Dotcom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing concepts to totally appreciate the book.
If you desire to find out from someone who has in fact made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online company.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it numerous times to totally understand it. Or just make it your buddy as you go about your online way of life organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both advanced and brand-new online business owners.
The number of company books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online organization only.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale an organization or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You must think about another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing company owner: If you haven’t begun a business at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your concept of company, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been checked and shown to produce excellent outcomes, you don’t want to fizzle out.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding organization.
If you already have a service, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to draw in clients, and the secrets to considerably increase your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– since they complement each other and attend to beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your company. You get to discover how to deliver your message and interact worth in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who want to end up being more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your organization. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it comes to developing a sustainable company. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also provide your clients with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you already know about growing a profitable service. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is essential and has actually altered the way business owners and services approach sales online.
It works since it takes into account the clients’ habits– and moves them through the various steps of your value ladder until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target audience (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for most people. It’s arguably the most difficult element of running a successful online company.
Do you truly comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the best kind of traffic that you should pay attention to and how it can change your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it implies you can add more qualified consumers to your e-mail list and launch a successful product that people are ready and prepared to purchase immediately.
In creating that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these parts and their elements, and identify the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have actually assisted him to transition into a desired internet and an attractive character online marketer.
The Soap Opera Sequence works since it takes advantage of providing value to your subscribers. This ‘value’ combined with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Do not just delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look basic but it’s effective nonetheless!
Russell likewise offers good examples and written templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and tactics for developing high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. When constructing a service, what an awful path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to completely understand and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This secret alone is fundamental to developing the best kind of page, offer, and traffic that will cause sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization guidance. It enters into the specific landing pages you can produce in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and items.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, especially if you have an item you’re presently offering online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire business amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what products you offer, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this area since it was unique in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to fight with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what need to take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to buy. It’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– consequently triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your business’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Simple techniques that will work for any business model.
Build relationships and develop relationship with your clients.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the details).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing an organization.
You’ll come across a bunch of aha minutes while going through the sections. You’re directed on how to include the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.