Hey attorney hackers welcome to this Week’s episode this is the time of the Month where we go Over all the news that happen in the Industry and a lot of very interesting Things Happen this month we are going to be Talking about ahrefs new free tier are They doing this to collect your data Should you connect your webmasters Console we’re going to have all these Debates With mark and we’re also going to be Talking about a very important change to Fit your snippets and how you can use it To actually get more traffic To your site and finally we’ll also talk About whether Shared hosting is costing you rankings In google a new case study camera It’s very interesting and john miller Reacted so we’re going to be talking About this And a few more things so let’s get Started [Music] Hey everyone welcome back to the toy Hacker podcast this is the time of the Month where we actually Go over kind of like the stories that Happen in the industry that are relevant For uh tourism owners and you know kind Of like give our take on it You know another people like our
Opinions or like some extra tactics we Can add on stuff etc Um but my opinion is not the best the Best one is actually mark’s opinion but Before that we’re going to ask him how It’s going so how’s it going mark I don’t have a funny answer this week Let’s just move on i’m sorry I’ll come up with something better next Week yeah this week is a plain week both For the background and new answers Um but anyway um we’re gonna get started With the first story which is actually Uh about future snippets Uh a lot of athletes have noticed on Facebook group that a lot Google is actually reducing the amount Of features team players they’re using Um so instead of essentially having some Content on top of the serp They’re kind of going back to the old Format of like not exactly 10 blue links But you get the idea of like having a Link on top That looks exactly the same as the other Ones but what’s quite interesting Is that uh the actual number one result Is still the same Number one result as the person who had The feature snippet when they’ve done That change Um which you know the number one the Feature snippet was not always The number one organic that’s why we
Were saying like as long as you’re in Top five six you can compete Against big sites and take the fittest Snippet so it seems like they almost They kept the logic of like who shows Like Number one from the fittest snippet but They actually don’t take the data from The page and it just shows the link of The page As a normal result instead of an actual Fitty snippet I think that’s a really good new really Silly Like why would they do that i can’t Think of a reason yeah so it almost Feels like a mistake you know Yeah i checked a lot of our queries and It happened too actually like a lot of Queries where they were featured Snippets and you know like list posts Etc and google would just take the top Ten and just show that as a feature but Now we’re just showing as an organic Result we’re still you know you check The rank tracker you don’t see any Difference basically Which is why i think a lot of people Might have missed that because unless You actually open yourself You don’t see it um but it’s as if The number one result for serps that Used to have a feature snippet Essentially has
Its own mini algorithm now following What fit you fitted snippets used to be But it doesn’t do it uh in terms of like The user who actually searches so don’t Ask me why it doesn’t scroll to the page To the point Where where they used to scroll as well Etc um but overall Essentially there’s less feature Snippets and apparently most cast has Also confirmed that so it’s like you Know on a larger scale Uh it has been noticed as well that There are less needed People speculate that it’s about the Anti-trust things and like uh People being a google being accused of Stealing content etc Well you know that’s big that’s twitter Speculation so you know uh Just take that for what it was i i i Yeah i really feel like we haven’t seen The the end of this one after August’s debacle with the the failed Algorithm update Yeah it was a mistake um maybe this is Another Part of that mistake i don’t know yeah It’s It’s it’s pretty weird so it’s as if the Future snippet is still here they just Don’t display it basically and uh but They still put the number one as the Physics snippet so
I mean if it stays it’s great for Publishers because you know One of the plague of the last few years Was zero click search so essentially People searching Getting the answer in the future snippet And then clicking on the on the results So it’s kind of like quite amazing for Small publishers now because you still Get the logic of 50 snippets where you Can snack the number one from the same Logic But at the same time you you still get The traffic however you can’t reverse Engineer as much because you don’t see What the physical snippet is you know That’s it’s so silly it’s sweet Seo is not about you know gaming the Algorithm It’s about gaming it and then gaming This Fake featured snippet non-existent yeah Secondary algorithm to get it even Though it’s not displayed And so you have to put yeah this is Crazy Yeah it makes no sense but but that’s That’s hey that’s google for you yes That’s 20 20 that’s just like they were Like yeah let’s just throw a little bit More chaos into the world Um so they did i mean honestly like There was no official comment about this Either there was nothing
Uh it’s just something people have Noticed i have noticed that on a lot of Queries that used to have future Teammates for us Um i haven’t like i tried to look for Like trends in traffic to see if we get More traffic I like i only checked a few pages when You say google’s removing Some featured snippets can you quantify That no Um like um it’s like there was a i saw a Tweet With like a mosque graph that it went Down quite a bit From that from that graph i don’t want To like 20 50 80 i don’t know if this the scale Of the graph that i saw is like uh Actually near so it’s like that would be Stupid to say that number Um if the scale is linear then like it Was like around thirty percent but I don’t know if it’s there you know okay So what we’re saying is a potentially Positive change from this but almost Certainly based on what we’ve seen there Will be further updates Um to this in in some way yeah i still i Feel like they should remove the feature To snip at logic if they’re in the Fittest snippets Um but right now right now it’s kind of Interesting because it allows
It really allows it’s a big opportunity For small sites because you can Essentially still play with the on-page You get number one spot the number one Spot is much more determined by on-page Than the other spots because the other Spots are much more link-based Um and then but the number one spot you Can actually snag it from like number Five Just with one page because it’s still The fitty stupid stuff um So you know take advantage of this i Guess why it’s lasting Um but uh it’s interesting um so I would um to find a fit the queries Where you can do that i would probably Check Uh tools that did not update their cache Or don’t update their cache very often So i’m thinking about ahrefs here Actually Um like the cache is usually updated User updated so you need to press the Refresh button on ahrefs to refresh the Subs And if the set hasn’t been refreshed and You can find the queries that used to Have feature snippets but might not have Them now and then try to essentially do This on-page tricking you know Um so yeah i guess uh i guess that is The first news Uh any any final comment of madness only
So No just i’m sure we’ll have an update For you next month on how this is This has changed again yeah probably But i mean that’s that’s the point of These news podcasts right i wouldn’t Cover that in a normal podcast because I’m like ah It’s probably gonna expire but it’s Still interesting to see All right let’s jump on the next thing Ahrefs have launched Ahrefs webmaster tools which is a free Service Giving you limited access to site Explorer And the ahrefs site audit tool for your Own site or sites only so it’s still Very very limited you can’t It’s not going to replace your paid Subscription you can’t do full keyword Research with it You can’t do outreach link building in Most cases though there are a few types Of link building you can do if it’s Specifically related to your own site or Dropped links or people know following Your links things like that you might be Able to pick up And anything from the the audit tool As well um i haven’t really used the Audit tool much have have you What does it do it’s pretty good yeah It’s basically screaming frog it’s going
as a Soft as a service basically so it’s like It will find you know brokening broken Images Two slow pages uh too long title tags Missing meta descriptions etc so Essentially I think they do 5000 pages in that tool Uh in the Webmasters tool um so it’s a it’s a Pretty good version Of screaming frog for free i think i Think screaming for it’s gonna hurt from This And it’s that that runs like weekly is It Like automatically automatically and They give you a score basically like They give you a call between zero and 100 And then you can see like if you decide Modification to your site and your Health call dropped then you can go and Check that etc Uh it’s pretty good i like it it’s very It feels very different from the other Ahrefs tools Um it’s definitely built by different Teams inside a Team inside ahrefs but uh yeah i mean You can replace If you have that the lowest level Screaming frog uh subscription then You can pretty much replace it with that
Except It’s not as convenient for like Exporting to excel or like you know big Size will still want screening Probably But for the basic audits yeah it’s going To be quite okay actually so As we mentioned this is absolutely free Now ahrefs a very expensive premium tool Which Is totally worthwhile if you’re serious About seo but I appreciate a lot of people especially Just getting started not going to be Forking out you know 199 bucks a month For the Standard plan uh so this is a good kind Of Way to get started with it i guess i Think the original intention From this and we’ll get on to the data Issues in the data debate in just a sec But the original intention of them Launching this Was as a lead gen tool so loads of People start using their ecosystem Start putting their sites in see what Can offer and then think oh actually Well Wouldn’t it be cool if i could get all This data for everyone else’s site as Well and then Decide to to subscribe and and you know Go for one
Yeah i mean if you think about it the Lowest plan it’s 99 And i we promo we tell people to buy it In our courses like when you go in your Toy site system for example like we say Well you kind of need a trust for this We’re going to do all the tutorials with Ahrefs because we think it’s the best Source of data and 99 We don’t think is a high price for Making the right decision per month no No Yeah like to do the research you can Probably do in one month that’s why i’m Saying that But like it’s still people push back Right people struggle with that 99 Price and it’s quite difficult and for The longest time there was a lot of low Being for hs to do a cheaper plan et Cetera and Um the thing is like once people have Used hrs4bit then They are a lot less reluctant to pay and They understand why it costs This price but if they’ve never i mean They do they had a trial but seven days Is often not enough to really like fill The tool or even understand i think it’s Quite overwhelming maybe the first few Days you use it So um it was an opportunity for them to Get people to use their tool essentially To
Be the ultimate lead magnet lead Generator thing that they can and they Can put call to actions on their blog Etc that gets a lot of traffic and and Convert that traffic which They’re not very good at converting Their block traffic so i think they’ll Be Less reluctant to push a free product Than to push a paid offer on their blog So this was very well received by the by A lot of people in the community Because over 10 000 people actually Signed it up signed up for this On day one which is pretty impressive i Don’t know how many users they have in In total but that’s a Pretty good chunk of people that may pay For the tool in future Now there was some controversy with this Because At the same time as they added this they Added another Way of verifying your site so to get Ahrefs webmaster tools You need to confirm to ahrefs to prove To ahrefs that you Own this this website so there are four Ways Of doing that you can add a dns record You can add an html file or you can add An html tag To your website the new one which is a Controversial one is you can connect
Your google search console Uh to ahrefs i haven’t actually done That but i believe If you’re already logged in it’s like It’s probably the easiest and fastest Way of all those to to actually connect It’s like a Facebook oauth style thing i believe um And this has raised some controversy Understandably because people Are like well if i’m giving you all of My Accurate data from my gsc Are you just going to like straight up Display this are you going to show Everyone else who uses ahrefs how much Traffic Exactly all my pages get how much Traffic my site gets All and any other kind of data that they Could they can pull in there how how is That going to be used And you know to be fair that’s a Legitimate concern and i don’t think ahs Did the best job Of getting ahead of those those Questions when when it first came out And there were quite a few people Who were you know somewhat concerned With with that kind of thing What we’ve learned since then um and It’s still not crystal clear I think part of the reason for that is Because they’re not actually using any
Of the gsc data At the moment so they they themselves Don’t know Exactly how it’s just because it’s being Used Um they’re not even they’re not even Pulling the data They have potentially the option to have A future and they plan to do so Um i would add to this as well that they Ahrefs like most other keyword tools Acquires data from lots of different Sources so They buy data from from other providers And i believe some of that also Includes gsc data from sites i don’t Know exactly how It works or where they get that from um But that’s a that’s a quite a common Practice within Um this this kind of industry i believe Yeah it’s free plugins it’s free chrome Extensions it’s all this stuff like um Yeah nothing’s free right so if uh Like you know it’s like i don’t know What if they do it but like a lot of Like seo plugins for example are for you To connect Uh gsc right and and like i’m thinking Of a plugin like mic math That essentially offers i don’t know if They do it i’m gonna be very clear here I’m just yeah This is this is this is absolutely like
As as theoretical as Gail ever yes like he’s just he’s just Making this up he’s using them as an Example No i’m just saying like as a business Model it would make sense that a plugin Like rankmaster essentially offers Uh for free what yoasts makes you pay For Um like um it’s like they’re either Trying to get market share so they can Actually finally release their premium Product which has been Potentially in the work for years or They are harvesting data Not just through google search console But like you know they could facebook Pixel people And then sell that pixel data to you Know Elementor for example an elementor Displays they’re advertising to the People who use Rank mast because they have a direct Integration and they can sell the Premium version So it’s like it can also be a business Model based on On data i don’t know but like all i’m Saying is that there’s probably some Tools That do that and resell that their data To ahrefs And what is interesting to me is like
People obviously when hrs collects your Data and then just puts it in the tool It’s quite obvious with what they would Be doing But i’m pretty sure a lot of that Happens indirectly through other tools Through other things other resources People use And connect their gsc2 um and nobody Cares So that’s the thing i i don’t think and Certainly From what ahrefs have said they’re not Just taking people’s Site data traffic data and just like Putting that to So everyone can see it that’s that’s not The approach i don’t think that’s the Plan What what it is instead is uh they’re Using All their different sources of data to Train Their internal algorithms that by having Gse data Uh they essentially have the result data What they need To calculate how much traffic each page Gets like any questions And from a simplistic perspective you May think oh well That’s that’s really that’s really Straightforward uh i shouldn’t give Them any my data because uh even if they
You know train an algorithm it’s just Gonna Pull the exact result but it’s actually Quite a bit more complex than that To to calculate to train your to train Such an algorithm because We think of it in terms of well maybe if My site’s ranking number one For this month um and i get x traffic It would you know automatically know That but there’s all sorts of variables Here like You know you mentioned featured snippets At the start well if they if they Disappeared for half of september Then you know that’s gonna skew the the Data For like how many people click in each Position significantly if you drop Rankings halfway through the month and Someone else overtakes you and then that Someone Ends up rewriting their title tags and That improves it Increases the ctr of whoever’s number One it’s gonna Change it so like they have data Scientists who Know far more stuff about this than uh i Could Possibly even even theorize um Doing this what we know right now is That Uh they are going to store search
Queries Impressions clicks average position and Time frame And then they’re going to mix or blend This data With everything they know about your Site from uh Click stream sources they use uh and any Other source of scraping i guess any Other Any other source of data they have um to Improve the accuracy of the tool and we We know since the what was the the Uh antivirus tool that got um Jump uh was it german jump shot Uh back in back earlier this year which Provided a lot of data to Ahrefs and other keyboards as well Really a lot Um that they use to do things like Estimate traffic so there’s been A a degradation and accuracy um This throughout this year on on those Kind of things so they’re looking to Get that back to where it was before if Not improve it slightly Um it seems to be sort of like two Schools here I know quite a few people who have sites And You know one year ago the ahrefs traffic Data was almost spot on to what it Actually was And i know we’ve had sites where it’s
Actually quite a bit off by you know Several orders of magnitude Um so even before that there was there Was Accuracy issues what they’ve done Actually is they’ve removed the jump Shot data Even from the historical data so they’ve Actually changed all the numbers of Past data because what they did at some Point is they removed it and it was a Big Gap or something like the traffic curve Was completely off Because they removed it so what they did Now is they removed it also for Even if you check for two years ago now There’s no more drum shot data In that as well so that the curve Looks the same um as you like Otherwise it’s like let’s say they had Like 10 times more data from jump shot Then You would see like a lot of traffic Before and then they don’t get as much Qr data now i would just drop and like You would see a curve that drops When it’s not the case it’s just that Yeah if you remove jump shots from the Past then it would be actually just a Straight line you know so What they’ve done is they’ve harmonized That because people freaked out for the Uh traffic cups um so they i actually
Right now it’s already like they already Smooth the curves et cetera like It’s like it’s the kind of stuff that Like people don’t think about about Running an seo tool But you know every time they like i’m Telling you they probably curve The the dr as well and all these curves So that the users kind of like make Sense out of it but it’s not necessarily The actual actual truth you know Uh it’s one of these things as well Where um they had to smoothen the The traffic curve so already the data You’re looking at even historical Now does not show the drum shot data Actually uh from my understanding okay Like tim will correct me on twitter if I’m wrong anyway um But uh yeah so all that is all that is To say That there are some pretty complex Calculations Possibly happening are almost certainly Happening in future Uh and connecting your gsc will help Them Make better calculations how How much better those calculations are At a specific level specific to your Site your keywords your pages Is still somewhat unknown uh it will Impact it in some way but i what i’m Taking away from this
Is that they are looking at this at a Much bigger level than you know Your affiliate site uh they they’re the Second biggest crawler in the world Uh they have multiple data scientists Working for them Really a lot of things to handle here to Try and try and Calculate it so does me From like a game theory perspective if i Connect my gsc or if i don’t those are The those are the two choices for me I can’t really impact what everyone else Does in the world and if everyone else Or even like some some people are are Connecting it Um maybe i don’t know most of the rest Are just using One of the other three verification Methods which is an option as well Then i think they’re their algorithms Going to be good enough to like figure Out More or less what i’m getting in traffic And all that anyway so it’s not going to Make too much of a difference whether i Do it or not now if 10 000 people Or 100 000 people decided not to then Maybe that will make a a big difference But i think in an Individual level what you choose to do Here is not going to Not going to move the needle Significantly there are maybe one or two
Scenarios when i think it could be Problematic I’m thinking to one of our sites Specifically It has a few keywords which ahrefs say Got like no traffic uh or almost no Traffic but they actually get quite a Bit of traffic So the the metrics are off significantly There and it seems like Our competitors in that niche don’t Actually target it Target those keywords but maybe that’s One of the reasons why because They don’t think it has anything they Don’t say they can’t traffic Um and they don’t see it in the keyword Tool so maybe we’ll be helping to inform Them A little bit there again that’s just Sort of theoretical though i I i don’t know it’s like it wouldn’t Know like the things like if you had a Site that’s like Like that you have articles that like Hrvc is like 50 Right on your articles and the other 50 They don’t really get it Like would you feed that data to a tribe See that site is making good money Well this that’s the question um from a Game theory perspective probably no but As i said i think they’ll probably get That data anyway
Eventually based on everything they have Yeah but like in an on an inaccurate way Like it’s not as accurate if they don’t See the gst data of someone that ranks For that query And if nobody no seo is like in their Query Then essentially they’re not going to Get that data sure um So it’s like but what i mean is like They may actually pick it up through Other sources anyway so um or Their general algorithm is good enough That it makes a more accurate Assumption anyway so what difference is It gonna make Anyway if you’re not working but the Thing is you don’t need it you don’t Need to To use the free tool anyway you can just Do a dns record or something and it’s Like that’s what i would do at this Point i mean obviously they want that Data because at some point it’s going to Help them Make a better tool uh i did i did Actually ask them and they said they’re Hoping to offer more features for people Who connect Gsc in future such as like the gse Itself Doesn’t display your data your Information to you in a very Like useful way sometimes so they want
To maybe improve that So you know there’s clearly a day to Play at work here but that’s not the Sole You know reason i don’t think they’re Deliberately being Sneaky about it i do think they could Have communicated things Maybe a little bit better initially Typically Yeah but whenever they change their Plans or anything there’s just a riot You know but it’s a free It’s a free tool it’s useful and if you Already have an ahrefs subscription Uh you if you do this if you connect With any of the methods then You i mean you obviously have access to Anyway but you get extra Uh credits uh like per project credit i Think they’re calling them Um so if you’re on especially the lite Plan that might be Beneficial i think the light plan as Well it also comes with If you connect your site you come you See like the top hundred keywords Your site ranks for or something like That it’s at the top now that you see The top 100 position Yeah i’m not we have a bigger plan so I’m not sure what you see on the smaller Plan actually but There’s something that’s 20 and it’s now
100 on the light plan I think it’s it’s not the number of Keywords it’s like the position so it’s Like if you’re in top 20 you see your Rankings And if you’re not you don’t see it now You see up to top 100 i think Um okay uh because that was pretty heavy News i have like a light short one here Which is um If you have watched our episode on uh Analyzing affiliate sites which has been Really popular actually if you missed it Out you should go check it out people Have loved it Um we actually looked at a site called Supercomfysleep.com And that site is was weird because they Get like An absolute buttload of traffic and It’s one of the shittiest affiliate Sites you’re gonna come across Ah essentially sorry for the auto it’s Not That bad Well for the level of traffic they have It’s pretty bad yeah um like you know You if you look at size against against What the site is it’s like Yeah it’s and so we we kind of like Busted them for like having a one-liner About page During that review of their site like There was like mark read the about page
In like 10 seconds on the podcast and uh And then after we published that podcast Two days later they have a full-fledged About page with now Uh four beautiful stock photos that tell Us that uh this is the editorial team Now so uh It looks like uh it looks like we have Powerful uh the sleep mafia is watching Us Uh and so yeah that was interesting that Was pretty fun for those for those People who actually uh watch this Podcast Nothing special about it just a little Funny story Um you can again take the next one That’s my lazy way of like not doing a Full story by the way All right thank you uh so in actual news Uh income school uh posted A video on their youtube channel this Month uh where It was actually a really well produced Video i i like that one a lot Uh they do a good video basically we Need to catch up if you don’t remember Back in I think it was january of this year Income school who They’re somewhat similar to authority Hacker and the way that they have like a Course and training but they also American version you know they have a
Portfolio They have a portfolio of websites as Well and they actually sold all of their Websites all their portfolio in january Um This year and they were supposed to have A call with the owner of one of them But then one of their employees actually Secretly got the owner to come out and Meet them face to face and it was All kind of dramatic and kind of funny It’s a cool video But what we actually learned from it was The some of the numbers And they reveal the site which is Outdoor troop.com And in january it was making uh 1500 Bucks a month 83 000 page views a month and in September this month it’s doing Six thousand a month and 240k page views Um and that’s just with adding three to Five articles a week Since then um i don’t think it’s you Know Super duper sight in terms of Optimization and you know there’s a lot More that could potentially be done but What i think this really highlights well Is Focus versus portfolio right When we first got into doing this we Were like oh let’s build 100 websites And manage them all and we’ll be this
Big portfolio company and stuff And like honestly managing a hundred Websites right now Sounds like sounds like my idea of hell To be honest Um there’s an income school who are You know you can say what you will about Their views on link building or keyword Research or whatever but You know they walk the walk they’ve They’ve built sites that make decent Money and stuff And they’ve they’re one of the few People out there that consistently Put that out there and and put the sites Out reveal the sites prove it Time and time again so they know what They are doing Yeah what i like is they actually Monetize with ads drive as well so it’s Pretty simple monetization etc but i Agree like Um you know what we we really struggle Like We’re starting a new site now for Example like um a site that’s Like i can’t really tell the niche at This point but the consumer niche And uh and just getting the editorial Team on point like we’re hiring Specialists and like teaching them etc Is a ton of work and and um onboarding Stuff properly when we actually built Expert teams is something that takes the
Effort or even multiple people to check Their work to give them feedback etc and So Working on like many many sites at once I think you essentially drop some of That quality so it depends depends what Your goal is right do you want to Uh publish a lot of average sites or do You want to do a few great sites I think our personality is more like we Really want to like Do better and better and i think over The last few years we’ve done Quite good as as i said at building like Specialized teams etc That’s not for google eat to be honest i Don’t really believe it matters that Much I believe it it’s much more of a matter Of like how we like to do things and et Cetera like You can see even the podcast production We start we have created it with like Proper Uh microphones and cameras and Everything and try to always upgrade the Quality add some bureau add all this etc Um and so I would um i think that shows That when you take part of a portfolio And you give it to one person and they Focus on this 100 is their project they Care as much as the owner because they Are the new owners
Then there’s big wins to be made and uh And it probably shows that from the Income school guys they’re great but Because they had all these sites at once I can imagine how difficult it must be To do an excellent job at all of them Whereas like if you If one person just takes one and really Focuses on that they’ve been able and it Wasn’t just this site that i actually Reviewed like four or five sites at the End of the video Pretty much every single site grew like Doubled inside in revenue or something Like this so i mean Uh congrats to them and congratulations To people who took them over What you can see from what you can see From the people who Purchased the sites is and no offense Intended to them but they’re not like Super duper master seo people they’re Just like normal Normal people most of them have other Jobs or other businesses or whatever Um so just by having That person or that that group of people Like focus On the website they’ve like quadrupled The revenue in Eight months uh and that’s that’s a Website of A company of p a group of people who Income school who who as i said know
What they’re doing and are Pretty good at seo um and that’s another Debate entirely for For some people but um yeah just goes to Show you how how important Or how powerful focus can be so that’s The the main takeaway from this I think it also shows how powerful i Thrive and our advertising monetization Is so it’s like we talked about this With john dixon when i made his Interview I know these guys also use a lot of arch Drive and they like it and for good Reasons to be honest it’s my favorite at Network as well so Completely agree with them um and and It’s really powerful because then you Just have to focus on traffic and if you Run This kind of like you know for them the Way they pick yours is they tend to pick Lower competition keywords and just Write a lot of content And not really look at link building but Like traffic does expand if you do that As we talked about with learned extra Um and so like following that simple Model allows them to grow without having To worry About complex monetization a b testing Is the affiliate product in stock etc And so i i do believe that over time um I mean i feel it’s still great
But a lot of people are going to really Mix both because um that is Like there’s a big opportunity because Of how easy it is to monetize with just Uh ads and it removes a lot of Complexity from the business which Allows you to focus on Just creating a lot of content and you Know growing your traffic etc without Really worrying about how you make money From that traffic Um but overall yeah it was a really good Video recommend it to people anyway i Checked the youtube analytics you guys Love income school formality so uh yeah Check it out if you haven’t checked it Out yet i’m gonna take the next story It’s actually a proper one this time Um so you know you know you can take a Five minute break Um i’m gonna talk about shared hosting Uh and there was a study from a company Called reboot online That essentially uh picked an imaginary Query And built 10 sites five of them were on Amazon web servers on their own ip Without anyone On there and five of these other sites That were targeting this query were on Uh you know shitty shirt hosting with Bad neighborhood basically with like you Know like hacking and pawn sites etc Sharing the same ip and what they found
All the time and there’s a big we’re Going to put the link in the description You can go and read it i’m not going to Do The whole thing but essentially the the End conclusion was That sidestar are on bad neighborhoods For pretty much all of them except one Ended below the sites that were on their Own ap On an amazon web server and there’s a Graph for that there’s been a lot of Debates on twitter etc Um and it’s quite interesting because um Like it’s something that’s been talked About for a long time in seo but never Really like proven tested etc And actually john miller picked that up And said that Um first of all he said studies on Made-up cues are irrelevant and don’t Translate in real life for real queries Um and he also said that he doesn’t know Of any part of the algorithm that would Penalize you for having a bad As for being in a bad neighborhood and He took the example of blogger you know Which is google’s um You know blogging service that’s pretty um but like There’s a lot of size on it but a Few of these sites actually run properly By some of the owners Uh actually google runs some of some
Blogs on on blogger Um and and these sites he says just rank Just fine you know so it’s really not a Problem of like Showing the same ip infrastructure et Cetera so I mean it’s a state tunnel debate right Do you believe john miller Do you believe the field test um and one Thing that was quite interesting to me Is what he said about Doing tests on native queries because You know we know People like carl roof for example who do A lot of these kind of tests Uh and actually when they kind of like Went after him They indexed all his test sites that Were going after made of queries so i’m Kind of curious on Was it just like because essentially They wanted to punish him Or was it because it actually is helpful I don’t know if you didn’t believe it Worked then why do you de-index the work That spreads Misinformation on how to treat google You know um So essentially that was uh that was an Interesting one now I think the final question to this is What do you do with your hosting Like for example if you we recommend Siteground on the auto site system which
Is show hosting Um it’s not the cheapest so it’s like i Wouldn’t expect like the worst sites on It There’s definitely some questionable Sites on siteground as well like No question that you might end up on an Iep with some questionable Uh sites so these kind of tests It might be a factor but the question is How much of a factor is it and when you Have a single variable test it doesn’t Tell you how important the factor is Right because you essentially have the Exact same site With one difference and so you can one Is gonna rank higher but it might be a Point zero zero zero zero one Percent factor that really doesn’t Affect Your success or not and we have a lot of Students that are on siteground And these people don’t really have any Problem with ranking and we have a lot Of success stories on siteground etc so Do you need to leave your shared hosting Uh i don’t think so Um is it maybe a point zero zero one Percent factor Maybe and then that would essentially Make everyone happy if you don’t want to Use shareholding anymore following this Story actually wp crafter released a Video
On these vulture performance servers On cloud ways essentially these are like Not too expensive i think the cheapest One is 13 Per month which is not that crazy for Like dedicated hosting And these are really fast dedicated Servers And he shows you step by step how to set That up and How he does his speed setup etc i would Highly recommend you go check that out We also put the url In the description so you can go and Check that out um and essentially that’s The story any Any comments are you gonna change the Change hosting or anything like this No i i i think that’s somewhat of a Non-story in the sense that uh What do they have five five examples Ten five five yeah i don’t know Like it’s not really i know it’s very Difficult to do any kind of scientific Data study accurately when when seo is Concerned But it just screams of oh let’s let’s do A test And like let’s monitor a few things and Then whatever comes up let’s make that’s The definitive conclusion that we’ll Present it that way Um and you know there are you don’t have To do that you just let the community do
That for you There are markets that’s how you do case Studies they’re marketing agencies so The purpose of them creating this Content was not to Figure out i think but more to get Attention to themselves and get links And get leads which You know mission accomplished um so It’s it’s good from that perspective Shared hosting is one of the things It’s like it’s cheaper right and it Makes sense to start Start that way um yeah i i do see people With Pretty large sites you know making quite A lot of money Who are still on like really cheap Shared hosting packages and they’re like Complaining about the customer service Not being perfect and And stuff and there is a point for sure When you start Site starts to grow and make money and Have a lot of traffic that you need to Move off of that and You know expand um your your hosting Capability significantly But is it because of this reason i don’t Think so No i agree i think i think it’s not a Reason to change And i think it’s like if you’re starting And you’re on a budget like
It’s not a reason to increase your Budget there’s other things you can Spend on that will make more of a Difference So yeah um i would say keep going It’s it’s for you know it might be a Tiny tiny factor As many things are but even if it is It’s not what will make you either Successful or failing it’s like this You can just spend that time that Resource somewhere else it will have a Deeper impact On whether you succeed it reminds me of An interesting story so Um one of our mutual friends had a web Design agency Create a personal branded website for His coaching business And um they did some really good things But like the the way they built it Initially Was terrible like the tech was really Slow and it just The website was almost unusable it was So slow Uh and when he questioned it they were Like oh well you’re on the shared Hosting plan and they They tried to upsell them to this uh This this more expensive dedicating host Which They would make they would actually get Money from because they were like a
Reseller of it and There’s all sorts of dodgy things go on When people try and promote Hosting that that you don’t need um So just just be very careful with with Going overboard on it because Often you don’t really need to Actually site optimization is often more Important than the hosting itself like Unless you really have a lot of traffic Or You have a very dynamic site you don’t Need that much processing power if you Cache your pages Um okay i have another one actually uh Which is uh We’re actually gonna give we’re giving a Shout out to like pretty much all the Online marketing people In this one but uh it’s fine uh it’s Actually for niche pursuits Um i he spencer just started his podcast Again so if you Need more podcasts go check his out uh i Enjoy it because there’s a lot of like Case studies and so on uh he interviews Some people as well Interviews i’m not always a fan but the Case study stuff and uh Like actual practical stuff i quite Enjoyed uh and spencer is really good at That obviously Um and so the one he’s doing right now Is actually he has um
Kind of has like a diy site he has an Email list of 22 000 people And he’s trying to revive it And and essentially monetize the email List and his goal was making Two to three thousand dollars per month After 90 days Uh i think he’s like 45 days in and he’s Made 11 dollars Um which is i’m not doing this to like Um To like say it’s bad or anything like That but rather to highlight The the challenges of this so basically Because it’s a diy site he was trying to Promote Uh coupon sites like you know the some Coupon sites pay you per click pay you Per visit And then a little bit of a referral if People buy something um But it hasn’t worked very well so um Yeah i i I’m i’m quite curious to see whether He’s gonna succeed or sending a few Messages to give him some tips actually On this um but his open rate was like Two percent etcetera it was pretty Terrible Um but still i’m pretty sure he’s gonna Make something out of it and Uh and learn something out of it at Least and uh he’s trying to optimize his Open rate he’s working on google post
Masters And i told him to try to promote high Paying offers actually Because um promote stuff like cpc stuff That pays like Five cents per click or something you’re Not gonna make that much money but Actually if i was him even like coupon Sites etc star home bombs that are Blocked at home because of the lockdown Et cetera there is like Make money blogging is one of the things He should be promoting to be honest and Like oh like start a blog Buy bluehost or whatever the moms or Sitegrounds or whatever You want to promote to the moms and like Make a hundred two hundred dollars per Sale if he makes one or two sales per Email Then already he can be at like two or Like two hundred dollar per email or Something like this i’m quite curious to See what’s gonna happen but For once a bit of a different case study It’s not another affiliate site And uh and i’m curious to see how it’s Gonna do it it’s not that easy Uh we’ve done it in some industries some Users made money some news is Not the best um but overall it’s nice When it works You can make we at some point in the House we’re making good money from email
Actually we’re making Uh thousands of dollars per month so it Worked really well so i’m curious to see What he thinks i love I love the title of the article as well How to make 11 And 15 cents from 1900 email subscribers Facepalm receiving an email list case Study update Uh it’s really good to see people Sharing more like Things that don’t work because you can Yeah you can learn as much from what Doesn’t work as From what does work and you know it’s Obviously not like super impressive or Anything at least at the moment Um but yeah lots of lots of takeaways There for sure so Yeah spencer is very honest with his Case studies that’s what makes it Interesting actually um So yeah check it out if you again if you Want more content then go check him out Uh and you can take the next one so the Next one is it’s just a cool website Which uh i think gail found A few months ago but i wanted to share a Couple of Uh interesting things i read on there It’s called marketingexamples.com Really like clean nice ui site um So there’s a couple of really cool micro Case studies
Uh on on that side actually loads of Really cool ones but two i wanted to Single out in In particular um one of them was Um a guy who was using unsplash for link Building So he took a bunch of photos of i think It was him kayaking or something like That And just put them on on unsplash Unsplash if you don’t know is A free website which you can go and get Royalty free images you can use them on Your site And there’s no obligation to actually Link back or credit them when you When you use them so what he did he knew That So he then took those images a little Bit later on And if you go to google images you can Kind of upload Any photo that you have to google images And this is It will find similar images or the exact Same image being used around the web This is called a reverse image search So he put his own images through reverse Image search Found a bunch of websites which are Using them and then outreached Saying hey i love that you’re using my Image And just politely asked for a photo
Credit it wasn’t a demand it wasn’t like Oh my god you’re using my image linked To me or else because i Unsplash you don’t actually have to it Was more just a polite request And it’s being being nice about it and Quite a lot of people actually did link To him so Interesting link building tactic there i Feel like that’s something that could be Replicated in Virtually any any niche if you have a Decent camera and can take like a half Decent photo because Sites are always looking for good good Images and it’s often Pretty difficult to to find them um so That’s that’s one Uh and another one is a tactic for doing Kind of press releases Um i’m going to link to this it’s Marketing examples.com forward slash seo Form slash press But basically they break down exactly How they create a unique Pitch on a a topic And how they pitch that to journalists And they sort of pull apart the exact Pitch That you know like there’s a lot of Nuance in this So the subject line of the email is the Headline that the journalists can Actually use
Um they write the hook for the Journalist they have a bullet point list Of hat Of facts a bunch of other stuff in there I encourage you guys to go uh Check out that that as well and there’s A bunch of other Cool examples on this this website that You can you can learn from never an Email it’s really creative It’s like it’s like it’s not the usual Seo stuff you read this guy is not Writing for seo like His articles will not rank even the way The site is built It’s not built to rank uh it’s just Built to engage and Also the twitter account is very active And he makes these like big tweet storms With like a lot of Um cool infos and examples also go check It out it’s very good It’s actually the only twitter account Where i have notification when they Tweet because they don’t tweet a lot but It’s with like actual content you know Um and it’s really good so yeah if you Want some creative seo stuff that’s not The same stuff that you’ve been reading On the other blogs then uh it’s a good Place to go Uh it’s well written it’s really fast as Well these are short blog posts you Don’t need to spend hours
Reading and it yeah it’s not meant for Seo basically Which which is great uh check it out my Favorite marketing blog at the moment i Would say Uh so yeah i think uh i think that’s it For this side anything else No all right and you can pick the last Point as well actually because you Worked on it uh so the final thing i Wanted to say is that if you are a Member of either authority hacker pro or The authority site system Then we are releasing a new Thing uh it’s called member of the month Basically Yeah you sell it well yeah I should be a marketer you know um so What is what they should work at any Trips what this What this is is a way for us to Uh encourage people to be active and Give really good advice and there’s some People who have Spent a lot of time crafting almost like Blog posts within the community Sharing those telling telling us what’s Working and stuff on on their site so We made this cool thing remember the Month and i’m pleased to know this is a Big one We have prizes so those are actually on There on the way out i actually was Supposed to have one in front of me so i
Could I could hold it up if that’s some kind Of a clue uh this is this is a new Authority hacker swags not not t-shirt Boxing gloves obviously but i well i I can’t say anything i’m i’m sorry but i Um I i don’t seem to have it in front of my Desk maybe my wife cleared it away i’m Not sure That kind of ruined it sorry for the Members next month This part of the segment but keep an eye On the facebook groups for For maybe some people will we’ll post Those and we’ll be announcing New ones for september uh at the end of The month Yeah we have a lot of real like a lot of The stuff we talk about even in these Podcasts he’s also inspired by What people talk about on the facebook Group when they share their stuff and You know these are these people are not Marketers or anything they’re just People who are on their site and like Share the experience and so on and we Wanted to give them some recognition And so yeah we decided to try to share The spotlight with these people Once a month and try to highlight them In the community Because they make their community they Are the ones who make the community
Great like We work on it but it’s like without them It wouldn’t happen so Uh yeah thank you for all the useful Members that share their stuff And that’s how you sell it by the way um Anyway We’re gonna wrap things up here um i Didn’t say at the beginning so If you are on the audio platforms and You enjoy the audio podcast well we hope To see you next week If you actually want to see now we start To add like content video content on top Of this like not just our faces but Actual like screenshots and Stuff that we talk about so that we can Kind of enrich that stuff so if you are Listening to the audio now and you Want to see that check it out on youtube So search for authority hacker Subscribe there and drop us a thumb up If you like the episode as well it helps Us reach more people Youtube’s been doing really well for us Lately so thank you everyone for tuning In On every monday as well when we release The episode We are on the chat on the premiere with People we answer their questions We also have a lot of banter on there so I have a lot of fun on the chat I’m not gonna lie um and uh you should
Definitely join because it’s a cool way To hang out and also meet some of these You know age pro and test members that You know we mentioned et cetera So please uh come and check it out uh Anything else you wanna say Got one thing so three weeks ago you Introduced this new section Um on oh yeah i forgot the question the Question of the week So yeah and the question of the week Actually i thought about it the question Of the week is If we forget any news if we did drop it In a comment so that everyone can Actually participate In actually know about the stuff that we Forgot and if it’s If we like it we might cover it next Month if it’s still relevant so Drop us your news in the comments and Tell us what was important for you Dismissed On this i’m going to leave you and mark The leave you too and we’ll see you next Week for another episode bye So they know what they know what they do They know what they are doing Um but what What nothing we have the end of the Episode now okay Why are you laughing just i was thinking Like They know what they’re doing more than
You know how to speak that’s right [Music] Nothing [Music] You