hosting but they are hosting Companies that focuses on offering you Top tier Edge caching basically and it’s Not too expensive Um so I think if like if you if you Especially if you’re studying your site You don’t have lots of traffic initially Etc and you have a bit of budget like if I check the pricing Starts at 30 dollars per month for 250 000 visits per month so it’s like it’s a Great place to start a site and uh and You will get like a really fast hosting And you don’t have to worry about the Tech setup basically it’s kind of like Done for you as a hosting company unlike
What I’ve talked about before where you Kind of need to understand what I was Talking about Etc and if you want to Jump to a million of these per month It’s like it’s 60 bucks Etc so I don’t Think it’s too expensive I think I think It’s it’s fair value considering you’re Not paying for extra services on top Etc You know Um so yeah that’s how I put it in there Like if I it’s like now we’re set up on Cloudways personally and it’s good Enough and with the setup we have Honestly there’s no need to change but If I was starting a new site I would Strongly consider this option So I think the biggest area here where You you start to see a change from one Kid to 10K is on is on content and Outsourcing content and and generally That’s something we would we would look At at this this kind of range the way We’d approach it I think is Um to either look for writers who are You know already writing for people in Your field so maybe they have their own Blog that’s sort of not that successful Or their writers on kind of industry Blood they’re well known they have a Reputation in the space you can kind of Approach them directly or you can go to Problogger uh problogger.com jobs 160 Dollars for a premium job ad and if you Write it well you usually get you know
100 plus applicants to there and there’s Usually one or two in there who are Really good Costs for hiring a writer very massively Depending on on the niche you can budget Around about six cents per word on Average but honestly there are huge Variations if you’re in internet Marketing you’ll probably pay quite a Bit more or you know anything technical Like law or medical or anything like That but six cents a word for is is the Average I would say Um so if you break that down eight Thousand dollars gets you about a Hundred and thirty thousand words which Is you know depending on article length Anywhere from sort of like well 50 to 130 articles which is like it’s a decent Starting point yeah yeah it’s not like The it’s not kind of your your finished Site on on that there’s still going to Be a lot more to to go Um but once you start to have that Quantity of content Um certainly near a hundred then uh Generally speaking you you start to see Some some results from there and once You do you can obviously like feedback The profits you make into going faster And hiring hiring more writers or Getting paying your existing ones to to Get more content now just because you Hire a writer it doesn’t mean it’s like
Oh okay they do everything they need to Do done publish no you still need to Spend quite a bit of time editing Proofreading being the the content Manager ensuring that it’s going in the Right direction it’s structured Correctly it matches search intent so uh What Google is displaying on page one Like the types of Articles the structure Of Articles yours is broadly similar to That and not totally out of left field So that is something you’re still going To want to do I think it’s important to Do that especially in the early stages To establish the the kind of quality bar For for what you’re looking for Otherwise if you just you know I’ve seen People who hire a writer order 100 Articles give them the keywords and then Publish all don’t look at it and wonder Why their site’s like not doing so well After a year yeah you’re still Responsible for the content and writers Will not hesitate to give you Content if you don’t track especially if You like commission people for a large Amount of Articles uh it’s like it tends To be good at the beginning it just it Will sleep slowly if you don’t if you Don’t play that editor role where you Push back you ask for revisions and you Show your hair Um you I’m not saying all writers are Like that it’s not true but it’s it’s a
Tendency you will observe as you give People no checks and so it’s not a Hands-off 10K version you’re not hands Off you’re still like very much Implicated in the project and you need To give it your attention and you need To manage to help your hiring When it comes to link building so you Know I would I would be inclined to SP At this budget range inclined to spend Most of my money on content and still do The link building myself yeah probably The main difference here is that opens It opens up a few more tools and Resources to to make things go A bit Faster so I’d still be doing Harrow I’d Still be doing this kind of sniper Outreach but by paying for an email tool Like hunter.io and various other Um like email checking email Verification Services then it opens up This kind of like spray and pray shotgun Style Um Outreach where you’re you’re emailing Like a lot of people per day yeah you Obviously have to be very careful with That because uh there’s gonna be a lot Of guest Post Farms in there and sites You actually don’t want to link from Um but it just the your numbers will go Massively up when you do this also Having a bit of budget means that you Can where it makes sense to start paying For links you’ll have a bit of money to
Be able to do that on on good sites it Is a bit of a slippery slope and if You’re not careful you can end up buying A lot of links on crap sites if you go Back five or six episodes on the the Podcast you can find our episode on like Vetting sites and guest plus farms and All that stuff Um so I’ll help you help you kind of Avoid it but that would generally be my Approach to to link building with it With this I think only once you start Increasing your budget to kind of the Next level would I look to be bringing In kind of dedicated link Builders and You know people to to do all that side Of things as well Yeah I agree I agree so that’s what We’re saying at the beginning you can Hire help but you need to be quite good Enough I think that job like your your Life what does your life look like when You have a 10K budget at the other side Is Um you hire help to write a Content you Play the editor role and you do link Building yourself and you are well Tooled like you have access to all the Tools that you need and and efficiencies That you need uh to build your site I Think that’s a good place because it Gives you more budget for Content than If you just go for outsourcing and and You know with this much content you have
A good chance of like hitting that Break-even point I would say whereas if You start taking away from that budget And putting in other places it’s not Guaranteed you know I’d say at 10K I Would did we talk about expired domains I would start I would start looking at That as well actually uh like it might Be worse Spending an extra you know 2K to Something like this to buy a decent Domain that’s like already Dr 30 or 35 Something like this in your niche That will give you a head start and I Will get your results faster so I would Definitely spend some money there as Well if you can start on that it would Cut a bit from the content but you’ll You’re much more likely to get results Earlier so I would I would do that you Know places like Rd stock Global are Good juice Market is good a good ID Auctions are really good as well and It’s kind of one of these things where If you’re going for that strategy you Might want to like be sitting for a While and look for the right opportunity To acquire the right domain and quite Often at the moment when you want to Start that right domain is not here it’s Kind of like when you only buy a house Right it’s like don’t just like open the Real estate site and buy a house right Now you just know that in the next six
Months one year you want to buy a house And then you just wait for like the Fresh offers to hit the market because They tend to be the best kind of the Same for domain names so it’s a good Idea if you have some time in front of You before you get started with that Project you can even you know if you Really know you want to go into a niche You can even start creating the content Etc and like start having content ready So when you when it all hits you can it Can all the Styles can align but it’s a Good idea to to look at the adult budget As well Okay should we go for the bowler budget Now the 100K that’s the uh so I think The main one million as well the main a Billion dollars Um the main difference here and 40 for You by Twitter you know the main Difference here when you’re you’re Looking at kind of like six figure uh Budget on on a site is that you just Have money to hire more people Um you can kind of go much faster as Well you know and the last one we talked About 130 000 words on your 10K budget That might seem like a lot but that that Might only get you you know 50 or 60 Articles Um you have 100K budget you can easily Do sort of like 500 or more artists That’s when you go for a larger Niche
Like it’s the again it’s kind of like That Niche scope and I think it’s really Important like pick the niche that Matches your budget uh and you’re much Much more likely to succeed you can even You know talked about expired domains And stuff in the last one but you can Even buy sort of not like very Successful sites but you could buy a Site making you know 500 bucks a month That has some traffic that just you know You can come in and kind of do a bunch Of stuff add a bunch of content links And and grow it and you’re already Already past that initial sort of Sandbox phase Um and and you just everything just goes Much faster Um and I think like motion invest is a Good place for that I guess you know They sell kind of like small sites but Like not as crappy as what you’ll find On Flippa or something yeah you know There are some good options on flipper But you gotta weed through a lot of a Lot of crap to find it there are also Some Facebook groups out there for Website flipping buying and selling that You can you can find like lower budget Or lower value sites on there yeah sort Of in the you know thousands to to low Five figure valuation range or you could Outreach to buy like a lot of people do That as well like just literally just
Google like low difficulty keywords in Your Niche find the small sites and and Email them and say you want to buy the Site you know now one thing that that I Think with like 100k budget is you’re Probably still going to want to do the Research and planning yourself I know There’s a lot of people who are like oh Let’s Outsource everything let’s find Someone to do our planning or Niche Research our keyword research all that Stuff But really have you seen have you seen Anyone have a lot of success with with Outsourcing that side of this Um I mean you could I guess you could But like If someone’s good at SEO They can build a 100K site without you Like it’s it’s like people who are Actually good at this stuff they have a Hundred like they have 100K or someone’s Gonna give them 100K to build the site And then just JV or something like it’s It’s gonna be hard to get like quality People uh that do the Strategic stuff on That budget still it’s still not a lot For for the actual like it’s you know It’s less than a decided you have a Really good SEO person for example Um so yeah I would I would do that Myself for sure in terms of hiring and You know bringing in more people so Rather than just having a writer or a
Couple writers working for you you can Also then start to bring in an editor or A sort of senior content manager to to Oversee it and to provide that uh that Role of gatekeeper to make sure the the Writers the quality of the content Doesn’t decline over time you obviously Need to still set the bar yourself train Them work with them give a lot of Feedback to to kind of establish what You’re trying to do but if you find the Right people then it’s it’s much easier To to kind of kind of get that done Without you having to spend so much time Yourself and kind of like an editor You’re probably looking at about 25 to 30 bucks per hour Um usually the freelance ones are done On an hourly basis even at this level I Would be hesitant to retire a full-time Editor it’s probably not worth it at This stage Until you really have you know like five Ten writers on on the go This also this budget also allows you to Start hiring link Builders and we had uh Ujis from recruiter mill on the the show I think it was last year so we’ll link To that I’m very impressed with the Ability to remember podcast by the way In this episode it’s very impressive uh Well and in that in that show we talked About hiring link Builders specifically In Eastern Europe
Um but you know the the same principles Apply in in other regions as well and Sort of for around about 1 000 to 1600 dollars per month you can Hire someone you know with a bit of Experience on a site like jobrack.eu Um where they’ve and they can run your Link building for you at a kind of okay Level you spend a little bit more maybe Like two and a half k a month and you You can hire someone who’s been doing This sort of like four or five years and That opens a lot of doors in terms of How fast you can grow the site and just Freeze up a lot of your time that you Would otherwise have been you know Spending on on doing the link building Yourself you can obviously equip them With you know higher tiers of hunter.io So they can get more throughput in terms Of the emails they’re finding and Messages they’re sending per per day And you can also obviously spend more on On paid links and go for the the better Ones when when those opportunities come Up When you start growing your team you Also need to invest a little bit more in Some of these tools that we talked about You know using the free tier of notion Or Asana before that starts to to grow To sort of it’s not a massive amount of Money but you know you’re spending eight Bucks a month on Notions
Asana times five six people times 12 per Year you know that you start spending Thousands of dollars a year on on these Tools that’s how they get you right they Get the features so I talked about the Absolute fit here in the in the zero Dollar budget but yeah eventually if you Build a team uh you need a bit of a Better thought I think they’re worth it Like it’s like I think uh having the Right collaboration tools when you have A team is extremely important Um try not to have too much as well it’s A problem we’ve had several times or too Many different ones Um but yeah if you stick to that it’s Not too bad I think that’s it nothing Else to it okay well uh I don’t have Much to add to this as well it’s like I Mean it’s pretty it just scales linearly From that point and it’s one of these Things as well as like don’t overspend Um servers anything like that like when We build simple content sites they don’t Need like incredible Tech and something Like cloudways for example has done a Really good job for us we could scale it As far as we wanted uh even when we went Like complex member areas where it needs To calculate like basically the access Rights every page load Etc like these Are completely fine and they don’t cost A lot of money so you know maybe scale Up yourself one tick on on cloudways and
That’s about it but other than that I Don’t have much else to say on the 100K Budget we actually have a free training If you want to start a new site that Gives you a bunch of tips that you can Go and find on the toyhagatraining.com So we’ll just put the URL below uh Please in the Edition uh thank you guys For listening and we will see you again In two weeks for another podcast episode Don’t forget to like subscribe Etc see You later.
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