Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing principles to fully value the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to fully appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to totally grasp it. Or simply make it your buddy as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of business books do you still find appropriate in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to begin or scale an organization and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
DotCom Secrets offers smart insights and techniques to:
Existing business owners: If you have not begun a company at all or have no company idea, the book may not pertain to you.
Product owners: If you have an existing item already, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your idea of organization, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and secrets that have actually been checked and shown to produce excellent outcomes.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful company.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you must do to fail-proof your service, how to draw in customers, and the tricks to considerably improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– because they complement each other and provide for starting and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your company. You get to learn how to provide your message and interact worth in a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to end up being more successful in their markets. Business owners who are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. , if there’s no worth, clients and customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise offer your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you already know about growing a rewarding company. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different actions of your worth ladder until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to specify your target audience is important.
This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most overwhelming aspect of running an effective online business.
Do you really comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation know-how.
He reveals you the very best type of traffic that you must take note of and how it can change your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it means you can include more qualified clients to your email list and launch a successful item that people are willing and ready to buy right now.
In creating that attractive character, Russell Brunson specifies the three parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their aspects, and identify the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a popular internet marketer.
Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You must be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your offer. This might look simple however it’s powerful however!
Russell likewise offers fine examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the methods and methods for building high-converting funnels are talked about in detail, along with and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When building a company, what a terrible course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your service. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully comprehend and carry out the methods in my own online business.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is basic to developing the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you require to fully understand when developing a funnel– especially if you want visitors and leads to trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service recommendations. It enters into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your product or services.
You can decide which you desire to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re presently offering online (or perhaps offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your whole company magically. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you offer, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section because it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what need to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– thus causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your service’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic methods that will work for any organization design.
Establish and build relationships connection with your customers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing an organization and starting.
You’ll discover a bunch of aha minutes while going through the areas. More significantly, you’re assisted on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.