Hey attorney hackers welcome to this Week’s podcast episode in this episode We are going to come back on something We talked about a few months ago and That was hiring ai specific writers and Kind of investing into that and trying To figure it out etc and unfortunately It didn’t go exactly as expected and We’re going to be sharing All that happened with you in this Episode along with talking with the State of ai in terms of creating seo Content and where we feel it can help And where we feel it’s not exactly ready Yet after spending this many months Trying to make it work so buckle up if You are interested in ai content there’s Going to be a lot of very interesting Points in this episode so let’s get Started right now Hey everyone welcome back to the atari Hacker podcast today we are going to be Talking about a topic that a lot of you Care about and that is ai writing i know A lot of people are talking about it i Know a lot of tools i will using more And more ai features whether that’s Surfer even grammarly even google docs Actually has some ai writing built in For those who don’t know you can press Tab and it tends to write for you and it Works in gmail as well And a lot of people are seeing this as The future of creating content a cheaper
Way to create websites for people who Are like tight on budget et cetera is The promise of maybe getting you know Making a lot of money without spending a Lot of money um but today we are going To be talking about a bit of our Failures that we’ve had with ai content Is something that we’ve kind of like Spent a decent amount of resources about Six months ago in It hasn’t gone exactly as we expected to So we’re going to be sharing that and We’re going to be showing probably why That happened and what are the Shortcomings of ai content so it’s not Necessarily the high v content that You’re expecting but that’s probably the Content you need to hear uh and for this Podcast of course we have mark and i’m Gonna be asking mark how are you doing How how am i doing That’s not the question What’s how what what’s my question again I forgot i’m just uh i was like god what Happened to you How’s it going okay okay okay okay sorry So people know my mind’s better than me Now i’m not the real one i’m not i’m not I’m an ai version of me you know For those of you who have been following The progress of my interior design over The last half of a decade You’ll see that we now have two shelves And a led light lightning thing and some
Books with no bookends uh so tune in Next week to see what amazing Developments have occurred on that back Wall Yeah it’s like a minimalist uh Full full remake etc but today we also Have theo and theo is actually a new Addition to the not really a new Addition you’ve been writing as a Freelance for us for a while but you’re Working full time with us now and theo’s Main job with atari archive is to review Tools so we don’t always necessarily Like make a huge shout out but we keep Creating content on toyhaka.com and theo Is his job is i give him a tool and i’m Like figure it out and then he just Plays with the tool for like three four Days and then he writes a very Comprehensive review and recently he’s Been writing reviews for ai tools he’s Been doing a lot of like page speed uh Tools as well recently and so i wanted To bring theo here because Theo has been spending more time than me In the last few weeks on ai tools and i Thought his opinion would be valuable so Welcome to broadcast here Hi guys i’m really happy to be here and All of you might notice that i’m still At the beginning of my journey in Creating a good background but i’m Excited to work on that and of course The tools that gail sent me and yeah i’m
Excited to talk about their writing Yeah it’s all right you’re only about Two weeks behind where i am so Yeah yeah it’s like look at how many Years mark has been doing the podcast And where he’s at so it’s like you’re Already like you know they couldn’t have Marked five years in basically so that’s That’s completely fine okay let’s jump Into the topic of the podcast uh i think We’re gonna interrupt each other a lot More with three people let’s see how That goes uh so i’m sorry if that Happens it’s gonna be my fault anyway so Uh just i’m apologizing already Uh anyway i want to talk about the Promise of ai writing because i think There’s a huge Discrepancy between What you read on the sales page of an ai Tool and what it brings to your business In the end right so if i go to the js Jasper ai sales Pages and like features pages that kind Of stuff You know they’ll be putting stuff that It can definitely do in my opinion like You know writing short content writing Social media updates etc and i’d say It’s pretty good at that but on the Other side you have The You know the idea that you can write Full blog post and usually with a more
Expensive plan for most ai tools like You know they give you this long form Content and you can freeform right etc Which it does it outputs the words you Know um but like for example when they Promise that you can do your blog post Outline your chances of getting traffic To a blog post outlined by ai is pretty Much zero and in terms of like people Who run a real business it’s it’s quite Unlikely you’re gonna do Very well with it so i feel like It’s quite difficult for beginners who Haven’t played with these tools or who Don’t have experience to gauge what they Can actually get out of it versus Um versus what the reality is how do you Feel about this theo actually because You’ve been working quite a bit on these Tools etc Yeah i agree uh when it comes to blog Posts uh all of them promise that they Can help you with it uh jasper even has A Built-in integration with surfer that You can just you can open server like You would in google docs and so Technically you have everything in place To to pump out content really fast but In reality it’s not that fast or that Easy like you can get high quality Content i think but it requires much More work and it’s Not always uh like the content you get
Will not always be uh close to a first Draft even Yeah yeah as i remember the first time You like you never played with the ai Tools before i told you to work on it And like the first day you were like so Excited you’re like oh my god i don’t Have a job anymore it’s gonna do Everything for me et cetera actually so After i finished working Everything i did for the rest of the day Was show my friends how this guy works Because i was just amazed like yeah it Was really it felt really magical so to Speak in the beginning but uh yeah and Then and then you dug a little bit Deeper and then and then the kind of Like the shine came off and you realized It wasn’t everything you promised right Yeah yeah And i i want to make a parallel of this Um with tesla full self-driving um so i Think it’s a much bigger industry that’s Doing something very similar to what’s Happening in the ai content writing Industry right so In 2016 elon musk came out and said by The end of the year i’m gonna have a Tesla across the us In full self-driving right Did not happen 2017 he came back he’s Like okay this year we’re gonna do it Didn’t happen 2018 they started selling The feature of full self driving to
People for eight thousand dollars when You bought a new tesla so eight thousand Dollars in the pocket of tesla uh Promising full self driving there was no Phone no full self driving in 2018 there Was no full self driving in 2019 there Was no full-size driving in 2020 there Was no full-sell driving in 2021. um it Never came out it’s like it’s and then Now they’re selling it for 12 000 if you Buy a new tesla still you can still spec For it so how many people expect for it I don’t know but a lot of people have This on their car uh and it’s even Started it decides selling it as a Subscription right Recently i think four or five months ago They started releasing it As beta so it’s not a full commercial Product but you can opt into the beta And you can Use it right and people’s reaction to Using this Is extremely similar to theo’s reaction When he first started using jarvis right People are first amazed by it like it Can handle light it can have those stop Signs it can change lanes and and Driving the stick kind of okay But um there’s a video that from the Youtube channel called snazzylab that i Watched recently where he basically Takes his tesla to self-drive he’s in The beta program for 30 minutes
And within 30 minutes the tesla makes About four to five mistakes that would Probably destroy the car Or even cost the life of some people Even though 95 of the time he’s doing The right thing um but It seems that from the reviews i’ve Watched nobody would ever close their Eyes and that that tesla full drive at This point and it still feels like these Little little issues will take a really Long time to fix um and i feel like It’s very similar to what ai writing is Right probably 80 90 of the world’s an Ai writer puts when it’s writing an Article for you even with minimal output They’re pretty good but like it’s still Missing like The the stuff that really adds value and That makes you connect to the content et Cetera that humans can do and that um It’s very difficult to do for machine is Similar to the driving as well like 90 Of driving is pretty mechanical rules et Cetera and 10 percent is intuitive kind Of like fixing stuff and you know what i Mean like it’s hard to emulate a bad Comparison As far as gale comparisons go it’s you Know in the top 50 percent i would say Uh the The issue here is it’s quite similar Like if you up while you’re driving You could die right it’s very serious
Yeah so you need to have Almost 100 close to 100 percent um Safety is or whatever rating as pos as Possible with Content that you want to rank on google There are only 10 spots on page one and So everyone who’s creating really good Content uh to to appear there you can Create something which is fine which is Decent which is okay but if everyone Else is doing a slightly or a lot better Job than you you’re not going to be There uh so it’s it’s like a zero-sum Game so if you’re if it’s not going to Be great if it’s not going to get you to Page one There’s no point in it it doesn’t Actually Get uh gain you anything I think it makes sense for like Extremely uncompetitive queries right Stuff that’s like nobody else is writing About i think if you write really really Really really really long-tail stuff and There’s no content about it yeah you Will take the positions and i would Expect a lot of like aak studies use That as a way to show that ai content Can rank and i believe it can rank but i Think you’re right it’s like there’s Only 10 spots on page one it’s not hard To do better content than ai would you Agree with that theo Yeah
Okay um another thing that i’ve done Actually is i went to the authority Hacker pro group i made a survey there’s Like Uh there’s like 30 40 replays right now I i made a few like two hours ago or Something so as we’re preparing the Podcast And uh i was basically asking for you ai Content is one far far ready it will Take many year two probably good enough For sights in a few months three ready For production size today Four basically content spinning for 2022 And five do you guys still have human Writers and the overwhelming majority Of people actually that i know A lot of people i know that voted for This uh have tried these tools uh voted Far forward it will take many years Basically so um i think it’s one of These things where the first 80 are Really easy to get and the last 20 will Take a really long time to get We will get there eventually uh i don’t Think so um my question is what will the Place of written content be on the Internet by the time it’s ready um as as Things are evolving more towards like Videos and Interactive content and that kind of Stuff so like Uh yeah that’s pretty much like the Promise of ai and kind of like what the
Industry is promising us now i think What’s going to be interesting is Talking about What happened with us because we didn’t We did do that podcast a few months ago Where we Mentioned That we hired some people that were Specifically hired to Work with ai tools and try to create ai Content Uh actually i think mark you’re better At telling these kind of stories so just Take it over Yeah so uh gail got very excited about Ai content okay and was like mark all Right i’ll take you back okay we need to We need to hire we need to hire some uh Some some ai writers so we were We were hiring people who were writers Um you know in some cases like Professional journalists and and whatnot And we tried to teach them To use uh jarvis jasper whatever it was Called back then And it was difficult i would say Um it re it was difficult from our our Own point of view like it really forces You to to understand like what makes up Content and like what are the different Elements that go to it so when you’re Creating content in ai it’s not like You’re just creating a whole article It’s like you’re creating a bunch of
Sections and that’s that’s kind of like The the the way to approach it but Honestly it just it was really difficult Like really really hard to use ai to Produce something which was equal or Greater than the quality that Professional human writers were putting In competitors sites And it kind of fell flat on its face to Be honest Yeah i mean for some some easy long-tail Queries they did use it quite a bit and It’s like it was okay like the output Wasn’t too bad but as soon as we were Getting to something a bit more complex Like it worked when we repeat the same Format all the time right it’s like we Had like a format of an article with Similar keywords targeting different Stuff like you know like Best chicken recipes best Beef recipes et cetera these are not the Keywords but gives you an idea you know Like and they would all be the same They got some output out of it but the The productivity gain was nowhere near What you would expect like people expect When they bring ai into their content Workflow it’s going to like 5x their Content output right productivity gain Using this was i would say about 30 so They would output maybe 30 more content But then the quality would probably dip Like 15 20 percent as well you know like
Uh and so the chances of that content Doing well would would dip almost Equally to the chat to like the extra The extra production that we would get From many from like fast writers you Know Uh and that ended up just being Cumbersome as a workflow much more than It was for traditional workflow and Writers Quite often ended up just writing the Articles eventually and just like not Really using it because um yeah i will Say i will say though there’s a When whenever there’s a new tool like That it’s There’s this hump that you’ve got to get Over in terms of like learning to really Use it properly so initially i think That was the problem it’s going to take Them longer To actually Um Use it than it would to not use it right So it’s like well why am i even Bothering so i could just write Something better and faster myself It’s only after like a long period of Time of using it like six months or more That you you can get up to to the speed Where you’re you’re going to be Efficient with it and produce something Which is which is worthwhile right Good yeah i i agree and i think uh
Especially since this is a very Different process like if you were to Write something it’s just you and the Keyboard i guess and the document but When you’re writing something with Jasper or kopi or writer or any one of Those it’s more like having a person There next to you like another Copywriter that you have to work with so You need to learn not only you don’t Just have to research the article you’re Writing and think about its structure You also have to think about how to Communicate that with the uh tool and That i think that’s the most difficult Part in learning how to use these tools Yeah and it can be quite complex you can Give quite complex comments to it But it’s like the way i’ve seen 95 Percent of people use it and i i Estimate some of our writers by doing That too they were kind of like dumping It down and not really using all the Features and we ended up with worse Content as well so if you Give more precise input to it i mean uh Like i mean theo knows like i have some Templates you actually put some of these Templates in the jarvis review so maybe We can code them and put some bureau Here showing some like templates that we Built that gives us exact outputs to What we want but it does take some work As well like you need to build your
Templates for the ai and usually it’s Kind of like it’s kind of like the Problem with automation i think there Was a graphic as a long time ago where Like you know if you just do all the Work yourself you just grow linearly but When you try to automate step it’s like Very slow at the beginning then it kind Of like spikes as you figure out the Automation and it’s i think ai content Production is a bit like that and and The hurdle is is pretty significant if You want to build a full content process On this like you’ll need to build lots And lots of templates not for articles For pieces of articles you need to build A template for the intros of your render Previews you need to build a template For the outros of your roundup and Depending on the topic you might need to Build a different uh intro type for like You know best recipes and maybe best Something else like something that talks About something completely different so You will end up with hundreds of Templates that you need to juggle is to Be able to put articles together it’s Kind of like building a factory first Before you can actually uh have a com Like industrial output uh and it takes a Significant amount of work at the Beginning and it takes It takes a completely different skill Set to as you said right on the document
You know like These writers they know how to write but They they’re usually not very good with Tech let’s be honest like uh and uh and And that’s going to be a problem if That’s the future actually because Content creation will be more about Interacting like it would be like coding You know it would be like coding with Our code except you code with language Like you give instructions like write an Introduction that mentions this and this And does this and and it’s like Essentially the same logic that you Would have when you would write code but With words you know and uh and it’s Going to take a very different kind of People To create content and it and even the Recruiting is something that will have To be thought about If ai becomes something that’s more Mainstream basically Um but what would you say Just to add to that i think there’s a One other challenge is that this Technology is very very new right yeah i Think we we Had over 100 applicants apply for for These positions And i think one had experience of of Using it now you fast forward two or Three years when these tools are you Know three four years old and that might
Be a different story no it’s not not Going to say that everyone’s been using It well By that point but having some experience Of that would probably Help you know get over that hurdle Faster Yeah i i think one thing that this is Going to do though is it’s going to Affect the freelance market a lot so the Idea of like people listening to it like Okay fine no ai i’m gonna hire freelance Writers except your freelance writer Might think that ai is a good idea And uh the freelance market i think is Going to start filling up with ai like Fluffy it already is we’re there already So if you order content on you know text Broker or Um you know i just any like upwork Person or any any cheap writer there’s a Good chance that they are Producing content with with with jarvis Uh or jasper whatever it’s called now Um and so and there are videos on Youtube there are video on youtube Videos on youtube Teaching people how to make money Producing ai content and then selling it As real content on on Content marketplaces Yeah And uh don’t you think it’s gonna be a Problem like what do you think is gonna
Happen to them it already is a problem But I don’t think it’s any different to Pre-ai content where you had people Producing not so good content and then The buyers it’s really The the The issue lies with the buyers not Knowing whether it’s good or not or not Even being too lazy to check Um and push back on things which Happened before and it’s going to happen After so does it really make that much Of a difference Yeah i agree with mark i think there’s Uh so when you get content from jasper Or any other ai writing assistant like You can just deliver it to a client like That unless you’re charging i don’t know Like two or three cents a word like you Need to edit it you know so i don’t Think there’s a huge difference between Just outsourcing it to someone that Takes uh very little like like that Charges you very little and then editing It and giving it to a client i think It’s pretty much the same thing Actually you were a freelance writer Before did you do that did you ask me no Uh i i never opened any writing tool Before oh you mean the outsourcing yeah Yeah did you have answers to someone Cheaper and then just edited et cetera Are you doing that now just tell me the
Truth Unfortunately i read your content so uh It’s kind of a problem and there’s like A million google comments Um Yeah but one thing that is going to Change with that Uh i mean i want to talk about two i Mean i’m gonna start with that the one Thing that might change is uh you know That these ai tools are based on gpt3 Jpg three is like some open ai project Uh it’s an it’s basically an open api It’s called gp3 but before that there Was gpd2 right it was the previous Version of this And recently there has been a gpt2 Detector that came out Where you can paste text and is going to It’s not 100 but it’s going to give you An idea of whether that content was Generated with ai or not right and so It’s not crazy to believe that the Current version of gpt will have its own Detector A few years down the line it takes some Time to build these things like it Probably takes like a huge huge sample Base for the machine learning but it’s Possible so if you combine that with Google’s recent comments on ai content Where they said Essentially ai content is automatically Generated content for them and that it’s
Treated as spam content uh regardless of Whether it’s good or not uh they believe It’s spam Do you think it’s possible that at some Point we get a layer Of algorithm in google that just finds All this Jarvis content and starts slamming the out of it regardless of whether It’s good or not and then all these Freelance content you’ve bought now Destroys you in two years Yes Okay thank you thank you for coming see You next week I think it’s quite clear that if it Hasn’t already happened that that will Happen at some point but Then jarvis or whatever they’re called Next year are is going to Be Even better and you know gpt4 comes out Yeah gpt4 would be out except but like You always you think your old content Would be slammed But like you could say this You say the same about human written Written content you know like it gets Out of date it gets a bit when you Know the general level gets better so Yeah it’s a it’s a problem but let’s be Honest if you’re creating a whole site Of content on ai you’re probably not Playing the long game with content
Anyway it’s a there’s a churn and burn Um effect there right a ranking tank People like that podcast Yeah that’s that’s my new coin term you Know Um But uh yeah i agree but i think it’s a It’s a bit different because a shitty Human writer Does not fit a zero to one criteria like Whether a content has been created by ai Is a yes or no question right and then If there is an algorithm layer that just Slams everything that is a yes It’s going to be different from Having a bunch of shitty writers that All right in a different way that will Be more moderately affected by layers of Algorithms being at you you’re right Then you can you can Identify at scale globally across the Entire internet and just switch it off Um exactly Now the issue is like to turn that Around Let’s say there is a pulitzer prize Winning writer who’s create creates the Best piece of content and also uses Jarvis Jasper to uh [Laughter] If they want to send us some goodies Like mark can have like a jasper hat and The next podcast or something
Who uses Jasper to help get unstuck or to help Write a couple bits of it but edits it Heavily Um is that going to get flipped and if That gets flagged does that deserve to Be taken out if they’ve really made it Good i would argue no I agree i think it’s going to look like Difficult content I would argue that rather than Specifying Hey this is ai content therefore it Can’t rank just apply the general Whatever mechanisms they’re using for is This good is this bad or how good is This how bad is this um and and just Treat it as you would with with any Other content in any like remotely Competitive term Um in seo query you’re not going to have Ai content ranking now It it is true that in much less Competitive Uh spaces just by You know using ai being able to output Hundreds of thousands of articles You’re going to hit all these long super Long tail keywords that no one else has Written about so if you’re the only Player In that game then are you going to rank With with ai content and if you do Is that a problem well maybe because the
You know a general article not about That specific topic written by an expert Might actually be better but then again It’s like relevancy versus authority and All that so who knows Yeah any take on that deal Yeah i’m hoping that google uh sort of Like something similar to what mark said Google will just look at A writing and think what is the problem With this because the content can get Really repetitive and uh ai writing Tools are not good at doing research so The fact you’re getting in uh articles Written by them are not really good or Maybe they’re just like general Information there so i think that the Best course of action or like the ideal Course of actions for a writing tools is This google looks at their output and Says okay we don’t want repetitive Content we don’t want poorly researched Articles so they just slam that and this In this way they’re affecting bad Content written by ai writing tools and Bad content um written in general but of Course uh what a predisposition to Hurting ai generated content also um If uh gpt4 which we don’t know when it Should come around but if it’s like a Big upgrade and it actually makes Content not just uh you know Pre-alpha Sort of first draft way but actually
Produces high quality content i think That can speed up a more lenient Approach from google Yeah let’s see i i mean you know how Google works right it’s like do what i Say know what i do so google is going to Like ban ai content and make ai content As future snippets with their own stuff You know like that’s what’s gonna happen Eventually we all know that and they Will just reduce the traffic to websites When they do that but let’s see it’s Interesting though it’s interesting Because it’s really a switch and if you Can detect it it’s a little bit Different than just Punishing bad content because bad Content has many forms but if you can Detect what has been generated Automatically Uh that can be a problem but i can see This work very much like duplicate Content well it’s like if you have like A couple of sentences of duplicate Content in a big page of unique content It’s not going to be affected you’re Going to rank anyway if most of your Pages duplicate content you’re not going To rank and you you will just get no Traffic so i could imagine This to work the same way where they Apply a percentage Threshold you know like they’re like oh If more than 30 percent of the page is a
Content then we don’t really want to Rank that but if less than 30 is Detected then it’s probably fine you Know and then they it gives them the Idea that it’s been edited and it’s been Worked on and it’s there’s an editorial Layer to this not just uh it’s not just Spit out of a machine which i think is What they’re trying to avoid basically Um Actually talking about that you want to Give us that uh tell us what happened to This uh ai site that uh this uh Yeah so right inside There’s a there’s a website board Boardgametips.com Uh last year that caught a lot of Attention and it went from In may it had three thousand visitors a Month in november it had 3.4 million Visitors per month Yeah and then in january this year it Has it’s back down to 12 000. so that That’s a that’s a rank and tank Right there Uh now Quite a few people said that this was ai Content in the beginning uh though some Other people have since said it’s not so I’m not 100 sure uh whether it is or Whether it’s not Looking at the site now it appears to be Just a guest post farm there’s a ton of Casino links going up there and some of
The Recent yeah some of the more recent Articles look like they are just Straight out copied like i found one Uh which was just a forum post from my Board games guide Myboardgamesguides.com Uh and yeah it’s just the articles just Lifted straight straight so i’m not Entirely sure what was happening here But they got they had I think it was like 209 000 articles Uploaded within one month And then the site just took off Mainly because i think mainly because They were just hitting so many lots like Super long tail keywords That they’re getting maybe five or ten Visits a month from each of those but You know times 209 000 or whatever that Adds up quite quickly Uh so That’s You know an example of these these kinds Of projects and if it is ai if it’s not It doesn’t matter it’s still the same Kind of model of what you can do with With this type this type of content and I’m sure This is these are just the ones we know About right i’m sure there are far more Successful sites um Out there using this that we just Haven’t heard of yet because they’re
They’re being a little smarter uh about It Yeah um so i mean um yeah and i’m sure Yeah you can find examples of successful Sites just this one was looked at by a Lot of people and mentioned a lot of Facebook groups and stuff so i thought It would be interesting to look at it’s Like it’s a huge tank i mean going from 3.4 million to 12k it’s like a it’s a It’s a huge dump of traffic and i’m Wondering if that’s not one of these Like switches or something but it’s hard To tell i it’s probably the site has Been flagged as pure spam or something Like this like yeah it’s like a spam Penalty might be manual as well actually At the same time you know they they had That amount of traffic for two and a Half months so they probably made north Of three hundred thousand dollars off of That project yeah franken and thanks Yeah yeah Yeah okay it can work i mean the Question is how much did they spend Because outputting this many pages is Also Not free uh even if you use cheap Writers cheap like ai tools etc like you Need someone to operate these tools you Need all of that like well i mean if You’re gonna do it at that scale you’re You’re not gonna there’s no way you can Edit them around you have to just
Create you just create some kind of yeah You know like get the get the ai to Write the whole article It goes somewhere you know you’re just Feeding it right Posting it You’ve got to automate the whole thing Basically yeah Fair enough yeah and i think i think That’s kind of that’s the dream that ai Content tools sell right sell yeah Exactly that’s the problem it’s like That’s what you sold You’re gonna you’re gonna do this They’re not They don’t explicitly say that you can Build build a rank and tank site like That but that’s certainly the dream they Sell but the reality Of after using it for You know six plus months Is that yeah there’s some uses to it But it’s just it’s it’s not as easy and It’s not a an iwin button that That perhaps you you thought it was when You started Yeah i agree it’s like um Yeah good no no it goes beyond marketing As well like uh so jasper has the surfer Seo integration and writer has an Integration with sem rush to help you Find keywords to rank like these tools Are trying to tell you hey you can Really rank with us uh with their
Marketing and their functionalities i Think yeah yeah i think that’s the the Deception a little bit here it’s like i Mean you can rank like someone’s going To come out and give us a link and be Like oh look this article is written by Yeah it’s like yes it’s possible But like you’re not going to rank for Like best vpn With uh with an ai article like that’s Not happening uh oh i I’ll prove you wrong you know um but uh It’s like for competitive terms it’s Still like it’s the same as this Self-driving thing it’s like you know it Does it 90 right 90 percent of time but These few mistakes it’s easy to outdo an Ai writer at this point and when there’s Only 10 spots on the top of the surps Well you’re not going to get it if you Don’t put the effort basically So i think that’s the problem but i Think there’s still um there’s still Times when using these tools is quite Handy i quite like using jasper and for Example uh sometimes when i was i’m not Really writing any newsletters this day But like when i was more regular on this I was writing some newsletters On jasper but i was still writing like 80 of it and i would just like kind of Use the compose button to expand some Stuff for example and edit what was Output etc but if you’re willing to just
Only keep like 20 of what gives you Something Um it’s not it’s not a bad place to Create content as long as you don’t take It as like a writer for you but just Like A a useful tool to help you in writing i Don’t know have you used it for your own Writing video at all since you started I haven’t uh I haven’t know because uh of the Comments on uh by google that hey oh Yeah we might have problems uh but i i Did look at other areas where it could Be useful And i do think that for shorter form Content it can actually help you uh pump Out something faster and i think the Output can also be really decent like in Market in like short marketing messages Based on structures or in calls to Actions things like that i think the the Output can sometimes actually be really Good uh and there are applications like I was thinking one of the first gigs i Ever had was for this marketing agency In the us i don’t remember what they’re Called but they had a big contract with Postmates and i basically had to write Uh postmates entries for restaurants From all over the u.s and they’re like Thousands of them and all of them had a Clear structure of what they needed to Have some information about the menu
Whether it’s like vegan or things like That and where it’s at uh so you know How close it is to you uh That those sort of things are you can Easily structure them to uh get a tool Like just for uh to write them for you So i think there is a lot of Applicability just maybe where you also Need a lot of seo or you’re counting on Seo maybe not that helpful Yeah you know i was sorry I was quite impressed with the Social media post formatting um Functions in in jasper Uh i’m not very good at like you know Writing for social uh but It takes you know i write it in my like Old man language and then just press the Button and it it like snazzes it up Quite a lot and it’s it’s useful then And you’re not you know you’re not Competing in an seo it doesn’t doesn’t Really matter so you don’t have to worry About when you’re a boomerang Yeah basically It’s like yeah i mean like i can see That i think it’s uh i think it’s it can Help and i um have used it for facebook Ads quite a bit actually like usually I’ll take like an ad that’s performing Well and like to generate variations of That for example like to test against Each other you know on facebook you’re Going to give like five variations of
Headlines or stuff it’s perfect for that Like it’s quite good especially if You’ve done the first one yourself so You’ve done exactly what you wanted then You feed that and you’re like oh give me More variations uh it does a pretty good Job at not making it exactly the same But um In terms of format et cetera and it’s Quite handy let’s say you need to run a Test but you don’t have time to really Put the effort into putting the test Together uh that can do it for you quite Well like same for like opt-in pop-up Headlines for example i can see like i Know you’re you want to run uh more Tests on the pop-up smart I would use that i would use jasper to Generate uh headlines quickly and like Launch a test in like 10 minutes when You have time you know yeah email Subject lines are another really good Example of of use as well because it’s Very short and You know 70 of the time it’ll give you Some good variations 30 of the time They’re just all crap in which case you Know you know it hasn’t worked but it’s It’s worth trying in those situations Yeah i think it’s more of a marketing Tool than an seo tool basically like It’s for all the other marketing stuff That you’re doing communication to a Community and like
Uh like all the short stuff and that That i would be very happy for anyone in The team to use it for that and i think It does a good job another thing do you Want to talk about guest post content as Well Yeah sure so i mean when you’re doing Paid guest posts right your guest post You’re paying to guest post on another Site As long as it’s not like super high Quality site you can Uh instead of paying a writer to create That content you just pay you can just Use jasper and make it in five minutes Uh we’ve done this a bunch of times on Some of our other sites and we’ve never Had a single Single one rejected from that because You’re paying and it looks alright so so Why would they why would they question It now long term is that the best Approach um is the link going to be as Good You know you might you might question That but it’s it’s it’s working now and It’s a viable Viable option Yeah so we also use it for that so i as You say like we don’t hate ai tools i Just think that the promise that’s made On the sales page versus the reality is Quite different And uh
It’s preying on newbies you know newbies That don’t have the budget to pay for Writers for example they are the perfect The perfect candidates to like i’m not So sure i would go as far as saying They’re preying on newbies i think That’s like deliberately like doing that I think it’s just You know we sort of like lying by a Museum No not fell for it but like i think Everyone who tries everyone who tries it For the first time They expect it’s going to be some shitty Spinner they try and think oh actually This is pretty good yeah oh wow this is Going to change the world And then Actually it’s like okay well it has some Good uses that are valuable but It’s not going to do everything Forever for every type of content for me Automatically Yeah i agree it’s not it’s it’s it’s Not fully ready yet but like i i just Like i’m just I see the veterans i see the age pro Pool right i see people like they’re Like yeah no I’m not it’s not ready yet and they get It you know they don’t need that podcast To know that Um but but i see also beginners who are Like well i could on one side i could
Spend a thousand dollars to on a Freelance writer or i could spend 99 on Jasper And then they will Think it’s a comparable output and Based on what’s being told talk to them And their lack of experience you know And i think that’s a A bit of a problem In uh in this industry so that’s uh That’s something that i wanted to Highlight in this podcast While still highlighting all the Positive Things that you can do with it in terms Of all the other marketing work um and Even as a writing assistant if you’re Smart and if you’re very critical and Willing to edit basically your senior Editor when you work with jasper and He’s a terrible writer that you have to Correct all the time That’s pretty much it uh okay so i think Uh i think we can slowly close this out So i want you guys to give me your Clothing thoughts and answer the same Question that i gave in the uh h pro Group which is is a is a a rating for Let’s say for seo in that case far from Ready it will take many years probably Good enough in a few months ready for Production sites Basically content spinning Which one would you pick
Let’s go mark let’s start you can see so I wouldn’t say it’s many many years away I i think maybe one or two years we’ll We’ll see Higher quality versions of what the Current tech can do that are Closer to being indistinguishable for Sort of you know medium competition Keywords I still think we’re a long long way away From it being Better than good human writers though Yeah but do you think the bad human Writers are going to be out of a job in A few years Um I’m just concerned about that guy who’s Applying with under a fake name every Time we post a job on probably i mean Potential potentially But i think there’s also A large number of um Less aware customers for for them that Will keep buying their Their garbage because they’re not not Kind of aware of what else is out there I mean that that’s the only reason i can Think of how these people sustain Themselves but Fair enough deal Yeah i think it depends on when gpt4 Comes out because as as it is now i Think it’s a few years maybe or like Never really uh uh
To replace writers or really be useful In seo um But if uh if gpt4 comes out in a few Months which would be in the timeline uh If we look at previous releases from Open api open ai then It could really be a game changer in the Near to medium future but yeah as it is Now uh no yeah okay uh i Yeah i can i go with mark on this i Think two years Uh it will have more applications it Will still still not replace writers Fully but Um it might be good enough so that it It does what jarvis sells oh jasper mox Jasper sells you on the sales page like What they promised on the sales page Today of like you can create loan Content with it and it’s great etc and You can rank We might be like two two years two to Three years away i would say from from That promise so it’s kind of like tesla Self-driving you know um it’s like they Sell it In 2016 and 2022 is still not ready and People basically just gave money to elon Musk for that whole time you know um so That’s basically any final words of Wisdom yes I have some words of wisdom for the uh Jasper.ai [Music]
Go and watch our podcast from two weeks Ago where we talked about looking up uh Trademarks uh before buying a domain Name Um I think see it’s not just Have less issues with this stuff Theo any final words No i agree with mark i knew there would Be trouble when i first saw their name When they came out with the tool Yeah but i still i would say would you Say it’s still the best ai tool though Like from all those you tested Yeah it is from what i’ve seen so far uh Copyi comes close uh and so does writer But writer is a buggy like it has a lot Of technical issues and moments where The output like you ask for three Variations on the output you need and it Just repeats the same thing for two Times uh yeah it happens often like uh You’ll see in the review Okay so theo’s reviews are coming out Soon he already made a bunch of reviews For page speed tools and caching plugins And stuff like that so Uh we’ll probably share them like when We share go on our facebook page uh uh On the call this on the description on Youtube and we’ll put the theo’s post in There if you guys want to check it out Uh thank you guys for joining and we Will see you in two weeks for another
Podcast episode see you later [Music] You