Inc 500 Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can utilize to improve your company immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing concepts to totally appreciate the book.

Dotcom Secrets is a terrific resource if you want to gain from someone who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.

But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online company.

So if you’re prepared to gain from among the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You may need to read it multiple times to fully comprehend it. Or just make it your buddy as you go about your online lifestyle business experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both new and innovative online business owners.

The number of business books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be used online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to start a company or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your company. You’ll certainly get results from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online business only.

Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you want to start or scale a service and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets provides smart insights and methods to:

Existing business owners: If you have not started a business at all or have no organization concept, the book may not relate to you.

Product owners: If you have an existing item already, then you can discover methods to double and even triple your sales.

Positive online marketers: If you’re prepared to take actions that might challenge your concept of organization, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct an organization that stands the test of time. You don’t wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been tested and proven to produce great outcomes.

So whether you’re a novice who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful service.

If you currently have a business, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you ought to do to fail-proof your company, how to draw in consumers, and the tricks to substantially enhance your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing organization or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and offer beginning and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to effectively structure your company. You get to learn how to provide your message and communicate value in a manner that makes people want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and get paid to share messages that will alter somebody else’s life.

Both books are suggested to company owner who wish to end up being more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you require to have a full understanding of where you want your service. How does this understanding help your clients and customers?

This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they get from your service?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Worth is essential when it comes to building a sustainable service. , if there’s no value, customers and clients customers leave.

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll also supply your clients with a more customized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that changes everything you already know about growing a lucrative service. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient value adder mapped out, you might not be able to develop a high-converting sales funnel.

The sales funnel is very important and has actually changed the method business owners and organizations approach sales online.

It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to define your target market is very important.

This secret lays out where your target audience (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for most people. It’s probably the most daunting element of running a successful online company.

Do you actually understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation expertise, Russell has the answers.

He reveals you the very best kind of traffic that you must pay attention to and how it can transform your service. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.

Make sure you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it suggests you can add more competent consumers to your email list and release a successful item that individuals are ready and ready to purchase immediately.

In creating that attractive character, Russell Brunson defines the 3 components you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an appealing character using these components and their components, and identify the best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a sought-after web online marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your customers. This ‘worth’ combined with an alluring open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.

The days of uninteresting email series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily get in touch with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This may look basic but it’s powerful!

Russell likewise provides fine examples and written templates to accelerate the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and methods for developing high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire lorry. When building an organization, what a horrible course to follow!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact clients. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a valuable gift for your organization. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really glad that I read DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and carry out the methods in my own online organization.

It not only opened my eyes to funnels and how to construct them but also the 7 stages that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a 6-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.

This secret alone is basic to producing the ideal type of page, offer, and traffic that will cause sales.

When developing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully understand. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical business advice. It goes into the specific landing pages you can develop in the 7 structure stages that we’ve talked about earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive purchasers for your services and products.

You can choose which you desire to start with first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and exposes the trick that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, especially if you have an item you’re currently selling online (and even offline).

I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your entire service amazingly. That single word can act as bait.

Despite the market you operate in, what you do, what items you provide, or business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and amusing– thus triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your service’ significance utilizing the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being a thought leader in your market.

Basic methods that will work for any organization design.

Build relationships and develop rapport with your consumers.

Cons.

You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you execute the details).

The book is ideal for organizations that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a service and starting.

You’ll come across a bunch of aha moments while going through the sections. You’re directed on how to integrate the concept into my own service.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<