Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to totally value the book.
If you want to find out from someone who has really made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it multiple times to totally grasp it. Or simply make it your buddy as you set about your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it appropriate to both innovative and new online business owners.
How many business books do you still discover relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your company. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a service or start and follow proven ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you have not started an organization at all or have no business concept, the book may not relate to you.
Product owners: If you have an existing item already, then you can discover strategies to double or even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your concept of company, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You do not want to blow over since you do not have the skillset, tools, and secrets that have actually been checked and shown to produce great results.
So whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable company.
If you already have a service, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you must do to fail-proof your business, how to attract clients, and the tricks to considerably enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– since they complement each other and attend to beginning and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your organization. You get to discover how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to company owner who wish to become more effective in their industries. Business owners who are constructed to see chances in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding help your clients and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is essential. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your consumers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already learn about growing a profitable company. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has altered the way entrepreneurs and companies approach sales online.
It works since it takes into consideration the customers’ behaviors– and moves them through the different steps of your worth ladder until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to specify your target market is necessary.
This secret outlines where your target market (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s arguably the most overwhelming aspect of running an effective online service.
Do you truly understand how traffic operates in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He shows you the best type of traffic that you must take notice of and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can add more qualified consumers to your email list and release a successful product that people are all set and ready to buy immediately.
In producing that attractive character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their elements, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have assisted him to transition into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works since it capitalizes on providing value to your customers. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.
You wish to be able to lead ideal customers back to your deal. This may look easy however it’s effective!
Russell likewise provides good examples and composed design templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this section, the methods and tactics for building high-converting funnels are discussed in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole car. What a terrible path to follow when building a service!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and several times more since that first time to totally comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to develop them but also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, 7-, or perhaps eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is fundamental to producing the right type of page, deal, and traffic that will result in sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to fully understand. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company suggestions. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your products and services.
When you’ve understood how this works, you can choose which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re presently selling online (or even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire business magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t grasp this section since it was special in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. When the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– therefore causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple techniques that will work for any business design.
Build relationships and develop rapport with your customers.
You might require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the information).
The book is perfect for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a company.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re assisted on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly suggest that you get a copy of DotCom Secrets totally free.