92 93 94 oh hey welcome to the Atari Hacker podcast look we’re kind of busy Making our survival inventory here I Mean you’re probably not learning it Here but we’re not really in the most Fun part of the world history right now And the economy is looking like trash And we know a lot of you guys are Probably wondering how the corner virus Crisis and the probably upcoming Recession is going to affect the Authority side model so this week mark And I are going to be sharing what we Think might happen with the current Crisis we’re going through we’ll talk About what might happen to water it Aside in the short term and in the Medium / long term so let’s get started [Music] Everyone welcome to Yutaka podcast in Today’s episode I know I was having fun In the intro I didn’t buy all the type Paper I only have a little bit like Basically all I have behind me is all I Have I didn’t take it away from too many People etc is just the normal supply I Have at home but today we are going to Be I’m going to say the day at which Were recording for once because it’s Quite important based on the topic we’re Recording on the 17th of March 2020 so The topic we’re going to be talking About today is what we think might Happen to the authorial site model based
On the current crisis and things will Change a lot so that’s why I’m telling You the date and we’re going to base Everything we say on the information we Have today and today we’re going to be With mark so how’s it going mark still Alive still alive like we’re actually Like more genuine when you ask that Question these days but no obviously Mark and I are okay everything’s gonna Be fine for most people that I believe All these things it’s podcast Don’t panic it’s interesting news cycle But it’s nothing to be crazy panicking About but the other other thing I just Want to say before we get started is We’re not trying to give any kind of Medical advice here listen to whichever Authorities the CDC or NHS or whatever It is in your country that handles that Side of things this is not a medical Podcast we’re not here to give life Advice or medical advice and and This the same way you don’t come to us For medical advice you don’t go to the CDC for online marketing tips and advice So we are gonna give you some online Marketing tips based on what we think on The 17th of March 2020 is going to Happen slash is already happening so you Know don’t sue us or misquote us out of Context in five weeks when a lot of Stuff changes or whatever when Everything is salted and yeah so yeah
With that kind of out of the way I think Everyone listening is responsible enough To listen to us but not take everything We’re saying as the absolute future Prediction truth every time yeah well That’s going to be wrong on a lot of Things but let’s start let’s start with The traffic writer I don’t want to spend Too much on the intro let’s start with The first point which is a pretty Obvious one is if there is a recession Probably people will spend less money in The short term at least you want to talk About that yeah so the this concept of Velocity of money it’s not just about Person a making less money because you Know they can’t work or they have to Stay at home where they’re sick or Whatever it’s like a network effect so That person makes less money so they’re Spending less they have less money to Spend on discretionary things and then The person who would normally get income From from that person like that other Business how makes less money so then They can’t afford to pay all their staff So then their staff have less money and All this is big network effect this is This is what happens in a recession Money stops flowing around the economy And it causes a lot of problems anyone Who’s kind of overextended themselves or Is kind of expecting growth you know Most of the airlines in the world right
Now are in this position they don’t have A whole heap of money saved up and They’ve bought all these expensive Planes and they’re expecting to make a Lot of money this the spring the summer But they’re not going to and it’s a huge Huge huge problem even if you like well How does that affect me I’m an online Business I don’t have real-life customer or you Know brick brick and mortar customers I’m an authority site my niche is doing Quite well that’s that’s true but you Are still likely we all are likely to be Indirectly affected by that so if you’re A a marketing agency and you have a Cruise ship as a cruise ship agency as a Cruise ship What do you we got a liner company Something like that as a client you will Molino going to be spending money on Online marketing at the moment they’re Going to be like getting rid of all Their discretionary spend so they’ll Keep paying as many of their staff as They can keep keep paying their premises That they can but all the agencies all The freelancers all the kind of Discretionary spend will will be cut Massively and even if that’s not you Then that agency may come to you for Like to us for online marketing tips and Advice they might may normally buy our Course and now they that they may
Normally have bought our course but not Anymore So this is the kind of like network Effect and even if you don’t you’re not Feeling the pinch right now It’s likely to come later to to to most Of us there are a few exceptions certain Issues which are doing really really Well right now you could probably Imagine some of those we’ll talk about Those a little bit later if anyone’s in You know I mean even if you’re in the Hands of Dave Gary’s been the most lucky Guy you know started the initiative Practice starting a prepping you should Do a six months ago yeah like I’m just Gonna and then well this happened and I Guess I mean I don’t think he has the Keywords that people are looking for now Is more like the real purpose stuff he’s Been writing about but some of it might Still be popular I would say yeah I mean All that stuff is definitely getting More more attention and more focused Right now and yeah revenues going up What I will say as well in terms of Action you can take or something we did Today which I would encourage all Businesses to do anyway but if you’re Lazy like we’ve been for the last year Year and a half This kind of situation is to kick up the Ass you need to actually pull your Finger out and get this done and that is
To run through all of your tools costs The kind of unnecessary spend that you Have in your business online marketing Companies whether you’re an agency or You know you run a portfolio sites or Whatever you’re doing you always stack Up these kind of recurring recurring Payments as tools or PayPal annual Payments for a certain plugin that you Haven’t used in four years all this kind Of stuff it’s just start it actually Starts stacking up and you might think Oh it’s a couple of a couple hundred Bucks here or there we went through it And we saved over a thousand dollars a Month today just by going through that So that’s twelve thousand dollars a year We’ve saved of you know stuff we didn’t Need weren’t gonna use hadn’t used in Years so yeah that’s I want to say as Well a lot of these things are paid Through PayPal by a lot of people who Are in industry and there’s a screening Paper where you can see all your Approved recurring payments so it’s like Even if you have not documented that Usually like I would get lazy about that Because I haven’t written down like Where I’m subscribed and it’s just a Pain yes I’m like I it’s like not was Making that whole list for like this Like these little payments etcetera but If you paid through PayPal You can literally go in your approved
Payment page and you will see all of Them and you can just cancel from PayPal You don’t have to log into each one of Them and you can save quite a bit of Money actually that way and some of them May have slightly different names so it May be the businesses name which is Different from the name of the plug-in Or the tool so just stick it in Google And and double check what it is before You cancel so you don’t cancel anything That you you didn’t didn’t mean to okay Let’s jump onto point two that will be Especially in the next few weeks I think There will be a massive increase in Remote workers and people that are Looking to work remotely obviously a lot Of people are getting confined at home Right now and I think also in terms of Like remote walking it’s a massive world Experiment well like a lot of people That maybe tell about it but never did It companies that thought about maybe Lighting one day their employees doing It but haven’t actually let them do And then as a result is something that People will be more interested in Looking more into etc and as a result It’s going to I mean there’s going to be A lot more available supply for people To work online even people looking at The problogger job board for example Would expect that this week there would Be a lot more people that like read the
Job ads etc and with the increased Supply what I probably expect to happen As well especially with looming Financial crisis coming is cheaper Prices as well so you could probably get For example freelance writers you could Find people that were not on the market A few weeks ago and you might find good Writers for cheaper than you used to as Well which might offset some of the lost Revenue basically you’ve got to be a Little bit careful on quality here you Know you have a bunch of people coming In starting becoming writers who have Never written before for especially for Like websites the the quality of the Content the way they write they might Need my need a bit training here and There so yeah just just think about that As well why we’ll say it’s not just a Short-term thing because I think when People discover like a lot of people Don’t know that problogger or upwork Exists so they’re like wow I have no Idea how to get a job online I was I’m In a Facebook group with some like PR People and there was a stylist who does Like hair and makeup and stuff and all Her business is dried out so she’s Looking to get some beauty fashion Blogging kind of work and I pointed her In the direction of problogger and not Working she’s like oh wow I had no idea This kind of stuff exists that’s that’s
Great Once these people know that there is This whole online world here when it Comes when everything settles down again And hopefully everyone goes back to work Or has the opportunity to go back to Work some people may think well this I Can do this online working thing why am I commuting an hour and half each day or Whatever and they may they may stay here So I think it will open up this this World to a lot more people in the long Term as well yeah I agree and I think Just culturally walking for Home is going to be less it’s going to Be much different from any other people Because a lot of you will actually Experience it for the first time with This current crisis because they have to Stay home so it’s not gonna feel as bad And it’s maybe some people will also Enjoy that lifestyle and will want to Spend more time with their kids etc some People will definitely not want to see Them anymore Some people will definitely enjoy the Lifestyle and that means there will be More supply for hopefully quality Workers as remote workers and is going To be something where we have more Choice in terms of hiring and Outsourcing so it’s I don’t know this Was fake news or whatever but I heard That in China when they were people were
Coming out of the kind of lockdown Periods there was quite spiking divorces Again yeah that sounds like there’s like A good BuzzFeed headline you know yeah Let’s jump on to the number three right Away which is Google will probably slow Down updates this one is like you know Take it with a grain of salt a grain Salt whatever the expression is but There’s a few things that make me say That the first one is that well Google Is affected like every other company by This crisis it’s harder for people to Work together Probably projects get put together store And probably is not the highest priority Right now maybe they’re more worried About creating so features that help the Current health crisis and these things Like that rather than like we working How the rankings work right now and so On the second thing is Google has a History of not rolling our updates at Times like critical times so for a while I don’t I think for a while they would Not rolling any updates up to a month Before the holidays for example because They knew that you know big retailers Like might be affected by that and it Could really mess up with our businesses And I suspect that they might be doing Something similar here where they’re Like well it’s kind of a critical time For business the last thing you want to
Do is just like change all the Serbs and Messed things up even more and I think It could lead to a lot of bad PR for Google as well in a time where business Isn’t its support and Google just Essentially messing up like there could Be bad PR spins to that so for all these Reasons Do we expect Google to not roll out as Many strong updates as they have in the Last two years which is probably I mean It depends where your sites are right if You have been affected negatively by Recent updates it also probably means You’re less likely to come back up like With a big swing overnight if you fix Your site and it stuck and I go up like It’s not manual then you can obviously Go back up through the algorithm but I Don’t expect big swings basically that’s That’s what I would say any take on that Sun why do you think that this is like Why do you think that they avoid doing It at these these times like Specifically um I think it can really Again bad PR and just overall like yeah But yeah imagine imagine like I’m I’m a Reporter right imagine the great story That would be is like economic or Recession is coming and Google finished Off that business by rolling this update And then I write that story in a Newspaper and then Google gets extremely Negative PR you know it’s something that
Trump would take and like your retweet And everything it could go quite bad you Know So I think that PR angle is very Dangerous in a time like this And and I think the best play for Google Especially when nobody’s complaining About policy of search right now is to Just not do big changes I’m not saying There won’t be small changes but it’s It’s really like you don’t want to be Seen as the player that’s helping the Crisis and it’s pretty easy for them to Be in that position if they have all of These big arrests and they they are very Careful that especially as their own Shares are extremely volatile so for That reason I would say it would Probably be a bad play from Google let’s Jump out to the next point which is Amazon payers will be swinging a lot so There’s two news that came out today Actually as we’re recording it so yes so These news might develop by the time we Release that podcast so you know take All that with a grain of salt as well But Amazon has been getting a lot more Orders which you know might be good for Affiliates but they were getting been Getting so many orders that Deliver them to people and so as a Result they’re hiring a hundred thousand New people to stop delivering and deal With logistics right but while they’re
Under pressure they are only going to be Focusing their warehouses on delivering Medical supplies and first necessity Products which means if you have a Paintball site for example well not only Will people not buy that many paintball Guns anymore but actually Anna’s is not Gonna ship them for a while and the Payout on Amazon Associates only Triggers when the item is shipped not One is purchased by the person which you Know I also could lead to all the Cancellations and things like that and That means that in the short term I Think yeah it could affect on of them Quite a bit actually it could be quite Negative if you’re not in these issues That are getting that priority shipping That being said if you are like cooking A lot of people who go to Amazon and Everyone starts buying all their daily Daily shopping and everything they need Day to day from Amazon rather than from Supermarket then you also get Commission From from those as well so I’d be Interesting to see how that it might say Might offset it actually like because People will like you know these hand Sanitizer stuff is like available on Amazon for example which you know They’re working really hard to like give To people that’s the kind of stuff that Like well we’re gonna focus all our Logistics on this so people get that and
You see the crisis like people might Just go and like hold that and then you Might actually get Commission’s on that Instead of paintball guns for example That and and I could see Amazon Understanding that and people open the Paintball gun page which they will Probably see a click on and then get Like oh related products it shows the Hand sanitizers or whatever people are Buying or Muslims delivering right now Which are is going to make them money Anyway so and again you know when when People are forced into doing online Shopping people that don’t normally do It people that don’t know you can buy a Lot of groceries a lot of stuff in most Countries that you would buy from a Supermarket from Amazon they may get Into a habit of doing that more Regularly that’s the next point that That’s actually the next point the next Point is that We’re actually going to say an increase Of online shoppers versus offline shop Oh right and this is actually it’s a Positive thing for as I said obviously With like people are trying to avoid Human contact right now I’m seeing crazy Scenes in France of like people like Fighting to get into the grocery shop And like it’s crazy like when we tell People to stay for human contact oh yeah Absolutely nuts but people still do it
And it but the thing is a lot of people Are smarter and wealthy for all trying To order online and get online Deliveries and so that means that a lot Of people who would not necessarily go And buy online so like this kind of like You know our generation is the Generation that like has buying power And grew up with the internet so we’re Like the biggest online buyers but like You know your grandma that definitely Needs to avoid human contact right now Your uncle that still has a Nokia 3610 And you know all these people that were Not online shoppers now it’s kind of Like they have to because it’s more Important and so as a result the Population of people who buy stuff Online it’s probably – is probably going To grow massively from these crises and I don’t think we’ll see the effects in a Short term in terms of revenues Eroticized because as we say there’s a Crisis coming so the spends gonna Decrease and so it might have said a bit However when things get better it’s Actually a massive cultural change That’s coming to a large portion of the Population which has me expecting that When all of this is behind us there will Be a lot more revenue generated through Online shops etc because of the new Habits people will have built through That period of time where they had to do
That and they discovered the convenience They discovered the products they liked On these shops things like that and They’ll come back and so when they’re Buying power goes back up and the Economy goes better then that could lead To sites actually generating quite a bit More income especially niches that are Addressing these populations that are Not traditionally online shoppers so Like as I said all the people people who Are not really technology friendly etc I Think it’s also a country thing as well So countries like the u.s. very very Very soft tech-savvy and a lot of people Are very comfortable using credit cards Buying stuff online but that’s not Actually the case in many countries like In Germany like a lot of people don’t Have a credit card cash basics certain Parts of Europe like in Hungary is very Common to have cash on delivery payments For for ordering things online so it’s Something to think about as well if you Are kind of selling internationally or Targeting international visitors as you Should be if you are selling on Amazon Because the Amazon one link Functionality is basically free money it Will redirect Ematic redirects visitors From say France to amazon.com the same Product or a similar product you can Tweak all the settings in it because if They come to amazon.com u.s. they
Wouldn’t in most cases be able to buy The product you’re recommending so make Sure you have Amazon one link set up That’s just a jet that’s not coronavirus Thing that’s just not doing that in General yeah but I think yeah I think It’s like we won’t see it’s gonna offset Some of the losses initially and I think When things get better it actually means That the ceiling for the size the Current size we’re building is going to Be higher and that’s interesting if you Like trying to build something in the Long run and you’re like well we Understand it’s going to be a tough Period but like actually this is Exciting for the future which I very Much want to balance this podcast now Everything’s negative yeah the short Term is not looking super great but in a Long term between the increasing remote Workers between the increases online Spending cetera it might actually be a Good thing for this industry um you Wanted to talk about different issues Yeah so I mean it’s probably like Captain Obvious statement here but like Different niches are affected or Affected differently we talked about Gareth Dane and the survival niche like Great great needs to be in right now From from a certain perspective the flip Side of that of course is anyone who’s In travel is like I mean nobody is
Traveling right now or hardly anybody so That’s that that’s really hurting also Any kind of like real-life face-to-face Interaction so like conferences Right I was supposed to go to traffic Conversion summit and it’s one of the Biggest online marketing conferences in The world next week I think it was Supposed to be that’s obviously Cancelled as our every conference for The foreseeable future so if you’re if That is your business if you’re running A conference then that’s there’s a Really really really tough position to Be in right now You’re almost consider doing live events This year actually I know I know I mean Yeah I don’t know how that would have Turned out but yeah it’s it’s it’s it’s Not a good so there’s a big imbalance at The moment but but realize that’s that’s Definitely a short-term thing so the Businesses which can weather the storm Who have significant or sizable amounts Of like reserves and emergency funds and All that kind of stuff they will get Through this and things will get back to Normal we’re not gonna be in this this Is not like a ten year outlook for how The world is gonna look like so so far I Mean I don’t I don’t I haven’t seen Anyone saying yes yeah so be like one of Those things in ten years were either Back to normal or living in the world of
Mad Max that’s basically one of the two Probably back to normal though okay Another one of those quotes they put on The news on all these like psycho Programs about the coronavirus you know What the Bill Clinton thing I did not Have sexual relations with that woman I guess I’m always on like these kind of All what happened in the 1990s kind of Thing yeah well yeah it’s it’s gonna be An interesting time to do back at for Sure let’s talk about odd still I think A lot of people have monetizing this as And rightly so ads have been really good In the last few years We’s the growth of networks like Media Vine like ads thrive like a zoic they Have done a really good job optimizing That and just ad spend for a lot of Companies because the economy was Growing so fast A lot of that gross money was going into Back into marketing to try to grow more Right because the market was hot and so A lot of that money was in ad spend and So what’s likely to happen is that I Mean we’ve already seen that to be Honest like rpms are dropping in in And so a pians means revenue per Thousand zero specific Roman opinion and So yeah it’s probably going to not make As much money the good news is the Progress that these platforms have made Like the mediaeval in the ad strive and
Kind of like arbitrage they’ve done to Like maximize your value per thousand Visitors etc it’s still going to be There right so it’s not gonna go bad to Like being really but yeah I mean I’ve seen people not try making like 35 Bucks per thousand visitors or more like Even like so it’s it was a lot of money I do think he’s gonna drop quite a lot In the short term especially as for Example travel advertisers are gone and You know travel advertising or travel Retargeting for example was a huge part Of ad buyers and these guys like for Sure they’re cutting their ass right now Yeah this is one of the discretionary Spending so you can very quickly cut Your ads ad budget or pad spam without You know direct directly impacting your Employees triggering Severns like Getting out of long-term contracts for Buildings all that kind of stuff which Is it’s more like you have to pay it Kind of cost yeah the positive about us Though is that as we mentioned there’s Going to be a larger population that Uses online services and online and web Sites more so what’s probably going to Happen is rpms are gonna go down and Right now I don’t think you see the Potential increase in traffic because Everyone’s just refreshing the size of Our corner viruses and you don’t really See the traffic on your side but like
You know in a few months people will Just get tired of like even a few weeks People will get tired of that and like Revert back to things they actually Interested in and probably traffic is Gonna increase if they are forced to Spend more time at home and they have Access to the Internet and so that’s When you were probably and be enjoying More traffic from like social media Where people’s gonna spend more time Having maybe even more traffic from Search etc and as a result well you Probably get a lower rpm but you might Get a bit higher traffic I do think the Revenue is gonna go down in a short term Like not not really bad because these Platforms are doing a really good job With optimizing and this technology is Still here but still because people are Spending less on ads you’re gonna be Making less money which is unfortunate But there’s no The good news is as soon as the economy Starts taking up again I expect other Pubes to just really climb back really Fast as well so it’s kind of like as a Very volatile they can go down fast if Things are going bad they go back up Quickly if things are going well which You know when this virus is sorted for Example all the travel advertisers will Probably come back quite quickly you Know it’s another thing as well the if
You have an optimized ad layout or You’re still using stock google adsense Or example then and you’ve just been too Lazy or you know not lazy but Prioritizing other things the nice way Of saying it sometimes when you have a Significant revenue drop like this it Can be a big motivator for you to Actually like pay attention to this and Maybe optimize that so your your revenue May be down if you’re still using stock Stock Google Adsense but if you decide That oh now is a good time to switch Over to a drive then you can probably Double your triple your your income from From ads and get back to even ahead of Where where you were before those are Just arbitrary numbers by the way okay So the next point is that site multiples Might go down so site multiples when I Say that I mean the price at which you Might be able to sell your website to Anyone that might want to buy it Site multiples have been increasing a Lot in the past let’s say three years I Remember not that long ago there were 17 To 18 times monthly profit or something Like this and you know they can be 30 to 40 times so it’s been increasing a lot a Lot of money has been poured into this Market mostly from investors looking for Even higher returns than you know the Market could offer them like through Traditional investments like investment
Funds or real estate and the honesty is Been delivering like if you had a good Operator you could make quite a bit more Money than you would make from Investment on for example so actually I Was reading the article from Dom Wells From one folio he wrote an article on Like how recession might affect the Market and his point was like well there Might be a lot of pending sales from People that have websites and need money Through recession so an excess of supply Might reduce the price right but he said However there’s also people that are Losing in the stock market right now That may be taking some money back and Looking for all the places to invest and Websites might be a place that people Look at especially with all the Arguments we talked about like increased Number of people buying online new Habits of working remotely all these Things that get developed through this Crisis it might be something that people Are looking to invest in for the longer Run and so he his conclusion was like Well not sure that’s why I said they may Be going down because it really depends On like how many people come to that Conclusion that investing online is a Good idea in the current market versus How many people need money right now Because the economy is bad and have Websites to sell I think I quite
Strongly think that it’s not necessarily Going to be a good thing for a website Price multiples generally in any kind of Recession especially one which is gonna Hit like really fast like like this one Already is by by the way the term Recession is different in different Countries in the UK we define it as two Successive quarters of negative GDP Growth I think it is yeah but that’s Fine but you have to wait half a year to Know if you’re in a recession or not Officially so we say likely recession Yeah you know yeah so I mean for sure The market is is it’s kind of tanking Right right now i I think that websites Are one of these assets which a lot of People have which it’s quite easy to Offload quite easy to sell the it’s Quite frictionless it’s not like selling Your home you don’t need to find another One you don’t you know you gonna have Somewhere to live you can sell your Website you can start another one you Can do whatever but you can get cash for It I think a lot of people are going to Be doing that and I don’t think that a Lot of people are going to be like Spending lots of money buying them the Smart people are because of smart people The value investors out there will have A beast and been sitting on a pile of Cash for just this very moment and this Is the time when they will get rich okay
I just have one more thing one more Thing Yeah the ninth one we didn’t talk about We skipped over it live events call And says they are dead for now but I Think there’s going to be new ways of Sharing information of networking so I Saw Bibi who’s one of the Forgotten Combinations for she’s she’s one of our Fans but she runs like a really cool Link-building agency as well apologies I forget the name she started this thing Where she has like a zoom open and like Public and anyone can just go in for Like a certain period of time I don’t Know if it’s once a week or whatever and Just come for chat hang out talk talk Shop like this is for digital marketers So I think these kinds of concepts of Like people interacting more remotely Trying to kind of replace the Watercooler chat or replace the In-person networking may come come into Play more I think we may see more like Conferences move to a digital model at Least temporarily where people are you Know the presentations are being done Remotely people are sort of interacting I don’t know in the chat or in kind of Some kind of like video hangout rooms I’ve seen someone over my Facebook feed Was was asking what cool board games you Can play online remotely and trying to Get some people together for that so
These kinds of dynamics will will change I mean the fabric of society but it’s It’s interesting to see how that is Going to play out in in digital Marketing I think yeah I have a zoomed In on Thursday actually so let’s see how That goes nice okay as I said let’s Close it now let’s keep it shop I want To make a proper conclusion basically It’s gonna get worse like pretty much Everything else in the economy right now Like it’s but unless you’re selling hand Sanitizer as your main business things Are gonna get worse for a little bit and It was to be expected a lot of people Expected a downturn to some extent Coming soon we didn’t know which shape You would take well it took the shape of A sanitary crisis and but the good news Is that actually these crisis pushes People closer to our world the world of Doing things online the world of buying Things online The world of working online and that Means that it will grow the market and It is in a long-term I believe quite Hopeful for people who are in this Industry and I don’t think it’s the time To panic however you also have to Understand that in the short term you Might not do as well as you have done in The past few quarters and you should be Expecting that at this point I hope I’m Wrong but it’s it’s quite likely so yeah
So Smith I want to put a little positive Spin on this as well because in most Recessions what happens is it’s fairly Certain what’s gonna happen in the in The short term once the initial shock Kind of occurs like it’s quite becomes Quite predictable it’s a long-term Future that becomes really kind of Unpredictable whereas this one’s kind of The other way around like we don’t know What’s gonna happen next week or next Month it’s really unpredictable but in One year two year three years we can Kind of predict things will most likely Had head back to normal but I ran that Or by then just some extent there would Still be some economical damage right It’s like it it’s still gonna happen but Like it’s gonna get much closer to Normal than like a proper financial Crisis where financing is not available Through banks etc etc it’s a whole Different story Um I one thing I want to mention as well That kind of a thought for website Builders is that for a long time we had Visitors on our websites that were worth A lot of money right now um so it made Sense to monetize them immediately with Things like reviews etc etc however the Worth of our visitors in the short term Is probably going to be lower than what It will be in the long term therefore I Think the strategy of building audiences
Is going to become more valuable because You can capture people now and when they Recover they can spend more money so I’m Not saying change everything completely I’m just telling you with that thought That maybe it’s worth doing things like Starting to capture emails building Social-media followings just creating Info content in your niche to build all These audiences etc so that when the Economy we used to worry is and when the High Opportunity that we mentioned because People are getting more online is here You’re in a stronger position to do even Better at that point so maybe making These more long-term investments Provided you can already pay the bills Provided you already making enough money To pay the bills is the play right now For authority site builders so you have Any final words for people yeah So this is not really the online Marketing thing but there’s a lot of Things unpredictable a lot of kind of Negativity and all that kind of stuff Going on at the moment my advice to you In this situation where there’s anything Can happen is control what you can Control so there’s a lot of things going On which you have no control over You can’t impact you can’t improve you Can’t prevent focus on the things you Can control in your business with your
Audience with your website and that is Kind of the best you can do given given The circumstances yeah Okay so I’m gonna close it here but I’m Gonna remind people that if you’re on YouTube we have a little subscribe Button below you have a tumbler button As well so please don’t hesitate to Click this it really helps you can also Get a free training that we have put Together on Tory hackle training.com It’s a two hour training we will show You exactly how we start new auto-resize If you want to take the opportunity of Being at home to start a new site it Might be a good idea to check the free Training and if you still want to listen To the podcast on audio we of course Will is it still there so you can find It on Spotify you can try it on iTunes Now it is Google I setup or podcast now It’s Google podcast as well and we are On some classes so I hope you enjoy this Podcast we will see you next week have a Good week