Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to fully appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online business.
So if you’re all set to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it multiple times to completely understand it. Or merely make it your buddy as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and new online entrepreneurs.
The number of service books do you still find relevant in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to begin or scale a service and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you have not started a company at all or have no organization idea, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of service, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been evaluated and proven to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful organization.
If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you must do to fail-proof your business, how to draw in clients, and the secrets to considerably enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– since they complement each other and offer beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your organization. You get to discover how to provide your message and communicate value in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who wish to become more successful in their industries. Business owners who are developed to see chances in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it comes to building a sustainable service. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your clients with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you already understand about growing a lucrative organization. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder drawn up.
The sales funnel is necessary and has actually changed the method business owners and services approach sales online.
It works because it takes into account the customers’ habits– and moves them through the different steps of your worth ladder up until they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to recognize or serve them. That’s why understanding how to define your target audience is essential.
This secret outlines where your target market (i.e., customers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s perhaps the most daunting element of running a successful online company.
Do you truly understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the best kind of traffic that you must focus on and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it means you can include more certified clients to your email list and release a successful item that individuals are ready and willing to buy immediately.
In creating that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these elements and their components, and identify the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have actually helped him to transition into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your offer. This may look easy but it’s effective however!
When you’re sending out Seinfeld e-mails, Russell also offers excellent examples and composed design templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are gone over in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When constructing a service, what a terrible course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a few years ago (and numerous times more since that first time to totally comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to develop them however also the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, or even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to producing the ideal kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to fully comprehend when creating a funnel– especially if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization suggestions. It goes into the particular landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper purchasers for your product or services.
You can decide which you want to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, especially if you have a product you’re presently selling online (or even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your entire service amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what items you offer, or the business model, this is the part that a few of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was distinct in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. Once the visitor has successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and amusing– thus triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ importance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Simple strategies that will work for any business model.
Establish and build relationships rapport with your clients.
You might need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you implement the info).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing an organization.
You’ll come across a lot of aha minutes while going through the areas. More importantly, you’re directed on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely recommend that you get a copy of DotCom Secrets for FREE.