Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to fully value the book.
If you want to discover from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to completely understand it. Or just make it your companion as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and brand-new online business owners.
The number of company books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your organization. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company only.
However do not be constrained by that because the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale a service and follow proven ‘shortcut’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing entrepreneur: If you haven’t started a business at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can discover methods to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of service, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and proven to produce fantastic outcomes.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a rewarding company.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you must do to fail-proof your business, how to attract clients, and the tricks to significantly increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they complement each other and provide for starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your service. You get to discover how to provide your message and communicate worth in a manner that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who wish to become more successful in their industries. Business owners who are built to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your company. How does this understanding help your consumers and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns building a sustainable business. , if there’s no value, customers clients clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you currently understand about growing a rewarding organization. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder up until they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to define your target audience is essential.
This secret describes where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most daunting element of running a successful online business.
Do you truly understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He shows you the best type of traffic that you should pay attention to and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more competent customers to your e-mail list and launch an effective item that people are ready and willing to purchase right away.
In developing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their components, and determine the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have actually assisted him to shift into a desired internet and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing value to your customers. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull email sequences are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.
You want to be able to lead perfect clients back to your deal. This might look simple but it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also supplies good examples and written design templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and techniques for constructing high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a company, what a dreadful course to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your company. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully comprehend and carry out the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but also the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the ideal kind of page, offer, and traffic that will lead to sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely understand. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business advice. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you want to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re currently selling online (or even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a specific WORD can alter your whole company amazingly. That single word can act as bait.
No matter the industry you operate in, what you do, what products you offer, or the business design, this is the part that a few of the effective business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was distinct in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to fight with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– thus triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any business model.
Build relationships and establish connection with your consumers.
You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you execute the details).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a company and starting.
You’ll stumble upon a bunch of aha moments while going through the areas. More notably, you’re directed on how to include the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.