Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you wish to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it several times to fully understand it. Or merely make it your buddy as you tackle your online way of life business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both sophisticated and new online business owners.
The number of company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your company. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization just.
However do not be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing entrepreneur: If you have not started an organization at all or have no business idea, the book may not pertain to you.
Item owners: If you have an existing item already, then you can learn techniques to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your concept of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t wish to fizzle out since you lack the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a profitable service.
If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you should do to fail-proof your business, how to bring in consumers, and the secrets to substantially improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– given that they match each other and provide for starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to efficiently structure your service. You get to learn how to provide your message and communicate value in such a way that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and make money to share messages that will change another person’s life.
Both books are advised to company owner who wish to become more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your business. How does this understanding assist your customers and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it comes to building a sustainable organization. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you currently know about growing a rewarding service. You’ll get started with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an efficient worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the way entrepreneurs and organizations approach sales online.
It works since it considers the customers’ behaviors– and moves them through the various actions of your value ladder until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why understanding how to define your target market is very important.
This secret details where your target audience (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most daunting element of running an effective online organization.
Do you actually comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He shows you the very best kind of traffic that you need to take note of and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it indicates you can add more certified customers to your email list and launch a successful item that people are prepared and prepared to acquire immediately.
In producing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these components and their components, and identify the best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to connect and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have assisted him to transition into an Attractive Character and a popular internet marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look easy but it’s powerful however!
When you’re sending Seinfeld emails, Russell also provides great examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. When developing a company, what a dreadful path to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and implement the strategies in my own online service.
It not only opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, seven-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to creating the right type of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to completely comprehend when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company recommendations. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
As soon as you’ve understood how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your whole organization magically. That single word can act as bait.
Despite the market you run in, what you do, what products you use, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– thus triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium clients.
Section 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple techniques that will work for any company model.
Build relationships and establish connection with your customers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the details).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing an organization and starting.
You’ll stumble upon a bunch of aha minutes while going through the sections. You’re guided on how to include the idea into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly recommend that you get a copy of DotCom Secrets for FREE.