Jesse Elder Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your company immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of online marketing concepts to completely appreciate the book.

If you want to discover from someone who has in fact made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to totally appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.

So if you’re ready to learn from one of the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You might have to read it numerous times to fully grasp it. Or just make it your companion as you set about your online way of life business experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and advanced online entrepreneurs.

How many company books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still effective today.

You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a proven playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used online and offline.”

This is a transformative and powerful book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online service just.

Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to scale a company or start and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets offers clever insights and strategies to:

Existing company owner: If you haven’t begun a business at all or have no company idea, the book might not relate to you.

Item owners: If you have an existing product currently, then you can discover techniques to double or even triple your sales.

Confident online marketers: If you’re prepared to take actions that might challenge your idea of organization, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and proven to produce excellent results, you don’t desire to fizzle out.

Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a profitable company.

If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you must do to fail-proof your company, how to attract clients, and the secrets to considerably boost your sales.

If you fail to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and provide for starting and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to successfully structure your organization. You get to find out how to deliver your message and communicate worth in a way that makes individuals wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will alter another person’s life.

Both books are recommended to company owner who want to end up being more successful in their industries. Business owners who are developed to see chances in competition instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the basic marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your organization. How does this understanding assist your consumers and clients?

This will help you to serve them better– instead of searching for out their pain points, how desperate they need solutions, and what they’re ready to pay.

In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they receive from your organization?

You’ll find answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is essential. If there’s no value, clients and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your customers with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that alters everything you currently learn about growing a successful company. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you don’t have an efficient value adder drawn up.

The sales funnel is essential and has changed the method entrepreneurs and services approach sales online.

It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder until they’re ready to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to recognize or serve them. That’s why understanding how to define your target market is essential.

This secret details where your target audience (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for many people. It’s perhaps the most daunting aspect of running an effective online business.

Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.

He reveals you the best kind of traffic that you should focus on and how it can change your company. The type of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will cause a sale.

Ensure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and confident character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it suggests you can include more certified customers to your e-mail list and introduce a successful item that people are ready and prepared to buy immediately.

In developing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character using these elements and their aspects, and identify the best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually assisted him to shift into an Attractive Character and a popular web marketer.

Since it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.

The days of uninteresting email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.

You want to have the ability to lead ideal customers back to your offer. This might look simple however it’s effective nonetheless!

When you’re sending out Seinfeld emails, Russell also offers excellent examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.

There’s a chance that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. When constructing a service, what a terrible path to follow!

The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable gift for your organization. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I check out DotCom Secrets a couple of years ago (and several times more because that first time to completely comprehend and carry out the techniques in my own online organization.

It not only opened my eyes to funnels and how to build them but likewise the seven phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a 6-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.

This trick alone is fundamental to producing the best type of page, offer, and traffic that will lead to sales.

There’s also the pre-framing principle that you require to fully understand when developing a funnel– especially if you want visitors and leads to trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common service advice. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at specific times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyper buyers for your product or services.

You can decide which you desire to begin with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books offer millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have a product you’re presently selling online (or perhaps offline).

I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a particular WORD can change your entire business amazingly. That single word can serve as bait.

Despite the industry you run in, what you do, what products you use, or the business design, this is the part that some of the effective business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I could not understand this area since it was distinct in its method. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what must happen as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. However it’s “unnoticeable”– which indicates there’s no pushy or deception included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and amusing– thereby triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the advantages and disadvantages rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Improve your organization’ relevance using the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your industry.

Easy strategies that will work for any service model.

Establish and build relationships connection with your clients.

Cons.

You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the information).

The book is ideal for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing an organization.

You’ll encounter a bunch of aha moments while going through the sections. You’re directed on how to integrate the idea into my own business.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<