Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing ideas to completely value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
So if you’re ready to learn from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to totally understand it. Or merely make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online business owners.
The number of organization books do you still discover pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online business only.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale a business or begin and follow proven ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
DotCom Secrets supplies clever insights and strategies to:
Existing entrepreneur: If you haven’t started a company at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing product already, then you can find out strategies to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your concept of organization, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent results, you don’t desire to fizzle out.
So whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you must do to fail-proof your service, how to attract customers, and the secrets to significantly improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and attend to beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your organization. You get to find out how to deliver your message and communicate value in a way that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who want to become more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding help your clients and consumers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four basic concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it comes to developing a sustainable business. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise offer your consumers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you already learn about growing a lucrative organization. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has changed the way business owners and services approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the various steps of your worth ladder until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target audience (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most daunting element of running a successful online business.
Do you really comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He reveals you the very best kind of traffic that you should take notice of and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it means you can add more qualified consumers to your e-mail list and introduce an effective item that individuals are prepared and prepared to buy right now.
In producing that attractive character, Russell Brunson specifies the three components you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their aspects, and determine the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually helped him to shift into an in-demand web and an appealing character marketer.
Since it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly get in touch with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect customers back to your deal. This might look basic however it’s effective nevertheless!
When you’re sending Seinfeld e-mails, Russell also offers excellent examples and written templates to speed up the procedure.
Section Three: Funnelology
In this section, the techniques and methods for constructing high-converting funnels are talked about in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. When developing a service, what a terrible course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and several times more since that very first time to fully understand and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is basic to producing the best kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing idea that you need to fully comprehend when developing a funnel– especially if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company advice. It enters into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (and even offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire company amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. As soon as the visitor has successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– thus triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your company’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Basic techniques that will work for any company model.
Establish and develop relationships rapport with your clients.
You might require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the details).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing an organization and beginning.
You’ll encounter a lot of aha moments while going through the sections. You’re assisted on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.