Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing concepts to fully appreciate the book.
If you desire to find out from somebody who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing ideas to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
So if you’re ready to gain from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it several times to totally comprehend it. Or simply make it your buddy as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and new online entrepreneurs.
How many service books do you still discover pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your organization. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a service or begin and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to think about another book.
DotCom Secrets offers smart insights and strategies to:
Existing company owner: If you have not begun a business at all or have no service idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can learn methods to double and even triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your idea of organization, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t wish to die since you do not have the skillset, tools, and secrets that have actually been tested and shown to produce fantastic results.
So whether you’re a novice who’s just starting or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a rewarding organization.
If you already have a company, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you need to do to fail-proof your organization, how to attract clients, and the tricks to substantially boost your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– since they match each other and attend to beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to efficiently structure your business. You get to discover how to provide your message and communicate worth in such a way that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to business owners who wish to end up being more effective in their markets. Business owners who are developed to see chances in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your company. How does this understanding assist your consumers and customers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is key. , if there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you already know about growing a rewarding organization. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has changed the way entrepreneurs and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the various steps of your worth ladder up until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why understanding how to specify your target market is important.
This secret outlines where your target audience (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for many people. It’s arguably the most complicated aspect of running an effective online business.
Do you really understand how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the best type of traffic that you ought to take notice of and how it can change your business. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it indicates you can include more certified clients to your email list and release a successful item that individuals are prepared and prepared to purchase immediately.
In developing that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these elements and their elements, and determine the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have actually helped him to shift into an in-demand web and an attractive character marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing value to your subscribers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This might look simple however it’s effective!
Russell also supplies good examples and written design templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are gone over in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. What an awful path to follow when developing a company!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them but likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This secret alone is fundamental to developing the ideal type of page, deal, and traffic that will cause sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service suggestions. It goes into the specific landing pages you can create in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
When you’ve understood how this works, you can choose which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, especially if you have a product you’re currently offering online (and even offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your whole business magically. That single word can act as bait.
No matter the market you operate in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not grasp this section because it was distinct in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “undetectable”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– consequently causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your organization’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Simple methods that will work for any organization design.
Establish and develop relationships connection with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you execute the info).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a company and starting.
You’ll discover a lot of aha minutes while going through the areas. You’re assisted on how to include the principle into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.