Inner Circkle Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to enhance your business right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing principles to totally appreciate the book.

Dotcom Secrets is an excellent resource if you wish to gain from somebody who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to completely appreciate it.

But in general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.

If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it multiple times to fully understand it. Or simply make it your companion as you set about your online way of life organization adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it appropriate to both sophisticated and new online entrepreneurs.

The number of service books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still effective today.

You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion approaches, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to begin an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your organization. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service just.

But don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you want to start or scale a company and follow proven ‘shortcut’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing company owner: If you haven’t started a service at all or have no service idea, the book may not relate to you.

Product owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.

Confident online marketers: If you’re ready to take steps that may challenge your concept of company, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent results, you do not desire to fizzle out.

So whether you’re a novice who’s just getting going or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding organization.

If you already have a company, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you should do to fail-proof your business, how to bring in customers, and the tricks to significantly boost your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and provide for starting and growing an effective service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to efficiently structure your organization. You get to discover how to deliver your message and interact value in a way that makes people wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and get paid to share messages that will alter somebody else’s life.

Both books are advised to company owner who want to become more successful in their markets. Business owners who are constructed to see chances in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you desire your organization. How does this understanding help your consumers and customers?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 easy questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your business?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Value is crucial when it concerns constructing a sustainable business. If there’s no worth, consumers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your consumers with a more customized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like a surprise that changes whatever you currently learn about growing a lucrative business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is essential and has altered the method entrepreneurs and services approach sales online.

It works since it considers the customers’ behaviors– and moves them through the various actions of your worth ladder till they’re prepared to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to determine or serve them. That’s why understanding how to specify your target market is very important.

This secret describes where your target audience (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for most people. It’s perhaps the most overwhelming aspect of running an effective online company.

Do you actually comprehend how traffic operates in the online marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the responses.

He reveals you the best kind of traffic that you should focus on and how it can transform your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will result in a sale.

Make certain you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it indicates you can add more certified customers to your email list and launch a successful product that people are prepared and ready to buy right now.

In developing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these components and their elements, and recognize the best way to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into an in-demand internet and an appealing character online marketer.

The Soap Opera Sequence works because it capitalizes on providing worth to your subscribers. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.

The days of boring e-mail series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.

You wish to be able to lead ideal customers back to your offer. This may look simple however it’s powerful!

When you’re sending out Seinfeld e-mails, Russell also offers great examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and techniques for constructing high-converting funnels are talked about in detail, as well as and what you really ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.

This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole car. What an awful path to follow when building a business!

The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is a priceless present for your service. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to totally comprehend and execute the techniques in my own online service.

It not just opened my eyes to funnels and how to construct them but likewise the seven phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference in between having a 6-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.

This secret alone is basic to creating the right type of page, deal, and traffic that will cause sales.

When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely understand. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical organization recommendations. It goes into the specific landing pages you can produce in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive purchasers for your services and products.

You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and reveals the secret that made all his books sell millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, especially if you have an item you’re presently offering online (and even offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how utilizing a certain WORD can alter your entire business amazingly. That single word can serve as bait.

Despite the industry you run in, what you do, what items you use, or business design, this is the part that a few of the effective entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this area since it was distinct in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. When the visitor has successfully submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to purchase.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and amusing– consequently causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your company’ relevance using the worth ladders and sales funnel strategies and scripts.

Get secrets to becoming a thought leader in your industry.

Easy techniques that will work for any organization model.

Establish and construct relationships relationship with your consumers.

Cons.

You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the details).

The book is ideal for businesses that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and starting.

You’ll come across a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to integrate the idea into my own business.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<