Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to completely appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing concepts to completely value it.
However overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.
If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it several times to completely understand it. Or merely make it your companion as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and advanced online business owners.
The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a company or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
But do not be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to start or scale a company and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.
DotCom Secrets supplies smart insights and strategies to:
Existing entrepreneur: If you haven’t started a service at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your concept of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been tested and proven to produce terrific results, you do not want to fizzle out.
So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful business.
If you already have an organization, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you ought to do to fail-proof your company, how to attract customers, and the secrets to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and attend to starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your business. You get to find out how to deliver your message and interact value in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to company owner who wish to become more effective in their markets. Business owners who are developed to see opportunities in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your organization. How does this understanding help your customers and consumers?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, value is crucial. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you currently understand about growing a successful service. You’ll get going with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has changed the way business owners and organizations approach sales online.
It works since it considers the customers’ behaviors– and moves them through the different steps of your worth ladder up until they’re ready to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to identify or serve them. That’s why knowing how to define your target audience is necessary.
This secret lays out where your target market (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most daunting element of running a successful online company.
Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He shows you the best kind of traffic that you should take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding methods, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it implies you can include more competent customers to your e-mail list and release an effective item that individuals are willing and prepared to buy right now.
In developing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their elements, and recognize the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and a popular internet online marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look easy however it’s effective nonetheless!
Russell also provides good examples and composed design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and tactics for developing high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire automobile. When developing a company, what a horrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your company. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to totally understand and implement the techniques in my own online company.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to producing the right type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you require to fully comprehend when producing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization recommendations. It enters into the specific landing pages you can create in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and products.
When you’ve understood how this works, you can decide which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have a product you’re currently offering online (or even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can change your whole service magically. That single word can function as bait.
Despite the industry you operate in, what you do, what items you offer, or the business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this section since it was unique in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– thus causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Easy techniques that will work for any business design.
Build relationships and develop connection with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you implement the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for starting and growing an organization.
You’ll encounter a lot of aha moments while going through the areas. You’re directed on how to include the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.