Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to totally appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from someone who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to completely appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to completely grasp it. Or just make it your buddy as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both sophisticated and brand-new online business owners.
The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your service. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization only.
However do not be constrained by that because the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a service or begin and follow proven ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing company owner: If you have not begun a business at all or have no business concept, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can learn strategies to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that might challenge your concept of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic outcomes.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding service.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you should do to fail-proof your service, how to attract clients, and the secrets to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– since they complement each other and provide for beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your business. You get to learn how to deliver your message and communicate value in such a way that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are advised to company owner who wish to become more effective in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable company. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise supply your customers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters whatever you already learn about growing a profitable organization. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder drawn up.
The sales funnel is very important and has actually changed the way business owners and organizations approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the various steps of your worth ladder till they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is necessary.
This secret describes where your target market (i.e., clients who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s probably the most challenging aspect of running a successful online business.
Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the best kind of traffic that you should pay attention to and how it can transform your business. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it means you can include more certified customers to your email list and launch an effective product that people are all set and ready to buy right away.
In developing that attractive character, Russell Brunson specifies the 3 elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their aspects, and recognize the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually assisted him to shift into an Attractive Character and a popular internet online marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Do not simply enjoy daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily get in touch with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look simple however it’s powerful!
Russell also provides good examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the strategies and methods for developing high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire car. When building an organization, what a horrible course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is basic to producing the ideal type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you require to completely comprehend when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service recommendations. It enters into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper buyers for your services and items.
You can choose which you desire to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, particularly if you have an item you’re presently selling online (or perhaps offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how using a specific WORD can change your whole organization amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what products you use, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. But it’s “invisible”– which suggests there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– consequently triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy techniques that will work for any business model.
Build relationships and establish rapport with your clients.
You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a company.
You’ll discover a lot of aha moments while going through the sections. You’re guided on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.