Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing concepts to totally value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online company.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to fully understand it. Or merely make it your buddy as you tackle your online lifestyle business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and sophisticated online business owners.
The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online organization just.
But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to start or scale a company and follow proven ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing company owner: If you haven’t begun a company at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t wish to die because you do not have the skillset, tools, and tricks that have been tested and shown to produce fantastic results.
So whether you’re a beginner who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful organization.
If you already have an organization, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your business, how to attract clients, and the tricks to substantially increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– considering that they complement each other and offer starting and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your company. You get to find out how to provide your message and communicate worth in a manner that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who wish to become more successful in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your company. How does this understanding help your customers and consumers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, value is essential. , if there’s no value, clients consumers customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you already learn about growing a rewarding business. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is very important and has changed the way business owners and services approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the various steps of your value ladder up until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why understanding how to specify your target market is necessary.
This secret details where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s probably the most complicated element of running an effective online organization.
Do you actually understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He shows you the best type of traffic that you should take note of and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re effective at it, it means you can include more competent clients to your e-mail list and release an effective item that people are all set and ready to buy right now.
In developing that attractive character, Russell Brunson specifies the 3 parts you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these components and their aspects, and determine the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have assisted him to transition into an Attractive Character and an in-demand web online marketer.
Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not simply take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect customers back to your deal. This might look basic but it’s effective!
When you’re sending Seinfeld emails, Russell likewise supplies great examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What an awful path to follow when building a service!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable present for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully comprehend and implement the methods in my own online organization.
It not only opened my eyes to funnels and how to build them but likewise the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.
This trick alone is fundamental to creating the best type of page, deal, and traffic that will result in sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to completely understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business advice. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re currently offering online (or even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can act as bait.
Regardless of the market you operate in, what you do, what products you offer, or the business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not grasp this section since it was special in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Simple techniques that will work for any organization model.
Establish and develop relationships connection with your consumers.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing an organization and beginning.
You’ll encounter a lot of aha moments while going through the areas. More notably, you’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets free of charge.