Have you ever failed at SEO and thought what’d prevent that from happening again? In this video, you’ll get an analysis of my most recent SEO failure and how much money it cost me so you can avoid making the same mistake.
Timestamps:
00:00 Introduction
00:19 Story
03:00 Beginning to Work
05:08 Progress
06:46 What Happened Next
07:49 Mistakes to Avoid
Resources:
Flippa:
Affiliate Website:
Authority Builders:
HARO:
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Let's get real here I don't care who you Are or what level SEO Guru you're trying To portray yourself as everyone fails at SEO no one has 100 success rate and that Includes me in this video I'm going to Analyze my most recent SEO failure You'll learn where I messed up and how Much money it cost me so you can avoid Making the same mistakes that I have Let's start at the beginning the year Was 2020. it was a freaking weird year Marked by Tiger King and WAP the Fed was Also printing money like to deal with The economic Fallout of the pandemic Because of this I was able to Get Lucky By selling one of my affiliate websites For a healthy 589 thousand dollars so at This point in time I'm flying high I'm Confident AF I'm untouchable and I was Going to take some of that money to Invest into another website grow it and Then flip it again later this is my Model and it had never failed me once Before to be honest I think this Confidence was part of my downfall as I'll explain later anyways back to the Story I already knew what Nisha wanted To get into because I do my Niche Research on marketplaces like Flippa you See when a website is up for sale you Can see its Niche how much profit it's Making and also what kind of resources When into it in the form of content and Backlinks I found a website in the
Education Niche courses and whatnot Making twenty thousand dollars per month It only had 300 pages of content it had A backlink domain rating of 21. this Niche was easy street but I didn't want To buy this particular site because it Was on sale for eight hundred thousand Dollars that was way outside my budget So here's what I did instead the main Keyword for the site is best course for Blank I Googled best course for blank And made a list of all the websites on Pages two to four I was gonna reach out To each of these sites and make them an Offer these sites were doing well just Not good enough to make a lot of money And have an expensive purchase price Here's what I sent them subject line Interested in buying insert URL here hey There Matt tickety here CEO and founder Of Diggity marketing and affiliate SEO Agency lead spring I'll get straight to The point I'm interested in buying your Website from you at a generous market Price all cash up front are you Interested in selling if so just respond To this email and we can set up a time To talk out of all the responses I was Interested in just one of them here's Why this website was ranked on page Three for its main keyword but it didn't Even have a proper article targeting the Main keyword was best courses for blank But this website had a best books for a
Blank article in position 26. shortly if I write an article that matches the Search intent perfectly it's going to Crush on top of that the website had a Solid link profile with tons of Dr 60 to 80 referring domains so fast forward Along the guy wanted an extreme amount Of money for a site that wasn't Producing that much income Understandably he was being emotional he Had spent so much money on the site Through an SEO agency that wasn't Getting results anyways after months of Haggling I acquired the site for thirty One thousand dollars this price was Based on an average monthly profit of a Thousand and three dollars in a Valuation multiple of 30.9 I was so Fired up to get started on the site Confidence through the roof in fact I Was so confident I launched a follow-on Case study called project cash flow to Document the journey spoiler alert I Only did the case study for four months Just because of how lame it went In hindsight I now know what I did wrong And by the way if you appreciate honest And transparent content like this would You please smash the like button that'll Let me know to make more videos just Like this one once I I got a hold of the Site I hit the ground running fast I Redesigned the website based on my Extensively optimized theme layout
People went Bonkers for this layout in Project cash flow after you finish here Check out my video called I designed the Perfect affiliate website to check out This layout Link in the description next I got the technical SEO Health audit Score up to 97. some of the technical SEO issues were resolved by fixing Missing alt tags as well as missing meta Descriptions removing duplicate H1s Changing some incorrect internal Nofollow links to do follow and De-indicting the blog roll pagination I Also optimized the hell out of the site Speed getting the load time down to 743 Milliseconds I then optimized the Content on the site for SEO making sure That content was formatted correctly the H1 title and URL also known as the three Kings were optimized for keywords I Fixed the subheading structure adjusted The word count on pages that were out of Whack fix keyword and entity frequency Issues made sure the content was Readable and offered value to the Readers then affixi virtually empty About page with author profiles and Contact information both requirements in Google's quality Raider guidelines then It was all about setting up a Content Plan that was going to take this site to The Moon as you know the main keyword Was best course for blank first things First I wrote a perfectly optimized
Article attacking that keyword then like Any other smart subscriber to this Channel I set out to create topical Authority for this damn course topical Authorities when you don't just write One article on a topic you write all of The Articles and when you do so Google Has no choice but to deem you a topical Authority and a niche and then when a Google core algorithm update hits your Traffic skyrockets so I wrote review Content on all the courses in the niche All the versus keywords course X versus Course Y and informational articles that Had to do with the courses themselves What dates this course X happen who can Apply to course y everything when I Acquired the site it had 150 pages of Content today it has 339 and you bet Your buns I built links too in the first Month I got a citation pack from Authority Builders to establish a base Of foundational links I started a guest Post campaign building about 10 links Per month I was also dripping horror Links in since day one since the start In November 2020 over a thousand Referring domains were built built and The domain rating went from 22 to 39 Which is well good enough to compete in This Niche so what was the result after All this effort check this out here's The traffic growth in Google analytics Since the project was started if you
Compare last month to the first 30 days There's a 272 percent increase in Sessions what the hell am I complaining About to make matters even more Confusing here's a screenshot of my rank Tracker almost every keyword made it to The top of Google almost every keyword Except the main keyword the one that This whole Project's profitability Hinged on never made it to the first Page of Google got close but it never Broke through and as a result profit Never took off in fact it's making just Barely a bit more than it did in the Beginning but I had put so much time and Money into the site remember the last Person that owned the site that was Getting emotional about the money you Put into it well that's what happened to Me too I didn't want to lose so guess What I did I poured more money into it Of course the site was cursed when it Came to ranking for that one keyword so My team and I did some Next Level Brainstorming to try to fix it so before We've gotten topical Authority for best Course for blank this time we wanted Topical Authority for courses in general We started writing literally every piece Of content on courses what is the course Are online courses better than in-person Courses we went nuts like I said we were Getting emotional also around this time The Google product reviews update came
Out which got us thinking that we need To beast mode the quality of our best Course for blank review so I hate you Not we conducted a study to see how much Each course had improved student scores Before and after they took it no one in This Niche had anything close to this Level of research all in all we spent 55 000 on the site thirty five thousand Dollars to purchase it and an additional Twenty thousand dollar investment to try To grow it I did everything Damn keyword to page one but no dice so I decided to give up on it and you can Imagine how gut-wrenching of a feeling It was to give up after all this time And money had gone into it so what Happened to the site I put that on Autopilot I stopped creating content for The site and stopped building links now It just exists making a thousand bucks Per month eventually it'll pay itself Back but man Matt you're an idiot so Where did it all go wrong on day one When I decided to acquire the site The success of this site hinged on one Keyword and even though I had Supreme Confidence that I could get to the top Of Google for that keyword I forgot that Some sites are just straight up cursed For particular keywords that's why it's Important to always choose a niche and a Domain name that's expandable while this Site was meant to be line for best
Course for blank if I would have just Started on a general Course Review site I could have pivoted to reviewing any Course instead I put all my eggs in one Basket and the stupidest thing look what I wrote in month one of project cash Flow The crucial evaluation factors for Buying a website include is revenue Overly dependent on one or two pages Then look how dumb I am after that I Wrote In the case of project cash flow I Wasn't overly concerned with the factors Above Luckily you can't fire the owner of a Business sorry guys rule number one Always start or buy sites with the Branded domain name in a highly Expandable Niche don't hinder success on Any one keyword rule number two know That affiliate marketing is like playing Roulette you don't win all the time the Good thing is that you do win most of The time what would you do if there's a Game in the casino with an 80 success Rate you'd sit your ass down and play it A million times likewise you should also Have a few projects going at the same Time the more games you play the more Chances you have to win rule number Three this eighty percent win rate has a Catch to it it depends on how well you Do your SEO do crap SEO and your success Rate drops to 30 percent do everything Perfect and you get closer to 80 and
Above what happened to me is I broke my Own rules I didn't stick to the SEO plan That had never failed me before it has Never failed me since if you'd like to Learn what that plan is join my free Affiliate SEO masterclass it details Everything I'm doing today in 2023 to Get sites to the top of Google Consistently and make sure to subscribe For more videos just like this one