Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to totally value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to totally value it.
But in general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to totally comprehend it. Or merely make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both sophisticated and brand-new online entrepreneurs.
How many company books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online organization only.
But do not be constrained by that since the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a company or start and follow tested ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You should consider another book.
DotCom Secrets supplies smart insights and methods to:
Existing company owner: If you have not begun a business at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out strategies to double and even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your idea of service, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce great outcomes, you do not desire to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful organization.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you should do to fail-proof your organization, how to attract consumers, and the secrets to substantially increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and attend to starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to efficiently structure your service. You get to learn how to deliver your message and communicate worth in such a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to business owners who wish to become more effective in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your organization. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. , if there’s no worth, clients consumers customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also supply your customers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes everything you already understand about growing a successful company. You’ll get going with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and organizations approach sales online.
It works because it takes into account the customers’ habits– and moves them through the various steps of your value ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to define your target market is very important.
This secret lays out where your target market (i.e., consumers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most challenging element of running an effective online service.
Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He reveals you the best type of traffic that you ought to focus on and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it indicates you can include more qualified consumers to your email list and release a successful product that individuals are ready and prepared to buy right away.
In producing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these components and their aspects, and recognize the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have actually assisted him to shift into an Attractive Character and a popular internet marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look simple however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell likewise offers good examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the techniques and methods for constructing high-converting funnels are gone over in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole lorry. When constructing a business, what a dreadful path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your business. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to fully understand and implement the techniques in my own online company.
It not only opened my eyes to funnels and how to develop them but likewise the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, seven-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This trick alone is basic to producing the best kind of page, deal, and traffic that will result in sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully understand. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization guidance. It goes into the specific landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, specifically if you have a product you’re presently selling online (and even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a specific WORD can alter your whole business magically. That single word can act as bait.
Despite the market you operate in, what you do, what items you offer, or the business model, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this section due to the fact that it was distinct in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which suggests there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any company design.
Establish and build relationships rapport with your consumers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you execute the details).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a service and starting.
You’ll discover a lot of aha minutes while going through the sections. You’re guided on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.