Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to totally value the book.
If you want to learn from somebody who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to fully understand it. Or simply make it your companion as you set about your online way of life service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and innovative online business owners.
How many company books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your service. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization just.
However do not be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to begin or scale a business and follow tested ‘shortcut’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.
DotCom Secrets offers wise insights and methods to:
Existing entrepreneur: If you have not begun a service at all or have no business concept, the book may not pertain to you.
Item owners: If you have an existing item already, then you can learn methods to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your concept of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You don’t wish to blow over due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and shown to produce terrific outcomes.
Whether you’re a newbie who’s just getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable service.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to draw in consumers, and the secrets to substantially increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– given that they match each other and attend to beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your organization. You get to learn how to deliver your message and interact worth in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to business owners who wish to end up being more effective in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your business. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it comes to building a sustainable business. If there’s no value, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also supply your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you currently understand about growing a successful company. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to identify or serve them. That’s why knowing how to define your target market is important.
This secret describes where your target audience (i.e., consumers who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s arguably the most overwhelming aspect of running an effective online business.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation competence, Russell has the answers.
He reveals you the best type of traffic that you should take note of and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it means you can include more certified consumers to your e-mail list and introduce a successful item that individuals are all set and willing to buy right away.
In developing that appealing character, Russell Brunson defines the three components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these components and their aspects, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have helped him to transition into a desired internet and an attractive character marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and tactical about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This might look basic however it’s powerful however!
Russell likewise supplies fine examples and written templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the methods and methods for developing high-converting funnels are talked about in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. What an awful course to follow when developing a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your company. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and several times more since that very first time to fully comprehend and implement the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them however also the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to creating the ideal kind of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to fully comprehend when developing a funnel– particularly if you want visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company suggestions. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and products.
You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re presently selling online (or even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can change your entire organization magically. That single word can function as bait.
Despite the industry you operate in, what you do, what items you use, or business design, this is the part that some of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this section because it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what should happen once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “undetectable”– which implies there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– thus causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your service’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any business model.
Build relationships and develop relationship with your clients.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing an organization and starting.
You’ll encounter a bunch of aha moments while going through the sections. You’re guided on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.