I think first and foremost uh people Really overthink it you need to get your Keyword in the top four places and That’s in your title tag in your h1 in Paragraph tags in the url and that’s 60 Of 70 of seo right there and you’re done One caveat if somebody’s listening to This uh if you have an established page Don’t change your url uh you will be Giving google a brand new page so don’t Do that but do it on pages going forward Your title tag and your h1 should match Again don’t overthink it People really want to out clever google For some reason and testing that i’ve Done i’ve known for a long time that Google prefers your your title tag and Your h1 it was actually part of my talk In 2015 i think about it google wants Your title tag and your h1 to be the Same Well you know what google announced in October oh we’d prefer that your title Tag and your h1 were the same
