Getting ready for writing your next blog post? Watch this video, where you’ll learn a step-by-step process of how to write a perfect blog post to get thousands of #1 rankings on Google.
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Timestamps:
00:00 Introduction
01:51 Choose the Right Topic
02:41 Preparations
04:37 Writing Process
09:40 Proofreading
10:02 Upload
Resources:
WordStream:
Introduction Paragraph:
Surfer:
Flesch-Kincaid Readability:
Grammarly:
Merkle Schema Markup Generator:
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Before you write your next blog post you Need to watch this video did you know There's a repeatable process to writing Posts that can get you consistent Traffic I use the same process over and Over to get thousands of number one Rankings on Google and you know what That means mode traffic mo money but It's not just me that gets these results Katrina doubled in traffic and keywords By writing in her words quality content Using my process put your thinking cap On because in this video I'm going to Teach you step by step my repeatable Blog post creation process this process Was created from combining three Different research strategies the first Was single variable testing the only way To truly know how Google works is to run Controlled experiments it works like This you have a set of test pages that Solely exist for SEO experiments all These Pages have the same things in Common they have the same word length Optimization factors Etc then for half Of these Pages you introduce a new Variable such as writing NLP friendly Content in your blog post don't worry I'll explain what NLP is later then you Watch the results did the NLP group gain More traffic and rankings than the Control in this case yes more featured Snippets better rankings more traffic Next I dig through Google guidelines and
Patents for answers on how to write Content if you know what you're looking For you can find some gems for example In Google's helpful content update Release notes they ask are you writing To a particular word count because You've heard or read that Google has a Preferred word count no we don't this Document put to rest the false idea that 3000 words is the magical length all Blog posts should be written lastly I Fall back on experience I've been in Search engine optimization since 2009. That's all the way back when Single Ladies came out damn Anyways the point is that I've worked on Hundreds of websites at this point I've Tried it all I've seen it all now I'm Gonna share it all but before we get Started I'd like to invite you to join My free SEO training masterclass it goes Into everything I'm doing today from A To Z to get sites to the top of Google Just sign up using the link in the pin Comment now on to the show your first Step in the process of writing a perfect Blog post is to choose the right topic To write about in the first place what's The point in spending your time and Energy writing a post if you're not Going to get traffic from it it's a Waste of your time the key is finding Topics that are related to your Niche Have nice search volume and you actually
Have a chance to get an article to the Top of Google let me show you a way to Do this for free let's say that I wanted To create content on SEO courses to Bring awareness to my own SEO course go To wordstream's free keyword research Tool and type in SEO course then once You're here download all the keywords Once you get your report sort by Competition index lowers better this Looks like an interesting one SEO crash Course competition scores 18 210 Searches per month not bad at all Spoiler alert I already ranked number One for this keyword so I'll be using This blog post which I clearly did a Good job on as an example for the rest Of this video next you want to make sure That you got the search intent correct What a search intent if you were to Google buy Lego Millennium Falcon which You should be doing anyways if you'd Find an e-commerce page in the top Position the search intent is Transactional so Google is expecting the Content to be transactional for SEO Crash course if you open up the top Articles you'll see that they're laid Out in a step-by-step numbered format That's the format Google wants to see so That's how you need to write your Content next you want to create an Outline for your content remember in High school English when the teacher
Would make you create an outline before You started writing it's the same thing But where to start the same place you Looked before the article is already at The top of Google use the free plugin Detail to see what outline structure the Top articles already use to succeed so Clearly in my article I need to talk About what is SEO keyword research Knowing your competitors Etc but if you Just copy the top article how can you Expect to beat it very clever question Here's how repeat this process for the Number two article for SEO crash course And the number three article so your Outline becomes a superset of all the Top articles then you can add an FAQ Section which further enriches your Content with commonly asked questions Where do you get these FAQs once again Directly from Google itself Google the Main keyword and start clicking around This people also ask section these Questions are made for FAQs now it's Time to start crafting your title every Good blog post starts with a great title Your title has two jobs first you want a Keyword optimize your title so Google Knows what searches to give you traffic For to do this make sure your keyword is In the title preferably towards the Front and keep it together in a string The second job of your title is to get People to read you can add dates to your
Title so people know that your content Is current and relevant everyone loves Reading listicles so adding numbers to Your title gets people excited and There's always good old-fashioned click Bait which is what I've done in my SEO Crash course article crash courses are Supposed to be quick so I assured the Reader that it's only five minutes of What you need to know Now that you got a title it's time to Actually start writing that blog post Starting with the introduction paragraph Just like with the title the job of the Introduction is to hook the reader if Your intro isn't good then no one is Going to read the rest of your post Which is a very bad signal to Google and Will also cause your girlfriend to dump You my first piece of advice is not to Fluff around if someone searches for Best crypto wallet you shouldn't start Off your article explaining what Cryptocurrency is they already know what It is they search for best crypto wallet Show them the goods next people engage When their emotions engage use your Introduction paragraph to entertain them Educate them or even scare them into Reading your article in my SEO crash Course I appeal to readers fear of loss Neglecting SEO can spell Doom for you You'll be stuck on the bench while your Competitors are raking in the traffic
Lord forbid to learn how to craft Perfect instruction paragraphs I left You a link to a video in the description So check it out after you finish here by The way I'd like to give a quick shout Out to the sponsor of this video and That's Otis Otis is a premium age domain Marketplace and my go-to solution for Domains that mean business their domains Can give you a head start for site Building and 301 redirects that can give An incredible boost in existing sites Traffic the Otis team carefully checks Each domain for Quality through a strict Due diligence process to ensure that They meet their highest standards Therefore each other's domain contains High Authority backlinks which are hard To acquire using conventional link Building techniques this saves you time Money and effort you'd otherwise have to Invest in your site if built on a fresh Domain oh a notice recently launched Their cellular domain service so if you Have domains that are collecting dust You have a good chance of selling them For a profit sign up for Otis using the Link in the description to get a hundred Dollars free store credit now back to The video now that you've got a perfect Intro it's time to start writing the Rest of the blog post one of the main Benefits of creating that outline is That you already have a framework for
Writing now it's time to fill in the Blanks under each section heading your Goal is to simply answer the question of That heading so for this SEO crash Course outline I need to answer what is SEO then I need to get into the on-site Factors like content metadata Etc but Here's where we're going to get into the Advanced strategies that the SEO Pros Use write your content in Surfers Content at editor what this magical tool Does is looks at the articles on page 1 To reverse engineer which words entities And phrases were used in those articles Then it guides your writing to use them As well after all Google Notes you Shouldn't be on page 1 for a ribs recipe If you're not using words like Temperature sauce and oh my God these Ribs look amazing in your Content make sure to link out to other Authoritative websites as a resource for Your readers especially if you're Referencing data you want to be able to Say where you got that data from reboot Ran a study where they added outbound Authority links to an experimental group Of test pages and compared them to a Control group a well-designed single Variable test as you can see the page is In blue with the outbound links Outperform the orange control and here's Your callback write in a way that Google's natural language processing NLP
Algorithm loves your content here's how You do it Echo back the question then Add the word is and then give your Answer if there's any units associated With the answer then use them here too In my SEO crash course article in the Section on metadata I write metadata is Just a fancy term for the title in blah Blah when you provide answers like this Google cannot mistake that you provided A clear answer to the question writing Great blog content isn't just about Making the search engines happy far from It the main goal is to make your readers Happy the next section is a set of Readability hacks that belong in every Blog post you write no one wants to read A huge wall of text I threw up in my Mouth just looking at this instead write In short one to two sentence paragraphs That are easy on the eyes these days Most people scan content instead of Actually reading word for word so you Want to dress up your blog post with eye Candy that's going to move them down the Page break up text walls with images and Graphics your headlines should be sized Appropriately to Anchor the eye as they Scroll use custom graphics to illustrate Your points use columns to draw the eye To key content and embed videos that Will keep people on the page longer once They're played always remember the Pre-size images before uploading them to
Your site if you have a huge 10 megabyte High-res photo of your cat in your Content even if you only show the Thumbnail version of it it's going to Load the full 10 megabyte version so Size of before uploading the last Readability hack is to write your Content for middle schoolers given that The average American reads the 7th to 8th grade reading level you don't want To alienate your readers with your fancy Pants language Inconceivable he's a flesh Kincaid Reading tool to analyze your content as You get closer to the end of your blog Post you need to start thinking about a Conclusion you know how I mentioned that People scroll content these days many Folks maybe even yourself will scroll Right to the bottom for the concluding Summary so you need to give them what They want to see a summary but also Think about what is your goal with this Blog post what would you like your Readers to do next in my conclusion I Invite readers to learn more about SEO In my course the affiliate lab or if They want me to do their SEO for them They can check out my agency the search Initiative a common question that comes Up is how long does your content need to Be how many words people used to think That the longer you write the higher Your rankings will be on Google give
Google some credit here Google knows it Doesn't take 10 000 words to explain how To reset an iPhone Google expects to see Patterns on page one so if all the top Articles on your topic are 1 500 Words Then your articles should follow suit Now I know you're itching to get this Perfect blog post up on your site but Hold your horses for a bit it's time to Cross some eyes and Dot some T's run Your content through a grammar and spell Check tool like grammarly although Grammar isn't a ranking Factor on Google Typos and other blunders sure aren't Going to impress your readers then for Good measure get someone else a human to Proofread your content ask the biggest Grammar police teacher's pet uptight Friend you know to go over your content Just to get another set of eyes on it Before the upload now it's time to Upload your Masterpiece to your blog but Now that it's on your website is there Anything left to do you bet your buns First you want to put structured data or Schema on your article schema schema is Code that you put on your post that Makes it super easy for Google to figure Out exactly what your content is about Remember we always want to make things Easy for Google that's how we roll to Get started with schema use merkel's Schema markup generator open it up then Just start filling the stuff out the
Title of your article the author all of It you'll see your schema code getting Gen enter into here on the right when You're done copy it all to your Clipboard then you simply paste it into The HTML editor of your WordPress page Next make sure to Interlink existing Relevant blog posts to this one for Example when I post on anime links to Another post Google thinks I see this Receiving post must also be about anime Next you want to add a meta title and Meta description these Define what your Listing will look like in Google search Results for the title just copy the same Title that you wrote earlier the Description should be descriptive of Course and include keywords so they get Bolded in the search results and lastly Subscribe for more videos just like this One