In this video i’m going to answer the Question what would i do if i lost all My money and i had to start over again In the seo industry my name is matt Diggety i’m the founder of multiple Seven-figure seo businesses including Dignity marketing lead spring the search Initiative authority builders the Affiliate lab and the chiang mai seo Conference the question what would i do If i had to start over gets asked a ton In the comments on this channel and when It comes to content ideas you guys are The boss of me so i had to make this Video but there’s actually two ways to Go about answering this hypothetical Question a what would i do if i lost all My money and had to start over and b What would i do if i were just starting Out as you can see by this community Poll most viewers wanted to see version A so that’s what i’m going to serve up For you but i promise to get to version B later so make sure to subscribe anyhow It’s a super interesting question and i Understand why people would ask it Beginners just starting out want to know If they’re heading in the right Direction and experienced seo pros might Be curious if i’d take a different path And if so maybe they should pivot in Their own businesses as well but before We get started let’s set some ground Rules for this hypothetical squid game
First i lost all my money i have zero Dollars to my name second i lost my Reputation as well i can’t leverage my Name and call up some company and talk Them into hiring me to do their seo Third i still have my seo knowledge There’s no weird jason-born amnesia Going on but here’s the twist i’m Putting on this game plan i’m gonna Design my path with the goal of getting Rich i don’t want to just survive i want To thrive so right now you’re about to Learn honestly exactly what i would do If i were starting again from scratch But real quick if you like this type of Content would you please obliterate the Like button utter destruction of the Like button helps youtube algorithm know That this video is cool which helps the Video reach more cool people like you And contributes to the staggering 1300 Per month adsense revenue from all this Youtube work spoiler alert youtube would Not be in my recovery plan okay let’s Get started all right let’s start off With phase one of my recovery stimulus Plan what i’m gonna do is start an seo Service business which sells something That i can leverage later in my own seo Business down the road if we think about Seo fundamentally what does it actually Require it’s two things content and Links you can’t rank without writing Content and you can’t rank in any decent
Niches without building backlinks Another reason i’m starting with an seo Services business is because it takes Zero capital to start and that’s Important in this hypothetical situation Because i’m broke now between content And backlinks my choice is to start a Content service wtf you already have a Link building agency authority builders You already know how to do it why Wouldn’t you just repeat the process There’s a very important reason for that And i’ll get to it later one could also Say the same about starting an seo Agency i have an seo agency the search Initiative but in this recovery plan i’m Not gonna go there as well and i’m gonna Also talk about that later what’s cool About starting a content agency is Because you’re producing content you’re Getting good at it you’re refining your Process then you can plug that into a Business later and when you do that when You start providing services for your Own business you’re going to do it at Cost rock bottom prices you’ll be able To blow past your competition because You’re paying for content at half the Price that they are here’s exactly how I’d start making a content business i Would start at the very bottom Freelancing writing content pieces for Other people and the first thing i would Do to get some work is reach out to the
Top boss level content agencies right Now and apply i want to learn all their Sops their processes and the guidelines For their writers so i can get good Right away i’m also going to pay close Attention to see how they scale how they Hire how they manage and how they build A team because i’m going to repeat the Same later and concurrent to working at A content agency i’m also going to do Some freelance work myself the goal is Twofold first i want to start getting my Own regular clients and of course making More money but second i want to start Building a rep for myself as a content Writer so i can pivot that into my own Business i’ll start looking for Freelance clients on upwork the cult of Copy facebook group which i definitely Love for finding my own writers and Here’s something i’m going to do outside The box is i’m going to reach out to top Tier affiliate marketing portfolio Owners and what i’m going to get out of This is being included into cutting edge Best seo practices and strategies for This type of outreach i’m going to spend A lot of time in the affiliate seo Mastermind facebook group how about Price how much am i going to charge for My services with the work i’m doing for Content agencies honestly it’s just About gaining experience i’ll accept Whatever they throw at me for
Freelancing i’m probably going to charge About five to six cents from word and Then start to scale up after that as i Get more experience but here’s a big Difference on how i’m gonna do things Compared to how i see a lot of writers Operate i’m really gonna try a lot of Writers do really good at the beginning Then start to get lazy cunning corners And seeing what they can get away with For me the 500th piece of content that i Write is going to be just as good as the First in fact it should be a lot better Because of my experience working with The best in the industry i’m also Without fail always going to be on time I’d want to start a reputation for being Someone that people can count on now as I’m starting to level up i’m going to Start to transition my freelance work Into my own actual business i’m going to Buy surfer and start to offer seo Optimized content and of course i’m Going to charge more for it i’m going to Start charging more for my normal Services as well and i’m going to be Able to do that because i’ve started to Develop a reputation of being quality And on time people pay a premium for That myself included i’ll also buy a Tool like jarvis and start to offer a Cheaper ai driven solution even though It’s called ai right now it’s not very Automated and i see a big gap in the
Industry for skilled operators Eventually i’m going to start getting More and more work and i’m going to need To outsource some of it to other writers To help me fulfill it as soon as Possible the goal is to get to a point Where i’m not really writing anymore but I’m just managing the writers i’m trying To free up time for phase 2 of this Recovery plan but where am i going to go To find writers to help me with this in Exactly the same places where i found my Freelance writing jobs but i’m not going To skimp out on price i’m going to get Good people and offer a nice price to Attract these good people i want to keep This company culture alive of high Quality and punctuality remember i’m Going to use this content for my own Business later on but until i’m ready to Transition to the second phase of my Career this business is my cash cow the Content business is what i’m going to Use to produce some money that’s going To allow me to take bigger risks and Make more money and once i hit about 5k Per month profit for this business it’s Time to switch gears and prepare for the Big show but before that let’s do a Quick digression onto why i didn’t take A couple of the paths that i mentioned Earlier let’s first talk about links why Didn’t i start a link business the other Side of the seo coin i’ve run two link
Businesses before diggity links which i Sold eventually and authority builders And i can say from first-hand experience Is a profitable business but very Challenging having a link business and An outreach team is actually a good fit For this recovery plan because i’d be Doing outreach to build backlinks for Other people i can then start to build The rolodex which i could use later and Contact these webmasters for linking to My own sites but given these parameters That this hypothetical start with zero Dollar scenario i wouldn’t do it for Myself the second time around why is That because today it’s hard as hell to Get traction with a link building Business everyone is getting spammed a Hundred times a day with link building Offers this happens in your email inbox But also on social media in addition i Can say from experience it’s super hard To sell links without two things the First is reputation people do not want To buy links from people that they don’t Know wait a minute Who are you And in this scenario i’m starting over From zero with no reputation as well the Second is cash you can get traction with The link building business by running Paid ads but in this scenario i’m broke As a joke that said some of you viewers Don’t like to write or you’re not a
Native english speaker so here’s a quick Rundown on how you can get started if You want to start a link building Business finding clients is the hard Part which we just talked about you can Have a hell of a time getting through All the spam that people are getting in Their inboxes every day with link Building offers so i recommend to think Outside the box there’s existing Outreaching businesses that already have The customers they already have the Traction you can do outreach for them Authority builders for example hires at Least 20 outreachers at any given time And we pay a pretty penny for an Introduction to a great webmaster with a Great website as for the outreach part Of it itself the actual work of the Business i would definitely recommend Configuring my business outreach for Guest posts and link insertions those Seem to be the most popular choices Right now you can check out my backlink Playlist on my channel for tips on how To do both these outreach tactics for Tools you can use gmass it’s a free tool And it gets the job done it also has Great deliverability rate as it’s just a Layer on top of gmail it doesn’t go Through all these different servers and Configurations and everything up aside From guest posts and link insertions i Would also double down on help a
Reporter out that’s haro it’s a free Service as well so it takes zero dollars To get started and from working with Dozens of hardware providers there’s a Clear distinction on who’s really good At it and who sucks and that boils down To persistence you have to treat each Pitch like there’s a hundred percent Chance that you’re going to land it if You just try hard enough people with This mindset crush it at harl now in Terms of leveling up with the link Building business first really really Listen to your clients feedback as if Your business depended on it because it Actually does next you need to pay close Attention to industry trends on what People want with their links i started To notice that people wanted links from Websites with traffic and we were the First people to do this at authority Builders a thousand traffic or more or Your money back and lastly with the link Building business you can never stop Outreaching even if you build up a list With 500 people to work with things Change websites tank traffic websites Crash you have to keep out reaching to Refill that now let’s start to talk About why in this hypothetical situation I wouldn’t build an seo agency like the Search initiative again it’s actually Not that bad situation for starting from Scratch you can get clients through cold
Outreach through emails or linkedin or Facebook and the great thing about an Seo agency is you get paid up front Before you do the work that money is Going to be used of course to rank the Clients that paid you that money but It’s also going to pay for your seo Tools which are going to help you rank But this is my video and you want to Know what i’d do so here we go agency Seo is cool and as you know i have one Myself but it’s hard as to scale Client management requires personal Attention and if i want to get back to Where i am today i have a hard time Believing that i’d be able to do it with An seo agency and that’s because an Agency requires so much attention would Prevent me from having enough time to Move on to phase two which i’ll get into Right now i truly believe that the best Way to make money right now in seo is to Build and eventually sell high profit Websites monetized with affiliate Marketing phase two is about building an Affiliate website portfolio it’s what I’m doing right now in real life and if There was something better i would have Already switched now let me be clear my Advice is backwards Many people think that you should start An seo agency first get some recurring Money and then move into affiliate i’m Not saying to go backwards i think you
Should just make your money from seo Services then go into affiliate instead I’m saying to build an income source From seo services then start affiliate And then later on you can start an Agency if you want here’s how i’d start I take the excess profit from the Content agency and start building one Website i’d select a niche by scouring Marketplaces like flippa and finding a Niche with the best roi namely what is a Niche with the highest amount of Earnings versus content and link Investment make sure to check out my Video on how to choose a profitable Niche after you watch this video after That i’m going to start building out my First site very very slowly i’m going to Take the profit from the content Business subtract out my living expenses Then use the leftovers to go directly Into this new website now the awesome Part is that content is already taken Care of i’d use my content agency to Start that website with about 30 pieces Of content then i’d produce about 15 per Month consistently for links i’d focus On link insertions and help a reporter Out and i do some guest posting as well To balance things out for paid tools Because i’m on a budget here i’d stick To only the essentials that’s surfer seo And ahrefs now building a site from Scratch is a much bigger topic bigger
Than the scope of this video so for a Deep dive check out my video on how to Get to a thousand dollars per month as Fast as possible after you watch this Video link in the description now once i Get the first site to make five thousand Dollars per month i’m going to flip that Website on a broker like empire flippers Or investor club but matt you just built Up an additional 5k per month of passive Cash flow why would you sell it hear me Out this is where we start to hit Exponential growth at the time of Filming this video current multiples for Flipping an affiliate business are Around 55x that means that 5 000 per Month website could sell for 275 Thousand dollars that’s a quarter of a Million dollars that i get today now Right this minute and what do you think I’m gonna do with that money exactly What you think i am i’m gonna do it all Over again but i’m gonna build three Sites this time and i’m gonna add a Little bit more diversity to this Portfolio sure i’m gonna make another Site focused on a high roi niche again But i’m also gonna put some long plays In there but i’m also gonna pick some Challenging competitive niches niches Like health casino cbd finance ones that Take more experience and resources to Compete in because you know who has Bankroll now this guy is bankroll now
And at this point it’s rinse and repeat Mode i’m going to build website i’m Going to rank websites and i’m going to Flip websites over and over again until I’m pooping money and i’m going to make Sure to smash the like button for the Youtube algorithm and subscribe for more Videos just like these