Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing concepts to fully value the book.
Dotcom Secrets is a terrific resource if you want to learn from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online service.
So if you’re ready to gain from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it multiple times to fully understand it. Or merely make it your buddy as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and advanced online entrepreneurs.
The number of organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your service. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets supplies wise insights and techniques to:
Existing business owners: If you have not started a company at all or have no company idea, the book might not pertain to you.
Product owners: If you have an existing item already, then you can find out methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of organization, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent results, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable business.
If you currently have a service, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you need to do to fail-proof your company, how to draw in clients, and the tricks to substantially increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– since they complement each other and offer beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to effectively structure your organization. You get to find out how to provide your message and interact worth in a way that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are advised to entrepreneur who want to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your customers and consumers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it pertains to constructing a sustainable business. If there’s no worth, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your clients with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you already understand about growing a lucrative service. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an effective worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has actually changed the method business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different actions of your worth ladder up until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why understanding how to define your target audience is very important.
This secret describes where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most overwhelming aspect of running an effective online service.
Do you really understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.
He reveals you the very best kind of traffic that you should take note of and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it suggests you can add more qualified customers to your email list and release a successful item that people are prepared and ready to acquire right now.
In producing that attractive character, Russell Brunson defines the three parts you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these components and their aspects, and determine the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have helped him to shift into a desired internet and an appealing character marketer.
The Soap Opera Sequence works because it capitalizes on offering worth to your customers. This ‘worth’ coupled with a tempting open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of boring e-mail series are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You must be purposeful and tactical about it anyways.
You want to be able to lead ideal consumers back to your offer. This may look simple however it’s effective!
Russell also supplies fine examples and written design templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and methods for developing high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. When building a company, what a horrible course to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is basic to developing the ideal kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to completely understand when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service advice. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your products and services.
As soon as you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, particularly if you have a product you’re currently offering online (and even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your whole organization amazingly. That single word can function as bait.
No matter the market you operate in, what you do, what items you use, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. When the visitor has successfully completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients.
Section 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your business’ importance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your industry.
Basic strategies that will work for any business design.
Establish and build relationships connection with your consumers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the details).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing an organization and beginning.
You’ll encounter a lot of aha moments while going through the sections. You’re assisted on how to include the principle into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.