I Never Liked Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to enhance your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of internet marketing concepts to completely value the book.

Dotcom Secrets is an excellent resource if you wish to learn from somebody who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to fully appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online company.

So if you’re prepared to gain from among the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may need to read it numerous times to completely grasp it. Or merely make it your companion as you tackle your online lifestyle service adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and sophisticated online entrepreneurs.

How many business books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start an organization or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for developing a sustainable online service only.

But don’t be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to scale an organization or begin and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You should think about another book.

Although, DotCom Secrets offers wise insights and strategies to:

Existing company owner: If you haven’t started a business at all or have no company concept, the book might not relate to you.

Item owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.

Positive marketers: If you’re willing to take steps that may challenge your idea of service, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a company that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce terrific outcomes, you don’t desire to fizzle out.

So whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative service.

If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you must do to fail-proof your company, how to attract consumers, and the secrets to substantially increase your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing business or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– considering that they match each other and provide for starting and growing a successful business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to effectively structure your business. You get to discover how to deliver your message and communicate value in such a way that makes people wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and make money to share messages that will alter another person’s life.

Both books are suggested to company owner who want to end up being more effective in their industries. Business owners who are built to see chances in competitors instead of pain.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your organization. How does this understanding assist your clients and clients?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your organization?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

Worth is key when it pertains to building a sustainable company. If there’s no worth, customers and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise provide your clients with a more tailored service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a rewarding service. You’ll get going with developing out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is necessary and has actually altered the method business owners and organizations approach sales online.

It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the different steps of your worth ladder till they’re prepared to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to determine or serve them. That’s why knowing how to specify your target audience is important.

This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant struggle for many people. It’s arguably the most complicated aspect of running an effective online company.

Do you really comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation competence.

He reveals you the very best type of traffic that you ought to pay attention to and how it can transform your company. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.

Make sure you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it indicates you can include more certified consumers to your email list and release a successful item that individuals are all set and prepared to acquire right away.

In producing that attractive character, Russell Brunson defines the 3 elements you must keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character using these parts and their components, and determine the best way to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that help to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a desired internet online marketer.

The Soap Opera Sequence works since it capitalizes on giving value to your customers. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.

The days of uninteresting e-mail sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.

You wish to be able to lead ideal consumers back to your offer. This may look basic but it’s powerful nevertheless!

Russell likewise offers fine examples and written templates to accelerate the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and methods for developing high-converting funnels are talked about in detail, as well as and what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.

This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. What a dreadful path to follow when developing a business!

The secret here is leveraging on other people who already have an effective funnel and making your deal to their exact clients. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I check out DotCom Secrets a few years ago (and several times more because that first time to completely understand and carry out the techniques in my own online company.

It not only opened my eyes to funnels and how to develop them but also the seven phases that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, seven-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.

This trick alone is essential to producing the ideal type of page, deal, and traffic that will cause sales.

There’s also the pre-framing concept that you need to completely comprehend when creating a funnel– especially if you desire visitors and leads to trust you more. Well, who does not want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical organization suggestions. It goes into the specific landing pages you can create in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyperactive buyers for your services and products.

As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have an item you’re presently offering online (and even offline).

I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you offer, or business design, this is the part that some of the effective business owners would conceal from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t understand this section because it was unique in its method. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to offer countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential because it shows what ought to happen once you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to purchase.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and entertaining– thereby triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is short however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your company’ significance using the value ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your market.

Easy techniques that will work for any service model.

Build relationships and establish relationship with your consumers.

Cons.

You may require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the details).

The book is perfect for services that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a business and beginning.

You’ll stumble upon a lot of aha moments while going through the areas. More notably, you’re assisted on how to include the principle into my own business.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<